Rascasse Audience Intelligence

Museology Audience in United States

A data profile of the people who buy, follow and care about Museology in United States — modelled from more than twelve digital signal sources. Museology has an estimated audience of 7,376,652 people in United States.

#164among Field of study in United States#2917among Topic in United States#301in Politics & Society

The average Museology fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include British Museum, Cultural heritage, Superman, with strongest over-indexing on British Museum (20.94× the country average).

Demographically, the Museology audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Museology fan in United States is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for British Museum.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museology profile in United States.

Audience size
7.4M
in United States
Gender
57.4%♀
42.6% male
Age
45.6
average years
Country rank
#4801
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Museology fans

57.4% are female, 42.6% are male, average age 45.6.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Museology audience in United States
MetricValue
Female57.4%
Male42.6%
Average age45.6
Estimated audience size7,376,652
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Museology audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Museology audience comes from United States.

Worldwide audience distribution share by country for Museology
CountryShare
United States30.1%
Italy9.9%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museology audience in United States is strongest.

Fig. 05

Top regions by affinity

Museology fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.98×
02Wyoming~20K1.50×
03Alaska~20K1.37×
04Vermont~20K1.31×
05Montana~20K1.20×
06South Dakota~20K1.17×
07Rhode Island~30K1.12×
08Maine~30K1.11×
09Delaware~20K1.10×
10West Virginia~40K1.08×
11Washington, District of Columbia~20K1.08×
12Hawaii~30K1.07×
13New Hampshire~30K1.07×
14Idaho~40K1.04×
15Nebraska~40K1.02×
16New Mexico~40K1.01×
17Mississippi~60K1.00×
18Arkansas~60K0.98×
19Massachusetts~100K0.97×
20Oregon~80K0.96×
21Kansas~60K0.96×
22Iowa~60K0.95×
23Oklahoma~80K0.93×
24Louisiana~90K0.92×
25Kentucky~80K0.92×
26Connecticut~70K0.92×
27Utah~60K0.92×
28Nevada~70K0.91×
29Minnesota~90K0.90×
30Alabama~90K0.90×
31South Carolina~100K0.89×
32New York~400K0.88×
33Wisconsin~100K0.88×
34Maryland~100K0.87×
35Missouri~100K0.87×
36Colorado~100K0.87×
37Tennessee~100K0.86×
38Indiana~100K0.86×
39Arizona~100K0.84×
40Virginia~100K0.83×
41Michigan~200K0.81×
42Georgia~200K0.80×
43Ohio~200K0.80×
44North Carolina~200K0.80×
45New Jersey~200K0.80×
46Pennsylvania~200K0.79×
47Illinois~200K0.79×
48Florida~300K0.70×
49California~500K0.67×
50Texas~400K0.63×
Fig. 06

Affinity by region

Affinity by region — Museology, United States
0.63×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museology audience
#·InterestCategoryAffinity×
01British MuseumArts & Culture20.94×
02Cultural heritagePolitics & Society11.20×
03ExhibitionArts & Culture7.68×
04U.S. Route 66Travel & Leisure7.35×
05UniqloShopping4.48×
06HouzzHome & Garden4.33×
07Minnesota WildSports4.02×
08Web serverTechnology & Electronics3.94×
09Standup paddleboardingSports3.87×
10Art exhibitionArts & Culture3.49×
11Plastic artsArts & Culture3.44×
12MuseumArts & Culture3.28×
13Vintage clothingFashion & Accessoires2.93×
14Road tripTravel & Leisure2.80×
15InnovationBusiness & Career2.59×
16Art museumArts & Culture2.48×
17Fine artBusiness & Career2.15×
18SupermanMovies & TV1.97×
19Trader Joe'sShopping1.63×
20MSNNews1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Museology audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.61×
Community OrientationOPEN2.10×
TravellingTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Museology audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Price SensitivityPREMIUM0.88×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Museology have in United States?

Museology has an estimated audience of 7,376,652 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Museology fans?

57.4% of Museology fans are female, 42.6% are male, with an average age of 45.6 years.

03

Which brands do Museology fans like most?

Museology fans show strongest brand affinity for British Museum (20.94×), Cultural heritage (11.2×), and Superman (1.97×) over the country average.

04

Where do Museology fans live in United States?

Museology fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Museology fans also like?

Beyond Museology itself, the audience over-indexes on Cultural heritage (11.2×), Superman (1.97×), Museum (3.28×), and U.S. Route 66 (7.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Museology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Museology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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