Rascasse Audience Intelligence

Portrait painting Audience in United States

A data profile of the people who buy, follow and care about Portrait painting in United States — modelled from more than twelve digital signal sources. Portrait painting has an estimated audience of 5,517,630 people in United States.

#3551among Topic in United States#65in Arts & Culture

The average Portrait painting fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital illustration, Computer Arts, Anime convention, with strongest over-indexing on Digital illustration (13.91× the country average).

Demographically, the Portrait painting audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portrait painting fan in United States is more female, around 31.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Digital illustration.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portrait painting profile in United States.

Audience size
5.5M
in United States
Gender
65.6%♀
34.4% male
Age
31.2
average years
Country rank
#6126
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portrait painting fans

65.6% are female, 34.4% are male, average age 31.2.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Portrait painting audience in United States
MetricValue
Female65.6%
Male34.4%
Average age31.2
Estimated audience size5,517,630
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Portrait painting audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Portrait painting audience comes from United States.

Worldwide audience distribution share by country for Portrait painting
CountryShare
China19.4%
United States16.0%
Japan12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portrait painting audience in United States is strongest.

Fig. 05

Top regions by affinity

Portrait painting fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.60×
02Utah~60K1.17×
03Louisiana~80K1.15×
04Georgia~200K1.11×
05California~700K1.10×
06Oregon~70K1.10×
07North Carolina~200K1.08×
08Hawaii~30K1.08×
09Virginia~100K1.07×
10Washington~100K1.06×
11Texas~500K1.05×
12Tennessee~100K1.05×
13Maryland~100K1.05×
14Maine~20K1.05×
15New York~300K1.04×
16Kentucky~70K1.04×
17Kansas~50K1.04×
18Massachusetts~100K1.03×
19Connecticut~60K1.03×
20Vermont~10K1.03×
21Illinois~200K1.01×
22Oklahoma~60K1.01×
23Pennsylvania~200K1.00×
24Arkansas~50K1.00×
25Indiana~100K0.99×
26Missouri~90K0.99×
27Mississippi~40K0.99×
28New Mexico~30K0.99×
29Montana~20K0.99×
30New Jersey~100K0.98×
31Rhode Island~20K0.98×
32Alabama~70K0.97×
33West Virginia~20K0.97×
34Colorado~80K0.96×
35South Carolina~80K0.96×
36Nebraska~30K0.96×
37Idaho~30K0.96×
38New Hampshire~20K0.96×
39Delaware~10K0.96×
40Alaska~10K0.96×
41North Dakota~10K0.95×
42Arizona~100K0.94×
43Minnesota~70K0.94×
44Nevada~50K0.94×
45Wisconsin~80K0.92×
46Iowa~40K0.92×
47South Dakota~10K0.92×
48Michigan~100K0.91×
49Florida~300K0.90×
50Ohio~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Portrait painting, United States
0.89×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portrait painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portrait painting audience
#·InterestCategoryAffinity×
01Computer ArtsTechnology & Electronics27.71×
02Graphics tabletTechnology & Electronics26.39×
03Watercolor ArtistArts & Culture24.31×
04Figure drawingArts & Culture22.21×
05ANTHEMMusic & Radio21.74×
06Digital paintingArts & Culture20.99×
07SketchbookLiterature19.18×
08Art CollectingArts & Culture18.18×
09Hunter × HunterLiterature14.03×
10Digital illustrationArts & Culture13.91×
11My Hero AcademiaLiterature11.49×
12IllustratorBusiness & Career11.29×
13Rhianna (singer)Music & Radio10.45×
14Anime conventionLiterature9.66×
15Digital artArts & Culture9.49×
16Pokémon (video game series)Games8.54×
17OtakuLiterature8.33×
18Art exhibitionArts & Culture7.74×
19Anime and manga fandomLiterature7.47×
20SupermanMovies & TV3.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portrait painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portrait painting audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.20×
MindfulnessBALANCE1.95×
Design AffinityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portrait painting audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.35×
Quality AwarenessPREMIUM0.55×
DIY MentalityTHRILL0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portrait painting have in United States?

Portrait painting has an estimated audience of 5,517,630 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Portrait painting fans?

65.6% of Portrait painting fans are female, 34.4% are male, with an average age of 31.2 years.

03

Which brands do Portrait painting fans like most?

Portrait painting fans show strongest brand affinity for Digital illustration (13.91×), Computer Arts (27.71×), and Anime convention (9.66×) over the country average.

04

Where do Portrait painting fans live in United States?

Portrait painting fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Portrait painting fans also like?

Beyond Portrait painting itself, the audience over-indexes on Computer Arts (27.71×), Anime convention (9.66×), Digital painting (20.99×), and Art Collecting (18.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Portrait painting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portrait painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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