Abstract art Audience in United States

Abstract art logo

Abstract art has an estimated audience of 14,042,040 people in United States. 59.1% are female, 40.9% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Digital illustration, DeviantArt, Anime convention, Digital art, Art exhibition.

The average Abstract art fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Digital illustration, DeviantArt, Anime convention, with strongest over-indexing on Digital illustration (9.89× the country average). Demographically, the Abstract art audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Abstract art fans

Demographic split for Abstract art audience in United States
MetricValue
Female59.1%
Male40.9%
Average age35.9
Estimated audience size14,042,040

Audience persona

The typical Abstract art fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Digital illustration.

Top regions in United States

Top regions ranked by reach for Abstract art in United States
RegionReachAffinity
California1,810,3961.17×
Texas1,601,0311.33×
Florida1,136,8711.2×
New York800,2551.02×
Georgia534,7681.24×
North Carolina479,7431.14×
Illinois471,0521.01×
Pennsylvania436,3380.92×
Virginia386,8441.13×
Ohio386,7880.89×
New Jersey355,1470.99×
Michigan354,4670.97×
Arizona317,8481.11×
Tennessee300,9611.07×
Washington294,6301.05×
Maryland261,0721.08×
Indiana250,5990.98×
Massachusetts248,0320.9×
Alabama235,9331.2×
Missouri231,9891.02×
Louisiana227,6861.26×
South Carolina219,3771.04×
Colorado214,2950.97×
Oklahoma184,7021.18×
Minnesota181,1590.9×
Wisconsin175,7260.83×
Kentucky171,0340.97×
Oregon166,9711.04×
Nevada142,3251.05×
Arkansas137,3561.19×
Utah137,1631.09×
Mississippi134,3211.16×
Connecticut120,3950.85×
Kansas116,3001.05×
Iowa107,3780.93×
New Mexico80,3571.14×
Idaho73,0551.04×
Nebraska66,9410.95×
Hawaii64,2751.06×
West Virginia63,6870.97×
New Hampshire42,5070.77×
Washington, District of Columbia41,5880.99×
Maine41,1260.82×
Rhode Island38,1890.85×
Montana32,2700.83×
Delaware28,7050.74×
South Dakota28,0850.87×
North Dakota25,1220.87×
Alaska22,4230.75×
Vermont17,4800.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abstract art audience
BrandAffinityCategory
Digital illustration9.89×Arts & Culture
DeviantArt7.88×Internet & Social Media
Anime convention6.27×Literature
Digital art6.91×Arts & Culture
Art exhibition6.69×Arts & Culture
Art Collecting12.22×Arts & Culture
Contemporary art gallery12.32×Arts & Culture
Contemporary art5.59×Arts & Culture
Computer Arts14.7×Technology & Electronics
Superman2.36×Movies & TV
Anime and manga fandom5.05×Literature
Communication design4.82×Business & Career
Digital painting11.08×Arts & Culture
Sketchbook12.38×Literature
Illustration4.02×Arts & Culture
Pokémon (video game series)5.53×Games
Portrait painting9.81×Arts & Culture
Hunter × Hunter8.62×Literature
Illustrator7.87×Business & Career
Graphics tablet14×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abstract art audience
TraitClusterScore
Luxury OrientationPREMIUM3.55
Design AffinityPREMIUM2.48
LGBTQ+ IdentityOPEN2.11
Risk AppetiteTHRILL1.92
SustainabilityBALANCE1.88
Urban LifestyleOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Abstract art
CountryShare
China14.6%
United States13.6%
Japan13.0%

See Abstract art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Abstract art have in United States?

Abstract art has an estimated audience of 14,042,040 people in United States, concentrated in California and Texas.

What is the gender split and age of Abstract art fans?

59.1% of Abstract art fans are female, 40.9% are male, with an average age of 35.9 years.

Which brands do Abstract art fans like most?

Abstract art fans show strongest brand affinity for Digital illustration (9.89×), DeviantArt (7.88×), and Anime convention (6.27×) over the country average.

Where do Abstract art fans live in United States?

Abstract art fans in United States are most concentrated in California (reach 1,810,396), Texas (reach 1,601,031), and Florida (reach 1,136,871). These three regions account for the largest share of the active audience.

What other brands do Abstract art fans also like?

Beyond Abstract art itself, the audience over-indexes on DeviantArt (7.88×), Anime convention (6.27×), Digital art (6.91×), and Art exhibition (6.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Abstract art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.