Digital illustration Audience in United States

Digital illustration has an estimated audience of 15,064,942 people in United States. 53.3% are female, 46.7% are male, average age 30.1. Top regions: California, Florida, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Digital art, Microblogging, Singer-songwriter.

The average Digital illustration fan in United States is 30.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Digital art, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Digital illustration audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Digital illustration fans

Demographic split for Digital illustration audience in United States
MetricValue
Female53.3%
Male46.7%
Average age30.1
Estimated audience size15,064,942

Audience persona

The typical Digital illustration fan in United States is balanced, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Digital illustration in United States
RegionReachAffinity
California1,885,6701.14×
Florida883,8340.87×
New York873,5781.04×
Texas804,9730.62×
Virginia456,3861.24×
Georgia407,9240.88×
Illinois376,3090.75×
Pennsylvania358,0010.71×
North Carolina293,7560.65×
Michigan284,7730.72×
New Jersey258,8550.68×
Maryland253,5840.98×
Ohio253,5560.55×
Minnesota253,0781.17×
Washington250,0700.83×
Massachusetts239,0960.81×
Arizona179,7890.58×
Missouri169,9760.7×
Oregon168,0410.97×
Tennessee159,6610.53×
Indiana154,4490.56×
Colorado144,0820.61×
Wisconsin141,6280.62×
Connecticut140,7950.93×
Alabama137,1210.65×
South Carolina129,6970.57×
Arkansas122,6540.99×
Nevada121,5820.83×
Mississippi110,4520.89×
Kentucky110,1800.58×
Louisiana106,3890.55×
Oklahoma103,9570.62×
Iowa99,9450.81×
Kansas98,2590.83×
Utah95,4500.71×
West Virginia91,1831.3×
Idaho84,2031.11×
New Hampshire82,6441.39×
Hawaii80,4371.24×
Montana79,3231.9×
South Dakota78,2942.25×
North Dakota76,2332.46×
Nebraska73,5700.97×
New Mexico73,1860.97×
Rhode Island72,5481.51×
Maine72,5041.34×
Vermont71,3552.7×
Delaware64,9691.56×
Washington, District of Columbia50,8191.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital illustration audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Digital art11.89×Arts & Culture
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Anime and manga fandom5.89×Literature
Planet Fitness3.83×Sports
Art exhibition6.42×Arts & Culture
Superman2.46×Movies & TV
Contemporary art5×Arts & Culture
Do it yourself (DIY)2.65×Home & Garden
Diaper bag4.91×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
TikTok2.1×Internet & Social Media
Pokémon3.96×Games
Harry Potter2.41×Movies & TV
FC Bayern Munich4.53×Sports
Portrait painting8.66×Arts & Culture
Fine art3.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital illustration audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
SustainabilityBALANCE1.86
Design AffinityPREMIUM1.64
Early Adopter MentalityPOWER1.58
Luxury OrientationPREMIUM1.5
Pet OwnershipJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Digital illustration
CountryShare
China20.8%
Japan18.4%
United States14.4%

See Digital illustration audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Digital illustration have in United States?

Digital illustration has an estimated audience of 15,064,942 people in United States, concentrated in California and Florida.

What is the gender split and age of Digital illustration fans?

53.3% of Digital illustration fans are female, 46.7% are male, with an average age of 30.1 years.

Which brands do Digital illustration fans like most?

Digital illustration fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Digital art (11.89×) over the country average.

Where do Digital illustration fans live in United States?

Digital illustration fans in United States are most concentrated in California (reach 1,885,670), Florida (reach 883,834), and New York (reach 873,578). These three regions account for the largest share of the active audience.

What other brands do Digital illustration fans also like?

Beyond Digital illustration itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Digital art (11.89×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.