Rascasse Audience Intelligence

Digital illustration Audience in United States

A data profile of the people who buy, follow and care about Digital illustration in United States — modelled from more than twelve digital signal sources. Digital illustration has an estimated audience of 15,064,942 people in United States.

#1579among Topic in United States#28in Arts & Culture

The average Digital illustration fan in United States is 30.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Digital art, Abstract art, Anime and manga fandom, with strongest over-indexing on Digital art (18.97× the country average).

Demographically, the Digital illustration audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital illustration fan in United States is balanced, around 30.1 years old, with strong Mindfulness tendencies and a notable affinity for Digital art.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital illustration profile in United States.

Audience size
15.1M
in United States
Gender
53.3%♀
46.7% male
Age
30.1
average years
Country rank
#2326
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital illustration fans

53.3% are female, 46.7% are male, average age 30.1.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Digital illustration audience in United States
MetricValue
Female53.3%
Male46.7%
Average age30.1
Estimated audience size15,064,942
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Digital illustration audience in United States
Age bracketShare%
16-1945%
20-2924%
30-3914%
40-4910%
50+7%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Digital illustration audience comes from United States.

Worldwide audience distribution share by country for Digital illustration
CountryShare
China20.8%
Japan18.4%
United States14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital illustration audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital illustration fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1M2.02×
02Vermont~30K1.24×
03North Dakota~40K1.18×
04South Dakota~40K1.17×
05Montana~50K1.14×
06Rhode Island~50K1.08×
07Alaska~30K1.07×
08Iowa~100K1.06×
09Delaware~40K1.06×
10New Hampshire~60K1.05×
11Maine~60K1.05×
12Nevada~200K1.03×
13West Virginia~70K1.03×
14Hawaii~70K1.03×
15California~1.5M1.02×
16Missouri~200K1.02×
17Idaho~80K1.00×
18Washington, District of Columbia~50K1.00×
19Virginia~400K0.99×
20Minnesota~200K0.99×
21Utah~100K0.99×
22Nebraska~80K0.99×
23Arkansas~100K0.98×
24New Mexico~70K0.98×
25Georgia~400K0.97×
26Mississippi~100K0.97×
27Kansas~100K0.97×
28Connecticut~100K0.96×
29Oregon~200K0.95×
30Massachusetts~300K0.93×
31Maryland~200K0.93×
32New York~800K0.92×
33Oklahoma~200K0.92×
34Indiana~200K0.91×
35South Carolina~200K0.91×
36Kentucky~200K0.91×
37Florida~900K0.90×
38Louisiana~200K0.90×
39Alabama~200K0.89×
40Washington~300K0.88×
41Wisconsin~200K0.88×
42New Jersey~300K0.87×
43Tennessee~300K0.87×
44Pennsylvania~400K0.86×
45Michigan~300K0.86×
46Colorado~200K0.85×
47Texas~1M0.84×
48Arizona~300K0.84×
49Ohio~400K0.83×
50North Carolina~400K0.83×
Fig. 06

Affinity by region

Affinity by region — Digital illustration, United States
0.83×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital illustration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital illustration audience
#·InterestCategoryAffinity×
01Digital artArts & Culture18.97×
02Concept artArts & Culture16.85×
03Portrait paintingArts & Culture13.91×
04Abstract artArts & Culture9.89×
05Watercolor paintingArts & Culture8.24×
06Acrylic paintArts & Culture7.42×
07Graphic novelLiterature7.25×
08Anime and manga fandomLiterature7.19×
09Oil paintingArts & Culture6.94×
10Modern artArts & Culture5.98×
11Art exhibitionArts & Culture5.74×
12Ariana GrandeMusic & Radio5.42×
13PokémonGames4.59×
14Contemporary artArts & Culture4.41×
15Fine artBusiness & Career3.73×
16MuseumArts & Culture3.68×
17ComicsLiterature3.11×
18SupermanMovies & TV2.84×
19Do it yourself (DIY)Home & Garden2.38×
20TikTokInternet & Social Media2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital illustration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital illustration audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.12×
Urban LifestyleOPEN1.92×
Design AffinityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital illustration audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Quality AwarenessPREMIUM0.87×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital illustration have in United States?

Digital illustration has an estimated audience of 15,064,942 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital illustration fans?

53.3% of Digital illustration fans are female, 46.7% are male, with an average age of 30.1 years.

03

Which brands do Digital illustration fans like most?

Digital illustration fans show strongest brand affinity for Digital art (18.97×), Abstract art (9.89×), and Anime and manga fandom (7.19×) over the country average.

04

Where do Digital illustration fans live in United States?

Digital illustration fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Illinois (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Digital illustration fans also like?

Beyond Digital illustration itself, the audience over-indexes on Abstract art (9.89×), Anime and manga fandom (7.19×), Watercolor painting (8.24×), and Portrait painting (13.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Digital illustration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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