ANTHEM Audience in United States

ANTHEM has an estimated audience of 3,764,598 people in United States. 41.6% are female, 58.4% are male, average age 33.1. Top regions: California, Virginia, Ohio. Top brand affinities: Babymetal, The Runaways, Autism Awareness, Fire Emblem, Diabetes mellitus awareness.

The average ANTHEM fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Virginia, Ohio. Top brand affinities include Babymetal, The Runaways, Autism Awareness, with strongest over-indexing on Babymetal (146.32× the country average). Demographically, the ANTHEM audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of ANTHEM fans

Demographic split for ANTHEM audience in United States
MetricValue
Female41.6%
Male58.4%
Average age33.1
Estimated audience size3,764,598

Audience persona

The typical ANTHEM fan in United States is more male, around 33.1 years old, with strong Tradition tendencies and a notable affinity for Babymetal.

Top regions in United States

Top regions ranked by reach for ANTHEM in United States
RegionReachAffinity
California582,8371.41×
Virginia310,2273.38×
Ohio303,3822.62×
New York236,7421.13×
Indiana230,4473.35×
Georgia215,6251.86×
Texas210,6160.65×
Kentucky171,4833.63×
Florida139,6350.55×
Missouri115,9051.91×
Colorado103,6521.75×
Connecticut95,8302.54×
Illinois75,9330.61×
Arizona70,2760.91×
Wisconsin66,0511.17×
North Carolina65,3660.58×
New Jersey64,3020.67×
Pennsylvania58,7590.46×
Nevada54,6561.5×
Maryland49,9030.77×
New Hampshire46,3573.13×
Washington46,2400.61×
Tennessee38,7660.51×
Massachusetts38,4370.52×
Michigan38,2220.39×
Maine36,4282.7×
South Carolina26,6750.47×
Minnesota24,7410.46×
Alabama24,5760.47×
Oregon21,9010.51×
Washington, District of Columbia21,4321.89×
Louisiana17,4860.36×
Utah16,7220.5×
Kansas15,0700.51×
Oklahoma14,7740.35×
Idaho14,7700.78×
Iowa13,2030.43×
Mississippi12,5920.41×
Arkansas10,4510.34×
West Virginia9,3370.53×
Nebraska6,4850.34×
New Mexico5,5160.29×
Rhode Island4,9350.41×
Delaware4,4190.43×
Hawaii4,0410.25×
Montana3,5310.34×
Vermont2,9670.45×
South Dakota2,8180.32×
Alaska2,1920.27×
North Dakota2,0610.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ANTHEM audience
BrandAffinityCategory
Babymetal146.32×Music & Radio
The Runaways189.88×Music & Radio
Autism Awareness19.03×Health
Fire Emblem69.1×Games
Diabetes mellitus awareness12.48×Health
Joan Jett37.87×Music & Radio
Roger Taylor (Queen drummer)79.53×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Dragon Quest43.29×Games
Thin Lizzy57.51×Music & Radio
Judas Priest34.36×Music & Radio
Income tax13.19×Business & Career
Disneyland Paris12.84×Travel & Leisure
Shin Megami Tensei49.35×Games
Capcom36.28×Games
Final Fantasy11.58×Games
Whitesnake31.23×Music & Radio
Funimation11.63×Movies & TV
Portrait painting13.43×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ANTHEM audience
TraitClusterScore
TraditionCONSERVATISM2.15
LGBTQ+ IdentityOPEN1.92
PatriotismCONSERVATISM1.5
IndividualismJOY1.29
ExtroversionTHRILL1.23
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for ANTHEM
CountryShare
United States72.5%
Japan8.5%
Germany3.0%

See ANTHEM audiences in other countries

More Metal audiences in United States

Frequently asked questions

How many fans does ANTHEM have in United States?

ANTHEM has an estimated audience of 3,764,598 people in United States, concentrated in California and Virginia.

What is the gender split and age of ANTHEM fans?

41.6% of ANTHEM fans are female, 58.4% are male, with an average age of 33.1 years.

Which brands do ANTHEM fans like most?

ANTHEM fans show strongest brand affinity for Babymetal (146.32×), The Runaways (189.88×), and Autism Awareness (19.03×) over the country average.

Where do ANTHEM fans live in United States?

ANTHEM fans in United States are most concentrated in California (reach 582,837), Virginia (reach 310,227), and Ohio (reach 303,382). These three regions account for the largest share of the active audience.

What other brands do ANTHEM fans also like?

Beyond ANTHEM itself, the audience over-indexes on The Runaways (189.88×), Autism Awareness (19.03×), Fire Emblem (69.1×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ANTHEM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.