Whitesnake Audience in United States

Whitesnake logo

Whitesnake has an estimated audience of 1,059,706 people in United States. 30.9% are female, 69.1% are male, average age 48.1. Top regions: California, Texas, Florida. Top brand affinities: Lizzy Borden, Cinderella (band), W.A.S.P., Scorpions (band), Zakk Wylde.

The average Whitesnake fan in United States is 48.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lizzy Borden, Cinderella (band), W.A.S.P., with strongest over-indexing on Lizzy Borden (65.79× the country average). Demographically, the Whitesnake audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Whitesnake fans

Demographic split for Whitesnake audience in United States
MetricValue
Female30.9%
Male69.1%
Average age48.1
Estimated audience size1,059,706

Audience persona

The typical Whitesnake fan in United States is more male, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Lizzy Borden.

Top regions in United States

Top regions ranked by reach for Whitesnake in United States
RegionReachAffinity
California100,9050.87×
Texas89,2230.98×
Florida73,1691.02×
New York50,5910.85×
Ohio37,6811.15×
Pennsylvania37,5931.05×
Illinois34,1220.97×
North Carolina32,0631.01×
Georgia29,5130.9×
Michigan29,3731.06×
Tennessee25,0941.18×
Virginia22,9400.89×
Washington21,8361.03×
Indiana21,1031.09×
New Jersey20,6890.77×
Arizona19,7320.91×
Missouri18,1131.06×
Louisiana17,9431.31×
Massachusetts17,7830.85×
Wisconsin16,9231.06×
Kentucky16,6681.25×
Colorado16,0040.96×
South Carolina15,4300.97×
Minnesota15,3231.01×
Oklahoma15,0201.28×
Alabama14,5920.99×
Maryland13,2080.72×
Oregon13,1821.09×
Nevada10,8681.06×
Arkansas10,8121.24×
Iowa9,7001.11×
Connecticut9,4890.89×
Utah9,1300.96×
Mississippi9,0241.03×
Kansas8,8801.06×
West Virginia6,1801.25×
New Mexico5,7391.08×
Idaho5,5421.04×
Nebraska5,5291.04×
New Hampshire4,4281.06×
Maine4,2021.11×
Montana3,2731.11×
Hawaii3,1080.68×
Rhode Island3,0880.92×
South Dakota2,4100.98×
Delaware2,3080.79×
North Dakota2,1090.97×
Alaska2,0860.92×
Washington, District of Columbia1,6670.52×
Wyoming1,6421.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whitesnake audience
BrandAffinityCategory
Lizzy Borden65.79×Music & Radio
Cinderella (band)44.73×Music & Radio
W.A.S.P.47.14×Music & Radio
Scorpions (band)37.02×Music & Radio
Zakk Wylde58.19×Music & Radio
Eddie Van Halen43.3×Music & Radio
Zebra24.35×Music & Radio
Twisted Sister64.85×Music & Radio
KISS24.09×Music & Radio
Ace Frehley22.14×Music & Radio
Skid Row (American band)44.66×Music & Radio
Ozzy Osbourne17.07×Music & Radio
FireHouse (band)42.49×Music & Radio
Alice Cooper (band)31.62×Music & Radio
ANTHEM26.55×Music & Radio
Analog synthesizer65.02×Music & Radio
Mötley Crüe30.3×Music & Radio
Digital synthesizer75.82×Technology & Electronics
Slash (musician)31.32×Music & Radio
Def Leppard30.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whitesnake audience
TraitClusterScore
PatriotismCONSERVATISM1.73
TraditionCONSERVATISM1.23
Community OrientationOPEN1.19
SpiritualityBALANCE1.14
Risk AppetiteTHRILL1.1
IndividualismJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Whitesnake
CountryShare
United States27.5%
United Kingdom8.0%
Brazil6.9%

See Whitesnake audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Whitesnake have in United States?

Whitesnake has an estimated audience of 1,059,706 people in United States, concentrated in California and Texas.

What is the gender split and age of Whitesnake fans?

30.9% of Whitesnake fans are female, 69.1% are male, with an average age of 48.1 years.

Which brands do Whitesnake fans like most?

Whitesnake fans show strongest brand affinity for Lizzy Borden (65.79×), Cinderella (band) (44.73×), and W.A.S.P. (47.14×) over the country average.

Where do Whitesnake fans live in United States?

Whitesnake fans in United States are most concentrated in California (reach 100,905), Texas (reach 89,223), and Florida (reach 73,169). These three regions account for the largest share of the active audience.

What other brands do Whitesnake fans also like?

Beyond Whitesnake itself, the audience over-indexes on Cinderella (band) (44.73×), W.A.S.P. (47.14×), Scorpions (band) (37.02×), and Zakk Wylde (58.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whitesnake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.