Rascasse Audience Intelligence

Cultural heritage Audience in United States

A data profile of the people who buy, follow and care about Cultural heritage in United States — modelled from more than twelve digital signal sources. Cultural heritage has an estimated audience of 9,741,449 people in United States.

#2337among Topic in United States#219in Politics & Society

The average Cultural heritage fan in United States is 44.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cultural history, Museology, Food and drink, with strongest over-indexing on Cultural history (14.33× the country average).

Demographically, the Cultural heritage audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cultural heritage fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Cultural history.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cultural heritage profile in United States.

Audience size
9.7M
in United States
Gender
53.1%♀
46.9% male
Age
44.1
average years
Country rank
#3678
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cultural heritage fans

53.1% are female, 46.9% are male, average age 44.1.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Cultural heritage audience in United States
MetricValue
Female53.1%
Male46.9%
Average age44.1
Estimated audience size9,741,449
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Cultural heritage audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3916%
40-4920%
50+36%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Cultural heritage audience comes from United States.

Worldwide audience distribution share by country for Cultural heritage
CountryShare
United States13.6%
Italy7.8%
France7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cultural heritage audience in United States is strongest.

Fig. 05

Top regions by affinity

Cultural heritage fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.51×
02Washington, District of Columbia~40K1.34×
03North Dakota~30K1.25×
04Florida~800K1.22×
05Hawaii~50K1.20×
06Alaska~20K1.16×
07Virginia~300K1.13×
08New York~600K1.12×
09Washington~200K1.12×
10Maryland~200K1.10×
11Vermont~20K1.10×
12Montana~30K1.09×
13Massachusetts~200K1.06×
14New Mexico~50K1.06×
15South Dakota~20K1.06×
16Texas~900K1.05×
17Mississippi~80K1.04×
18Rhode Island~30K1.01×
19Oregon~100K1.00×
20Delaware~30K0.99×
21Kentucky~100K0.98×
22West Virginia~40K0.97×
23Georgia~300K0.96×
24Oklahoma~100K0.96×
25Connecticut~90K0.96×
26New Hampshire~40K0.95×
27Maine~30K0.95×
28South Carolina~100K0.94×
29Nebraska~50K0.94×
30Colorado~100K0.93×
31Idaho~50K0.93×
32Illinois~300K0.92×
33Arkansas~70K0.92×
34Kansas~70K0.92×
35Pennsylvania~300K0.91×
36North Carolina~300K0.91×
37Arizona~200K0.91×
38Nevada~90K0.91×
39New Jersey~200K0.90×
40Minnesota~100K0.90×
41Iowa~70K0.90×
42Indiana~200K0.89×
43Louisiana~100K0.89×
44Utah~80K0.89×
45Wisconsin~100K0.87×
46Missouri~100K0.85×
47Alabama~100K0.85×
48Tennessee~200K0.80×
49Michigan~200K0.79×
50Ohio~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Cultural heritage, United States
0.74×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cultural heritage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cultural heritage audience
#·InterestCategoryAffinity×
01Cultural historyArts & Culture14.33×
02MuseologyPolitics & Society11.20×
03Historic siteArts & Culture7.26×
04Caitlin ClarkSports5.37×
05Historic preservationTravel & Leisure4.95×
06GovernmentPolitics & Society3.91×
07VideographyInternet & Social Media3.74×
08Giannis AntetokounmpoSports3.26×
09WNBASports3.13×
10Dick CheneyPolitics & Society3.07×
11NBA playoffsSports2.88×
12Popeyes Louisiana KitchenFood & Beverages2.71×
13NBA FinalsSports2.19×
14WikipediaInternet & Social Media2.00×
15IndividualPolitics & Society1.92×
16CultureLiterature1.62×
17Mitch McConnellPolitics & Society1.60×
18Food and drinkFood & Beverages1.54×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cultural heritage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cultural heritage audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
Design AffinityPREMIUM1.74×
MindfulnessBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cultural heritage audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
DIY MentalityTHRILL0.98×
CreativityOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cultural heritage have in United States?

Cultural heritage has an estimated audience of 9,741,449 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cultural heritage fans?

53.1% of Cultural heritage fans are female, 46.9% are male, with an average age of 44.1 years.

03

Which brands do Cultural heritage fans like most?

Cultural heritage fans show strongest brand affinity for Cultural history (14.33×), Museology (11.2×), and Food and drink (1.54×) over the country average.

04

Where do Cultural heritage fans live in United States?

Cultural heritage fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Cultural heritage fans also like?

Beyond Cultural heritage itself, the audience over-indexes on Museology (11.2×), Food and drink (1.54×), Caitlin Clark (5.37×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Cultural heritage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cultural heritage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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