Rascasse Audience Intelligence

Art museum Audience in United States

A data profile of the people who buy, follow and care about Art museum in United States — modelled from more than twelve digital signal sources. Art museum has an estimated audience of 29,396,745 people in United States.

#32among Touchpoint in United States#12in Arts & Culture

The average Art museum fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Warriors (novel series), Contemporary art, Fine art, with strongest over-indexing on Warriors (novel series) (4.63× the country average).

Demographically, the Art museum audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art museum fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Warriors (novel series).

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art museum profile in United States.

Audience size
29.4M
in United States
Gender
60.4%♀
39.6% male
Age
41.4
average years
Country rank
#959
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art museum fans

60.4% are female, 39.6% are male, average age 41.4.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Art museum audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.4
Estimated audience size29,396,745
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Art museum audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Art museum audience comes from United States.

Worldwide audience distribution share by country for Art museum
CountryShare
United States18.3%
China9.0%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Art museum fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~200K4.79×
02Missouri~1M2.62×
03Washington, District of Columbia~200K2.50×
04Ohio~1.5M1.82×
05Iowa~400K1.62×
06Colorado~600K1.40×
07Wisconsin~600K1.37×
08Pennsylvania~1.5M1.32×
09Illinois~1M1.15×
10Arizona~700K1.15×
11Virginia~800K1.13×
12Washington~700K1.13×
13Nevada~300K1.13×
14Oregon~400K1.12×
15Kansas~300K1.10×
16New Jersey~800K1.07×
17North Carolina~900K1.05×
18Massachusetts~600K1.04×
19Minnesota~400K1.00×
20Hawaii~100K0.97×
21Texas~2.5M0.95×
22New York~1.5M0.93×
23Vermont~50K0.93×
24Arkansas~200K0.92×
25Utah~200K0.91×
26Maryland~500K0.89×
27California~3M0.87×
28Indiana~500K0.87×
29Maine~90K0.87×
30Oklahoma~300K0.84×
31Delaware~70K0.84×
32Florida~1.5M0.80×
33New Mexico~100K0.80×
34Michigan~600K0.78×
35Rhode Island~70K0.78×
36Connecticut~200K0.77×
37New Hampshire~90K0.77×
38Kentucky~300K0.76×
39Tennessee~400K0.73×
40South Carolina~300K0.73×
41Alabama~300K0.72×
42Louisiana~300K0.69×
43Nebraska~100K0.68×
44Georgia~600K0.66×
45Mississippi~200K0.65×
46Idaho~100K0.65×
47Montana~50K0.64×
48North Dakota~40K0.61×
49South Dakota~40K0.57×
50West Virginia~70K0.54×
Fig. 06

Affinity by region

Affinity by region — Art museum, United States
0.54×1.00×4.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art museum audience
#·InterestCategoryAffinity×
01Warriors (novel series)Literature4.63×
02Abstract artArts & Culture2.87×
03Digital illustrationArts & Culture2.71×
04DeviantArtInternet & Social Media2.65×
05Art exhibitionArts & Culture2.59×
06Contemporary artArts & Culture2.49×
07Digital artArts & Culture2.48×
08Modern artArts & Culture2.29×
09Home Interior DesignHome & Garden2.20×
10Catherine O'HaraMovies & TV2.12×
11IllustrationArts & Culture2.10×
12Fine artBusiness & Career2.08×
13Communication designBusiness & Career2.04×
14Anime conventionLiterature1.98×
15H.O.M.E.Home & Garden1.95×
16MuseumArts & Culture1.86×
17BeetlejuiceMovies & TV1.83×
18LivemusicMusic & Radio1.72×
19ArtistMusic & Radio1.68×
20DrawingHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art museum audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.61×
SustainabilityBALANCE1.43×
CreativityOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art museum audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.77×
Convenience OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art museum have in United States?

Art museum has an estimated audience of 29,396,745 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Art museum fans?

60.4% of Art museum fans are female, 39.6% are male, with an average age of 41.4 years.

03

Which brands do Art museum fans like most?

Art museum fans show strongest brand affinity for Warriors (novel series) (4.63×), Contemporary art (2.49×), and Fine art (2.08×) over the country average.

04

Where do Art museum fans live in United States?

Art museum fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Ohio (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Art museum fans also like?

Beyond Art museum itself, the audience over-indexes on Contemporary art (2.49×), Fine art (2.08×), Illustration (2.1×), and DeviantArt (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Art museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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