ANTHEM Audience in United States

ANTHEM logo

ANTHEM has an estimated audience of 3,764,598 people in United States. 41.6% are female, 58.4% are male, average age 33.1. Top regions: California, Virginia, Ohio. Top brand affinities: Monmouth County, New Jersey, Husson University, Israel, University of Florida College of Medicine, Dog breed.

The average ANTHEM fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Virginia, Ohio. Top brand affinities include Monmouth County, New Jersey, Husson University, Israel, with strongest over-indexing on Monmouth County, New Jersey (146.32× the country average). Demographically, the ANTHEM audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of ANTHEM fans

Demographic split for ANTHEM audience in United States
MetricValue
Female41.6%
Male58.4%
Average age33.1
Estimated audience size3,764,598

Audience persona

The typical ANTHEM fan in United States is more male, around 33.1 years old, with strong Tradition tendencies and a notable affinity for Monmouth County, New Jersey.

Top regions in United States

Top regions ranked by reach for ANTHEM in United States
RegionReachAffinity
California582,8371.41×
Virginia310,2273.38×
Ohio303,3822.62×
New York236,7421.13×
Indiana230,4473.35×
Georgia215,6251.86×
Texas210,6160.65×
Kentucky171,4833.63×
Florida139,6350.55×
Missouri115,9051.91×
Colorado103,6521.75×
Connecticut95,8302.54×
Illinois75,9330.61×
Arizona70,2760.91×
Wisconsin66,0511.17×
North Carolina65,3660.58×
New Jersey64,3020.67×
Pennsylvania58,7590.46×
Nevada54,6561.5×
Maryland49,9030.77×
New Hampshire46,3573.13×
Washington46,2400.61×
Tennessee38,7660.51×
Massachusetts38,4370.52×
Michigan38,2220.39×
Maine36,4282.7×
South Carolina26,6750.47×
Minnesota24,7410.46×
Alabama24,5760.47×
Oregon21,9010.51×
Washington, District of Columbia21,4321.89×
Louisiana17,4860.36×
Utah16,7220.5×
Kansas15,0700.51×
Oklahoma14,7740.35×
Idaho14,7700.78×
Iowa13,2030.43×
Mississippi12,5920.41×
Arkansas10,4510.34×
West Virginia9,3370.53×
Nebraska6,4850.34×
New Mexico5,5160.29×
Rhode Island4,9350.41×
Delaware4,4190.43×
Hawaii4,0410.25×
Montana3,5310.34×
Vermont2,9670.45×
South Dakota2,8180.32×
Alaska2,1920.27×
North Dakota2,0610.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ANTHEM audience
BrandAffinityCategory
Monmouth County, New Jersey146.32×Travel & Leisure
Husson University189.88×Business & Career
Israel4.6×Travel & Leisure
University of Florida College of Medicine79.53×Business & Career
Dog breed1.98×Pets & Animals
Home construction1.74×Home & Garden
Elsword18.77×Games
Monogram4.28×Home & Garden
Wikia3.62×Internet & Social Media
Jezebel (film)6.01×Movies & TV
Staycation2.78×Home & Garden
UK garage4.59×Music & Radio
JibJab4.85×Internet & Social Media
Captain America (1990 film)3.66×Movies & TV
Grinch3.12×Movies & TV
Home staging3.96×Home & Garden
Isometric exercise5.99×Sports
Winemaking3.07×Food & Beverages
Country Jam USA69.1×Music & Radio
Pro-Ject2.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ANTHEM audience
TraitClusterScore
TraditionCONSERVATISM2.15
LGBTQ+ IdentityOPEN1.92
PatriotismCONSERVATISM1.5
IndividualismJOY1.29
ExtroversionTHRILL1.23
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for ANTHEM
CountryShare
United States72.5%
Japan8.5%
Germany3.0%

See ANTHEM audiences in other countries

More Metal audiences in United States

Frequently asked questions

How many fans does ANTHEM have in United States?

ANTHEM has an estimated audience of 3,764,598 people in United States, concentrated in California and Virginia.

What is the gender split and age of ANTHEM fans?

41.6% of ANTHEM fans are female, 58.4% are male, with an average age of 33.1 years.

Which brands do ANTHEM fans like most?

ANTHEM fans show strongest brand affinity for Monmouth County, New Jersey (146.32×), Husson University (189.88×), and Israel (4.6×) over the country average.

Where do ANTHEM fans live in United States?

ANTHEM fans in United States are most concentrated in California (reach 582,837), Virginia (reach 310,227), and Ohio (reach 303,382). These three regions account for the largest share of the active audience.

What other brands do ANTHEM fans also like?

Beyond ANTHEM itself, the audience over-indexes on Husson University (189.88×), Israel (4.6×), University of Florida College of Medicine (79.53×), and Dog breed (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ANTHEM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.