DeviantArt Audience in United States

DeviantArt logo

DeviantArt has an estimated audience of 19,533,689 people in United States. 52.7% are female, 47.3% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Digital painting, Mongoose (bicycles), Skateboarder (magazine), Robert Williams (artist), Scary Movie.

The average DeviantArt fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Digital painting, Mongoose (bicycles), Skateboarder (magazine), with strongest over-indexing on Digital painting (31.98× the country average). Demographically, the DeviantArt audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of DeviantArt fans

Demographic split for DeviantArt audience in United States
MetricValue
Female52.7%
Male47.3%
Average age31.8
Estimated audience size19,533,689

Audience persona

The typical DeviantArt fan in United States is balanced, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Digital painting.

Top regions in United States

Top regions ranked by reach for DeviantArt in United States
RegionReachAffinity
California1,816,6830.85×
Texas1,578,3100.94×
Florida1,191,7100.9×
New York946,4510.87×
Pennsylvania731,4951.11×
Illinois697,0231.07×
Ohio684,6021.14×
North Carolina602,3911.02×
Michigan587,7151.15×
Georgia578,4450.96×
Virginia503,3261.06×
New Jersey467,6140.94×
Washington441,7051.13×
Tennessee419,8981.07×
Indiana406,1911.14×
Massachusetts402,8561.05×
Missouri366,9521.17×
Arizona358,7020.9×
Wisconsin326,0651.11×
Maryland308,4910.92×
Minnesota291,3261.04×
Colorado271,4780.88×
Kentucky271,1291.11×
South Carolina269,2260.92×
Oregon269,0921.2×
Alabama258,1860.95×
Oklahoma253,1611.17×
Utah231,0091.32×
Connecticut214,3111.09×
Louisiana208,3040.83×
Nevada179,5120.95×
Iowa172,6131.07×
Kansas164,4991.07×
Arkansas159,3690.99×
Mississippi132,5640.82×
Idaho111,5471.14×
West Virginia102,5551.13×
Nebraska100,5161.03×
New Mexico90,8760.93×
Maine87,0201.24×
New Hampshire83,9341.09×
Rhode Island56,2230.9×
Hawaii54,6450.65×
Montana53,8880.99×
South Dakota41,2220.91×
Delaware40,4590.75×
Alaska37,7770.9×
North Dakota35,1020.87×
Washington, District of Columbia33,9930.58×
Vermont33,3940.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeviantArt audience
BrandAffinityCategory
Digital painting31.98×Arts & Culture
Mongoose (bicycles)50.49×Cars & Mobility
Skateboarder (magazine)44.75×Sports
Robert Williams (artist)96.74×
Scary Movie18.33×Movies & TV
Website builder42.59×Internet & Social Media
Kane (wrestler)32.72×Sports
Fuse (TV channel)42.4×Movies & TV
Illustrator13.83×Business & Career
Fox (clothing)72.66×Movies & TV
Phineas and Ferb17.14×Movies & TV
Shrek11.63×Movies & TV
Takashi Murakami27.51×Arts & Culture
Workbench (woodworking)52.86×Home & Garden
Detroit Institute of Arts32.72×Travel & Leisure
Saint Louis Art Museum47.17×Arts & Culture
Tel Aviv13.79×Travel & Leisure
The Berrics25.95×Sports
Pixiv11.48×Internet & Social Media
Getty Center26.66×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeviantArt audience
TraitClusterScore
Design AffinityPREMIUM2.78
LGBTQ+ IdentityOPEN2.17
ExtroversionTHRILL1.74
Urban LifestyleOPEN1.73
SustainabilityBALANCE1.65
Pet OwnershipJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for DeviantArt
CountryShare
United States34.3%
United Kingdom6.3%
China4.2%

See DeviantArt audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does DeviantArt have in United States?

DeviantArt has an estimated audience of 19,533,689 people in United States, concentrated in California and Texas.

What is the gender split and age of DeviantArt fans?

52.7% of DeviantArt fans are female, 47.3% are male, with an average age of 31.8 years.

Which brands do DeviantArt fans like most?

DeviantArt fans show strongest brand affinity for Digital painting (31.98×), Mongoose (bicycles) (50.49×), and Skateboarder (magazine) (44.75×) over the country average.

Where do DeviantArt fans live in United States?

DeviantArt fans in United States are most concentrated in California (reach 1,816,683), Texas (reach 1,578,310), and Florida (reach 1,191,710). These three regions account for the largest share of the active audience.

What other brands do DeviantArt fans also like?

Beyond DeviantArt itself, the audience over-indexes on Mongoose (bicycles) (50.49×), Skateboarder (magazine) (44.75×), Robert Williams (artist) (96.74×), and Scary Movie (18.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeviantArt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.