Rascasse Audience Intelligence

ANTHEM Audience in United States

A data profile of the people who buy, follow and care about ANTHEM in United States — modelled from more than twelve digital signal sources. ANTHEM has an estimated audience of 3,694,663 people in United States.

#18among Metal in United States#1145among Person in United States#827in Music & Radio

The average ANTHEM fan in United States is 30.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Virginia, Ohio.

Top brand affinities include Babymetal, The Runaways, Disneyland Paris, with strongest over-indexing on Babymetal (158.74× the country average).

Demographically, the ANTHEM audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ANTHEM fan in United States is more male, around 30.6 years old, with strong Tradition tendencies and a notable affinity for Babymetal.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ANTHEM profile in United States.

Audience size
3.7M
in United States
Gender
44.1%♀
55.9% male
Age
30.6
average years
Country rank
#8604
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ANTHEM fans

44.1% are female, 55.9% are male, average age 30.6.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for ANTHEM audience in United States
MetricValue
Female44.1%
Male55.9%
Average age30.6
Estimated audience size3,694,663
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the ANTHEM audience in United States
Age bracketShare%
16-1949%
20-2915%
30-3914%
40-4913%
50+8%
Fig. 04

Worldwide distribution

70.4%

of the worldwide ANTHEM audience comes from United States.

Worldwide audience distribution share by country for ANTHEM
CountryShare
United States70.4%
Japan9.0%
Germany3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ANTHEM audience in United States is strongest.

Fig. 05

Top regions by affinity

ANTHEM fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K3.42×
02Indiana~200K3.31×
03New Hampshire~50K3.23×
04Virginia~300K3.17×
05Maine~40K3.11×
06Connecticut~100K2.68×
07Ohio~300K2.45×
08Washington, District of Columbia~20K2.04×
09Arizona~100K1.79×
10Georgia~200K1.72×
11Missouri~100K1.70×
12Colorado~90K1.61×
13Nevada~50K1.51×
14Nebraska~30K1.42×
15California~500K1.28×
16Wisconsin~60K1.13×
17New York~200K1.05×
18Maryland~40K0.72×
19Idaho~10K0.70×
20Texas~200K0.69×
21New Jersey~60K0.62×
22West Virginia~10K0.58×
23Washington~40K0.56×
24Illinois~70K0.55×
25North Carolina~60K0.53×
26Vermont~3K0.53×
27Florida~100K0.52×
28Massachusetts~30K0.49×
29Oregon~20K0.49×
30Tennessee~30K0.48×
31Utah~20K0.48×
32Kansas~10K0.48×
33Delaware~5K0.47×
34Minnesota~20K0.46×
35Alabama~20K0.46×
36Iowa~10K0.46×
37Rhode Island~5K0.46×
38South Carolina~20K0.45×
39Alaska~3K0.45×
40Pennsylvania~50K0.43×
41Mississippi~10K0.43×
42Montana~4K0.43×
43South Dakota~4K0.43×
44North Dakota~3K0.42×
45Michigan~40K0.38×
46Louisiana~20K0.36×
47Oklahoma~10K0.36×
48Arkansas~10K0.36×
49New Mexico~6K0.35×
50Hawaii~5K0.33×
Fig. 06

Affinity by region

Affinity by region — ANTHEM, United States
0.33×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ANTHEM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ANTHEM audience
#·InterestCategoryAffinity×
01BabymetalMusic & Radio158.74×
02The RunawaysMusic & Radio154.41×
03Roger Taylor (Queen drummer)Music & Radio71.15×
04Shin Megami TenseiGames53.92×
05Fire EmblemGames52.07×
06Thin LizzyMusic & Radio51.49×
07Judas PriestMusic & Radio40.61×
08Joan JettMusic & Radio37.01×
09WhitesnakeMusic & Radio26.55×
10Creedence Clearwater RevivalMusic & Radio22.95×
11Portrait paintingArts & Culture21.74×
12Disneyland ParisTravel & Leisure20.16×
13Scorpions (band)Music & Radio18.67×
14Oil paintingArts & Culture12.73×
15Watercolor paintingArts & Culture12.61×
16Abstract artArts & Culture10.70×
17Broadway theatreTravel & Leisure9.88×
18TokyoTravel & Leisure9.78×
19Modern artArts & Culture5.43×
20PokémonGames5.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ANTHEM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ANTHEM audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.21×
PatriotismCONSERVATISM2.18×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ANTHEM audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Sports ActivityPOWER0.76×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ANTHEM have in United States?

ANTHEM has an estimated audience of 3,694,663 people in United States, concentrated in California and Virginia.

02

What is the gender split and age of ANTHEM fans?

44.1% of ANTHEM fans are female, 55.9% are male, with an average age of 30.6 years.

03

Which brands do ANTHEM fans like most?

ANTHEM fans show strongest brand affinity for Babymetal (158.74×), The Runaways (154.41×), and Disneyland Paris (20.16×) over the country average.

04

Where do ANTHEM fans live in United States?

ANTHEM fans in United States are most concentrated in California (reach ~500K), Virginia (reach ~300K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do ANTHEM fans also like?

Beyond ANTHEM itself, the audience over-indexes on The Runaways (154.41×), Disneyland Paris (20.16×), Watercolor painting (12.61×), and Portrait painting (21.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See ANTHEM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ANTHEM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →