Rascasse Audience Intelligence

DeviantArt Audience in United States

A data profile of the people who buy, follow and care about DeviantArt in United States — modelled from more than twelve digital signal sources. DeviantArt has an estimated audience of 20,960,824 people in United States.

#43among Website / Newspaper / Magazine in United States#29in Internet & Social Media

The average DeviantArt fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skateboarder (magazine), Digital painting, Robert Williams (artist), with strongest over-indexing on Skateboarder (magazine) (44.75× the country average).

Demographically, the DeviantArt audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeviantArt fan in United States is balanced, around 31.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Skateboarder (magazine).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeviantArt profile in United States.

Audience size
21M
in United States
Gender
52.7%♀
47.3% male
Age
31.8
average years
Country rank
#1556
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DeviantArt

52.7% are female, 47.3% are male, average age 31.8.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for DeviantArt audience in United States
MetricValue
Female52.7%
Male47.3%
Average age31.8
Estimated audience size20,960,824
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the DeviantArt audience in United States
Age bracketShare%
16-1938%
20-2926%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

34.5%

of the worldwide DeviantArt audience comes from United States.

Worldwide audience distribution share by country for DeviantArt
CountryShare
United States34.5%
United Kingdom6.5%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeviantArt audience in United States is strongest.

Fig. 05

Top regions by affinity

DeviantArt fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.29×
02Maine~90K1.23×
03West Virginia~100K1.22×
04Oklahoma~300K1.17×
05Idaho~100K1.15×
06Indiana~400K1.14×
07Oregon~300K1.14×
08Ohio~700K1.12×
09Kentucky~300K1.12×
10Michigan~600K1.11×
11Missouri~300K1.10×
12Kansas~200K1.10×
13Pennsylvania~700K1.08×
14Iowa~200K1.08×
15New Hampshire~80K1.08×
16Tennessee~400K1.07×
17Wisconsin~300K1.07×
18Washington~400K1.06×
19Nebraska~100K1.05×
20Alabama~300K1.04×
21Connecticut~200K1.04×
22Virginia~500K1.02×
23Massachusetts~400K1.02×
24Illinois~700K1.01×
25Minnesota~300K1.01×
26Rhode Island~60K1.01×
27Montana~50K1.01×
28Alaska~40K1.01×
29South Dakota~50K1.00×
30North Carolina~600K0.98×
31Arkansas~200K0.98×
32Vermont~30K0.97×
33Georgia~600K0.94×
34New Mexico~90K0.94×
35Maryland~300K0.93×
36North Dakota~40K0.93×
37South Carolina~300K0.92×
38Arizona~400K0.91×
39Nevada~200K0.91×
40Texas~1.5M0.90×
41Florida~1M0.89×
42New Jersey~400K0.87×
43Mississippi~100K0.87×
44Colorado~300K0.86×
45Louisiana~200K0.84×
46Delaware~50K0.84×
47New York~900K0.83×
48California~1.5M0.81×
49Hawaii~60K0.69×
50Washington, District of Columbia~40K0.62×
Fig. 06

Affinity by region

Affinity by region — DeviantArt, United States
0.62×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeviantArt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeviantArt audience
#·InterestCategoryAffinity×
01Robert Williams (artist)Person96.74×
02Fox (clothing)Movies & TV72.66×
03Workbench (woodworking)Home & Garden52.86×
04Mongoose (bicycles)Cars & Mobility50.49×
05Saint Louis Art MuseumArts & Culture47.17×
06Skateboarder (magazine)Sports44.75×
07Website builderInternet & Social Media42.59×
08Fuse (TV channel)Movies & TV42.40×
09Kane (wrestler)Sports32.72×
10Detroit Institute of ArtsTravel & Leisure32.72×
11Digital paintingArts & Culture31.98×
12Takashi MurakamiArts & Culture27.51×
13Getty CenterArts & Culture26.66×
14The BerricsSports25.95×
15Scary MovieMovies & TV18.33×
16Phineas and FerbMovies & TV17.14×
17IllustratorBusiness & Career13.83×
18Tel AvivTravel & Leisure13.79×
19ShrekMovies & TV11.63×
20Malcolm in the MiddleMovies & TV9.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeviantArt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeviantArt audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.41×
ExtroversionTHRILL1.36×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeviantArt audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.00×
Pet OwnershipJOY1.01×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DeviantArt have in United States?

DeviantArt has an estimated audience of 20,960,824 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DeviantArt fans?

52.7% of DeviantArt fans are female, 47.3% are male, with an average age of 31.8 years.

03

Which brands do DeviantArt fans like most?

DeviantArt fans show strongest brand affinity for Skateboarder (magazine) (44.75×), Digital painting (31.98×), and Robert Williams (artist) (96.74×) over the country average.

04

Where do DeviantArt fans live in United States?

DeviantArt fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do DeviantArt fans also like?

Beyond DeviantArt itself, the audience over-indexes on Digital painting (31.98×), Robert Williams (artist) (96.74×), Mongoose (bicycles) (50.49×), and Scary Movie (18.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See DeviantArt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DeviantArt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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