Cultural heritage Audience in United States

Cultural heritage logo

Cultural heritage has an estimated audience of 9,741,449 people in United States. 53.1% are female, 46.9% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Cultural history, Museology, Caitlin Clark, Food and drink, Movies.

The average Cultural heritage fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cultural history, Museology, Caitlin Clark, with strongest over-indexing on Cultural history (14.33× the country average). Demographically, the Cultural heritage audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Cultural heritage fans

Demographic split for Cultural heritage audience in United States
MetricValue
Female53.1%
Male46.9%
Average age44.1
Estimated audience size9,741,449

Audience persona

The typical Cultural heritage fan in United States is balanced, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Cultural history.

Top regions in United States

Top regions ranked by reach for Cultural heritage in United States
RegionReachAffinity
California1,677,9921.57×
Texas837,5401×
Florida830,4761.26×
New York702,8101.29×
Pennsylvania287,3640.88×
Virginia284,3041.2×
Georgia267,1940.89×
Illinois265,4460.82×
North Carolina253,2620.86×
Massachusetts222,8681.16×
New Jersey219,9440.89×
Washington211,6781.08×
Maryland199,6771.19×
Ohio178,8570.6×
Michigan168,9190.66×
Arizona161,8080.81×
Colorado128,9970.84×
Tennessee125,4220.64×
Oregon124,8861.12×
South Carolina124,5250.85×
Kentucky122,1321×
Wisconsin118,0680.81×
Minnesota111,5750.8×
Indiana106,4720.6×
Connecticut97,1570.99×
Missouri93,5220.6×
Oklahoma93,0740.86×
Louisiana92,3650.74×
Alabama91,3510.67×
Mississippi81,1581.01×
Nevada70,7550.75×
Utah67,3300.77×
Hawaii63,8321.52×
Washington, District of Columbia60,6652.07×
Iowa56,4010.7×
New Mexico55,9271.14×
Arkansas46,1440.57×
Kansas44,5570.58×
Montana41,9651.55×
West Virginia40,2000.89×
Idaho37,1230.76×
Rhode Island36,2491.17×
Alaska34,7681.67×
Nebraska34,5970.71×
South Dakota29,9151.33×
North Dakota29,1281.46×
New Hampshire28,7070.75×
Maine27,7030.79×
Wyoming26,0161.8×
Vermont25,1671.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cultural heritage audience
BrandAffinityCategory
Cultural history14.33×Arts & Culture
Museology11.2×Politics & Society
Caitlin Clark5.37×Sports
Food and drink1.54×Food & Beverages
Movies1.51×Movies & TV
Outdoor recreation1.52×Sports
Culture1.62×Literature
NBA playoffs2.88×Sports
Videography3.74×Internet & Social Media
WNBA3.13×Sports
Historic site7.26×Arts & Culture
Government3.91×Politics & Society
Historic preservation4.95×Travel & Leisure
NBA Finals2.19×Sports
Wikipedia2×Internet & Social Media
Individual1.92×Politics & Society
Museum2.26×Arts & Culture
USA Baseball5.01×Sports
Macy's1.63×Shopping
Art Collecting5.24×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cultural heritage audience
TraitClusterScore
Luxury OrientationPREMIUM3.16
Risk AppetiteTHRILL2.77
LGBTQ+ IdentityOPEN2.17
SustainabilityBALANCE2.01
Design AffinityPREMIUM2.01
PatriotismCONSERVATISM1.91

Worldwide distribution

Worldwide audience distribution share by country for Cultural heritage
CountryShare
United States13.6%
Italy7.8%
France7.2%

See Cultural heritage audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Cultural heritage have in United States?

Cultural heritage has an estimated audience of 9,741,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Cultural heritage fans?

53.1% of Cultural heritage fans are female, 46.9% are male, with an average age of 44.1 years.

Which brands do Cultural heritage fans like most?

Cultural heritage fans show strongest brand affinity for Cultural history (14.33×), Museology (11.2×), and Caitlin Clark (5.37×) over the country average.

Where do Cultural heritage fans live in United States?

Cultural heritage fans in United States are most concentrated in California (reach 1,677,992), Texas (reach 837,540), and Florida (reach 830,476). These three regions account for the largest share of the active audience.

What other brands do Cultural heritage fans also like?

Beyond Cultural heritage itself, the audience over-indexes on Museology (11.2×), Caitlin Clark (5.37×), Food and drink (1.54×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cultural heritage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.