Rascasse Audience Intelligence

Concept art Audience in United States

A data profile of the people who buy, follow and care about Concept art in United States — modelled from more than twelve digital signal sources. Concept art has an estimated audience of 1,849,445 people in United States.

#31among Art movement in United States#6590among Topic in United States#157in Arts & Culture

The average Concept art fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeviantArt, Peacemaker, Superman, with strongest over-indexing on DeviantArt (21.94× the country average).

Demographically, the Concept art audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Concept art fan in United States is balanced, around 31.8 years old, with strong Extroversion tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concept art profile in United States.

Audience size
1.8M
in United States
Gender
53.3%♀
46.7% male
Age
31.8
average years
Country rank
#15145
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Concept art fans

53.3% are female, 46.7% are male, average age 31.8.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Concept art audience in United States
MetricValue
Female53.3%
Male46.7%
Average age31.8
Estimated audience size1,849,445
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Concept art audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Concept art audience comes from United States.

Worldwide audience distribution share by country for Concept art
CountryShare
United States18.4%
China17.0%
Japan13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concept art audience in United States is strongest.

Fig. 05

Top regions by affinity

Concept art fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.52×
02Utah~20K1.48×
03Washington~50K1.31×
04Georgia~70K1.21×
05Oregon~20K1.17×
06Texas~200K1.15×
07Hawaii~9K1.13×
08New York~100K1.11×
09Idaho~10K1.10×
10Virginia~50K1.09×
11Louisiana~30K1.07×
12New Mexico~10K1.05×
13Rhode Island~6K1.05×
14North Carolina~60K1.04×
15Maryland~30K1.04×
16Alabama~30K1.04×
17Oklahoma~20K1.04×
18Vermont~3K1.04×
19Colorado~30K1.03×
20Arkansas~20K1.03×
21Kansas~10K1.02×
22Alaska~4K1.02×
23Arizona~40K1.00×
24Florida~100K0.99×
25New Jersey~50K0.99×
26Pennsylvania~60K0.98×
27Nevada~20K0.98×
28Illinois~60K0.97×
29Missouri~30K0.97×
30Montana~5K0.97×
31Kentucky~20K0.96×
32Tennessee~40K0.95×
33South Carolina~30K0.95×
34North Dakota~4K0.95×
35Massachusetts~30K0.94×
36Minnesota~20K0.93×
37Connecticut~20K0.93×
38West Virginia~8K0.93×
39Maine~6K0.93×
40Michigan~40K0.92×
41Washington, District of Columbia~5K0.92×
42South Dakota~4K0.92×
43Mississippi~10K0.91×
44Ohio~50K0.90×
45Indiana~30K0.89×
46Wisconsin~20K0.88×
47New Hampshire~6K0.88×
48Nebraska~8K0.87×
49Delaware~4K0.87×
50Iowa~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Concept art, United States
0.85×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concept art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concept art audience
#·InterestCategoryAffinity×
01Graphics tabletTechnology & Electronics33.48×
02Computer ArtsTechnology & Electronics33.30×
03Figure drawingArts & Culture31.89×
04Watercolor ArtistArts & Culture25.90×
05Shōjo mangaLiterature24.00×
06MangakaLiterature23.13×
07DeviantArtInternet & Social Media21.94×
08WebtoonInternet & Social Media21.05×
09Digital illustrationArts & Culture16.85×
10Pokémon (video game series)Games13.06×
11Digital artArts & Culture13.03×
12Tabletop role-playing gameGames12.64×
13Superman (TV series)Movies & TV11.72×
14Anime conventionLiterature11.12×
15Anime and manga fandomLiterature9.97×
16PeacemakerMovies & TV9.39×
17BeetlejuiceMovies & TV8.10×
18Stranger ThingsMovies & TV7.92×
19SupermanMovies & TV6.50×
20TikTokInternet & Social Media4.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concept art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Concept art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.69×
MindfulnessBALANCE2.55×
Pet OwnershipJOY2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Concept art audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.46×
Quality AwarenessPREMIUM0.47×
DIY MentalityTHRILL0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Concept art have in United States?

Concept art has an estimated audience of 1,849,445 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Concept art fans?

53.3% of Concept art fans are female, 46.7% are male, with an average age of 31.8 years.

03

Which brands do Concept art fans like most?

Concept art fans show strongest brand affinity for DeviantArt (21.94×), Peacemaker (9.39×), and Superman (6.5×) over the country average.

04

Where do Concept art fans live in United States?

Concept art fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Concept art fans also like?

Beyond Concept art itself, the audience over-indexes on Peacemaker (9.39×), Superman (6.5×), Digital illustration (16.85×), and Computer Arts (33.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Concept art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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