Contemporary art Audience in United States

Contemporary art logo

Contemporary art has an estimated audience of 27,460,798 people in United States. 57.5% are female, 42.5% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Superman, Communication design, Modern art, Art exhibition, DeviantArt.

The average Contemporary art fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Communication design, Modern art, with strongest over-indexing on Superman (1.82× the country average). Demographically, the Contemporary art audience skews more female with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Contemporary art fans

Demographic split for Contemporary art audience in United States
MetricValue
Female57.5%
Male42.5%
Average age35.3
Estimated audience size27,460,798

Audience persona

The typical Contemporary art fan in United States is more female, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Contemporary art in United States
RegionReachAffinity
California4,873,5881.61×
Texas2,698,1031.14×
Florida2,354,5131.27×
New York2,031,9641.32×
Illinois1,324,0891.45×
Georgia958,7531.13×
Massachusetts940,5801.74×
Pennsylvania837,2840.91×
Ohio806,2830.95×
Virginia733,8871.1×
North Carolina727,1950.88×
Michigan655,2610.91×
New Jersey646,0810.93×
Arizona606,2841.08×
Washington571,9361.04×
Colorado546,3031.26×
Tennessee484,3540.88×
Maryland476,1421.01×
Missouri450,4181.02×
Indiana448,4730.89×
Wisconsin371,2620.9×
Oregon363,8581.16×
Louisiana354,9811×
Minnesota354,9560.9×
South Carolina331,7200.8×
Utah314,0491.28×
Kentucky304,9060.89×
Alabama296,6370.77×
Oklahoma294,8370.97×
Connecticut292,6841.06×
Nevada264,8861×
Kansas215,1810.99×
Arkansas207,9750.92×
Iowa174,0660.77×
New Mexico173,1551.26×
Idaho152,8751.11×
Washington, District of Columbia133,3391.62×
Mississippi130,6630.58×
Hawaii122,9091.04×
Nebraska122,0870.89×
Maine94,7060.96×
New Hampshire88,2620.82×
Rhode Island85,8230.98×
West Virginia81,6500.64×
Montana74,2880.98×
Delaware48,0360.63×
Vermont45,7230.95×
Alaska42,6090.73×
North Dakota38,8290.69×
South Dakota37,3060.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contemporary art audience
BrandAffinityCategory
Superman1.82×Movies & TV
Communication design3.72×Business & Career
Modern art3.62×Arts & Culture
Art exhibition4.15×Arts & Culture
DeviantArt4.16×Internet & Social Media
Warriors (novel series)3.46×Literature
Fine art2.88×Business & Career
Digital art4×Arts & Culture
Digital illustration4.41×Arts & Culture
Illustration2.92×Arts & Culture
Drawing2.28×Home & Garden
Anime and manga fandom2.95×Literature
Anime convention3×Literature
Illustrator5.22×Business & Career
Abstract art3.85×Arts & Culture
Painting1.65×Arts & Culture
Museum2.34×Arts & Culture
Beetlejuice2.1×Movies & TV
Self care1.93×Health
Watercolor painting3.23×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contemporary art audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Design AffinityPREMIUM1.85
SustainabilityBALANCE1.61
Early Adopter MentalityPOWER1.47
Luxury OrientationPREMIUM1.43
Urban LifestyleOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Contemporary art
CountryShare
United States14.0%
China12.1%
Japan11.2%

See Contemporary art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Contemporary art have in United States?

Contemporary art has an estimated audience of 27,460,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Contemporary art fans?

57.5% of Contemporary art fans are female, 42.5% are male, with an average age of 35.3 years.

Which brands do Contemporary art fans like most?

Contemporary art fans show strongest brand affinity for Superman (1.82×), Communication design (3.72×), and Modern art (3.62×) over the country average.

Where do Contemporary art fans live in United States?

Contemporary art fans in United States are most concentrated in California (reach 4,873,588), Texas (reach 2,698,103), and Florida (reach 2,354,513). These three regions account for the largest share of the active audience.

What other brands do Contemporary art fans also like?

Beyond Contemporary art itself, the audience over-indexes on Communication design (3.72×), Modern art (3.62×), Art exhibition (4.15×), and DeviantArt (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.