Rascasse Audience Intelligence

Contemporary art Audience in United States

A data profile of the people who buy, follow and care about Contemporary art in United States — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 27,460,798 people in United States.

#5among Art movement in United States#733among Topic in United States#16in Arts & Culture

The average Contemporary art fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Communication design, Modern art, with strongest over-indexing on Superman (1.82× the country average).

Demographically, the Contemporary art audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Contemporary art fan in United States is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary art profile in United States.

Audience size
27.5M
in United States
Gender
57.5%♀
42.5% male
Age
35.3
average years
Country rank
#1069
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary art fans

57.5% are female, 42.5% are male, average age 35.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Contemporary art audience in United States
MetricValue
Female57.5%
Male42.5%
Average age35.3
Estimated audience size27,460,798
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Contemporary art audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4915%
50+16%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Contemporary art audience comes from United States.

Worldwide audience distribution share by country for Contemporary art
CountryShare
United States14.0%
China12.1%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary art audience in United States is strongest.

Fig. 05

Top regions by affinity

Contemporary art fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~800K1.53×
02California~4.5M1.52×
03Washington, District of Columbia~100K1.41×
04Illinois~1M1.34×
05Utah~300K1.29×
06New York~2M1.24×
07Colorado~500K1.23×
08New Mexico~200K1.21×
09Texas~3M1.17×
10Florida~2M1.13×
11Oregon~300K1.11×
12Arizona~600K1.10×
13Virginia~700K1.08×
14Idaho~100K1.07×
15Georgia~900K1.06×
16Connecticut~300K1.06×
17Hawaii~100K1.05×
18Kansas~200K1.04×
19Montana~80K1.04×
20Rhode Island~90K1.03×
21Washington~600K1.02×
22Missouri~500K1.02×
23Ohio~900K1.01×
24Maryland~500K1.01×
25Oklahoma~300K1.01×
26Nevada~300K1.00×
27Maine~100K1.00×
28Louisiana~300K0.98×
29Vermont~50K0.98×
30Arkansas~200K0.96×
31Nebraska~100K0.96×
32Indiana~500K0.95×
33Pennsylvania~900K0.93×
34Wisconsin~400K0.92×
35New Jersey~600K0.91×
36Kentucky~300K0.91×
37New Hampshire~100K0.91×
38North Carolina~700K0.90×
39Michigan~600K0.90×
40Minnesota~400K0.89×
41Alaska~50K0.89×
42Tennessee~500K0.86×
43Delaware~60K0.86×
44North Dakota~50K0.86×
45Iowa~200K0.84×
46South Carolina~300K0.83×
47South Dakota~50K0.81×
48Alabama~300K0.80×
49West Virginia~100K0.79×
50Mississippi~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Contemporary art, United States
0.72×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary art audience
#·InterestCategoryAffinity×
01IllustratorBusiness & Career5.22×
02Digital illustrationArts & Culture4.41×
03DeviantArtInternet & Social Media4.16×
04Art exhibitionArts & Culture4.15×
05Digital artArts & Culture4.00×
06Abstract artArts & Culture3.85×
07Communication designBusiness & Career3.72×
08Modern artArts & Culture3.62×
09Warriors (novel series)Literature3.46×
10Watercolor paintingArts & Culture3.23×
11Anime conventionLiterature3.00×
12Anime and manga fandomLiterature2.95×
13IllustrationArts & Culture2.92×
14Fine artBusiness & Career2.88×
15H.O.M.E.Home & Garden2.60×
16MuseumArts & Culture2.34×
17DrawingHome & Garden2.28×
18Self careHealth1.93×
19SupermanMovies & TV1.82×
20PaintingArts & Culture1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary art audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.88×
SustainabilityBALANCE1.61×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary art audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
PatriotismCONSERVATISM0.66×
Convenience OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contemporary art have in United States?

Contemporary art has an estimated audience of 27,460,798 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Contemporary art fans?

57.5% of Contemporary art fans are female, 42.5% are male, with an average age of 35.3 years.

03

Which brands do Contemporary art fans like most?

Contemporary art fans show strongest brand affinity for Superman (1.82×), Communication design (3.72×), and Modern art (3.62×) over the country average.

04

Where do Contemporary art fans live in United States?

Contemporary art fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Contemporary art fans also like?

Beyond Contemporary art itself, the audience over-indexes on Communication design (3.72×), Modern art (3.62×), DeviantArt (4.16×), and Art exhibition (4.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Contemporary art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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