Art museum Audience in United States

Art museum logo

Art museum has an estimated audience of 29,396,745 people in United States. 60.4% are female, 39.6% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Warriors (novel series), Contemporary art, Fine art, Illustration, Modern art.

The average Art museum fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warriors (novel series), Contemporary art, Fine art, with strongest over-indexing on Warriors (novel series) (4.63× the country average). Demographically, the Art museum audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint · Subtype: Museum

Demographics of Art museum fans

Demographic split for Art museum audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.4
Estimated audience size29,396,745

Audience persona

The typical Art museum fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Art museum in United States
RegionReachAffinity
California3,127,6590.97×
Texas2,654,1931.05×
Florida1,836,8550.92×
Ohio1,666,0331.84×
New York1,622,9910.99×
Pennsylvania1,449,4751.46×
Missouri1,423,7533×
Illinois1,121,3551.15×
North Carolina995,8601.13×
Virginia778,9001.09×
Colorado737,7401.59×
Massachusetts713,9541.23×
Washington706,4661.2×
Georgia678,8710.75×
Wisconsin663,9211.5×
Michigan663,7780.86×
New Jersey613,4500.82×
Arizona602,1821×
Indiana509,4240.95×
Maryland495,3180.98×
Minnesota473,2351.12×
Tennessee470,6350.8×
Oregon399,4821.19×
South Carolina353,6410.8×
Nevada335,1801.18×
Kentucky307,1200.83×
Alabama306,8540.75×
Oklahoma294,2460.9×
Louisiana277,5150.73×
Utah258,7090.98×
Washington, District of Columbia253,2852.87×
Arkansas246,2161.02×
Kansas241,4101.04×
Connecticut240,9850.82×
Iowa189,7790.78×
Mississippi156,4560.65×
Hawaii129,6421.03×
New Mexico119,6970.81×
Nebraska102,4610.7×
Idaho99,0270.67×
Maine91,6560.87×
New Hampshire80,1310.69×
Rhode Island74,9580.8×
Delaware69,4470.86×
West Virginia60,1310.44×
Montana48,7210.6×
Vermont45,1870.88×
North Dakota31,3970.52×
South Dakota26,2820.39×
Wyoming23,8820.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art museum audience
BrandAffinityCategory
Warriors (novel series)4.63×Literature
Contemporary art2.49×Arts & Culture
Fine art2.08×Business & Career
Illustration2.1×Arts & Culture
Modern art2.29×Arts & Culture
Beetlejuice1.83×Movies & TV
DeviantArt2.65×Internet & Social Media
Art exhibition2.59×Arts & Culture
Drawing1.66×Home & Garden
Museum1.86×Arts & Culture
Digital art2.48×Arts & Culture
Communication design2.04×Business & Career
Abstract art2.87×Arts & Culture
Digital illustration2.71×Arts & Culture
Artist1.68×Music & Radio
Home Interior Design2.2×Home & Garden
Livemusic1.72×Music & Radio
Anime convention1.98×Literature
Catherine O'Hara2.12×Movies & TV
Industrial design1.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art museum audience
TraitClusterScore
Design AffinityPREMIUM1.73
SustainabilityBALANCE1.62
Community OrientationOPEN1.5
Urban LifestyleOPEN1.48
LGBTQ+ IdentityOPEN1.47
MindfulnessBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Art museum
CountryShare
United States18.3%
China9.0%
Japan6.8%

See Art museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Art museum have in United States?

Art museum has an estimated audience of 29,396,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Art museum fans?

60.4% of Art museum fans are female, 39.6% are male, with an average age of 41.4 years.

Which brands do Art museum fans like most?

Art museum fans show strongest brand affinity for Warriors (novel series) (4.63×), Contemporary art (2.49×), and Fine art (2.08×) over the country average.

Where do Art museum fans live in United States?

Art museum fans in United States are most concentrated in California (reach 3,127,659), Texas (reach 2,654,193), and Florida (reach 1,836,855). These three regions account for the largest share of the active audience.

What other brands do Art museum fans also like?

Beyond Art museum itself, the audience over-indexes on Contemporary art (2.49×), Fine art (2.08×), Illustration (2.1×), and Modern art (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.