Rascasse Audience Intelligence

Whitesnake Audience in United States

A data profile of the people who buy, follow and care about Whitesnake in United States — modelled from more than twelve digital signal sources. Whitesnake has an estimated audience of 1,085,756 people in United States.

#288among Band in United States#4925among Person in United States#2865in Music & Radio

The average Whitesnake fan in United States is 48.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lizzy Borden, W.A.S.P., Cinderella (band), with strongest over-indexing on Lizzy Borden (65.79× the country average).

Demographically, the Whitesnake audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whitesnake fan in United States is more male, around 48.1 years old, with strong Extroversion tendencies and a notable affinity for Lizzy Borden.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whitesnake profile in United States.

Audience size
1.1M
in United States
Gender
30.9%♀
69.1% male
Age
48.1
average years
Country rank
#22394
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whitesnake fans

30.9% are female, 69.1% are male, average age 48.1.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Whitesnake audience in United States
MetricValue
Female30.9%
Male69.1%
Average age48.1
Estimated audience size1,085,756
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Whitesnake audience in United States
Age bracketShare%
16-196%
20-297%
30-3913%
40-4936%
50+38%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Whitesnake audience comes from United States.

Worldwide audience distribution share by country for Whitesnake
CountryShare
United States27.6%
United Kingdom8.1%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whitesnake audience in United States is strongest.

Fig. 05

Top regions by affinity

Whitesnake fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~6K1.26×
02Arkansas~10K1.24×
03Louisiana~20K1.21×
04Kentucky~20K1.21×
05Oklahoma~10K1.21×
06Tennessee~20K1.14×
07New Mexico~6K1.11×
08Mississippi~10K1.10×
09Iowa~10K1.10×
10Idaho~6K1.10×
11Maine~4K1.10×
12Montana~3K1.10×
13Indiana~20K1.09×
14Ohio~40K1.08×
15Oregon~10K1.06×
16Nevada~10K1.06×
17Kansas~9K1.06×
18Nebraska~6K1.06×
19Missouri~20K1.05×
20Alabama~20K1.04×
21Wisconsin~20K1.03×
22New Hampshire~4K1.03×
23South Dakota~3K1.03×
24Pennsylvania~40K1.02×
25Alaska~2K1.02×
26Texas~90K1.01×
27Michigan~30K1.01×
28Florida~70K0.99×
29North Carolina~30K0.99×
30North Dakota~2K0.99×
31Washington~20K0.97×
32South Carolina~20K0.97×
33Utah~9K0.97×
34Minnesota~10K0.96×
35Vermont~2K0.95×
36Arizona~20K0.94×
37Georgia~30K0.92×
38Colorado~20K0.92×
39Connecticut~10K0.92×
40Rhode Island~3K0.92×
41Illinois~30K0.91×
42Virginia~20K0.87×
43Delaware~3K0.87×
44California~100K0.84×
45Massachusetts~20K0.83×
46New York~50K0.80×
47Hawaii~4K0.79×
48New Jersey~20K0.76×
49Maryland~10K0.75×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Whitesnake, United States
0.62×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whitesnake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whitesnake audience
#·InterestCategoryAffinity×
01Digital synthesizerTechnology & Electronics75.82×
02Lizzy BordenMusic & Radio65.79×
03Analog synthesizerMusic & Radio65.02×
04Twisted SisterMusic & Radio64.85×
05Zakk WyldeMusic & Radio58.19×
06W.A.S.P.Music & Radio47.14×
07Cinderella (band)Music & Radio44.73×
08Skid Row (American band)Music & Radio44.66×
09Eddie Van HalenMusic & Radio43.30×
10FireHouse (band)Music & Radio42.49×
11Scorpions (band)Music & Radio37.02×
12Alice Cooper (band)Music & Radio31.62×
13Slash (musician)Music & Radio31.32×
14Mötley CrüeMusic & Radio30.30×
15ANTHEMMusic & Radio26.55×
16ZebraMusic & Radio24.35×
17KISSMusic & Radio24.09×
18Ace FrehleyMusic & Radio22.14×
19John MayerMusic & Radio20.84×
20Ozzy OsbourneMusic & Radio17.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whitesnake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whitesnake audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.19×
MindfulnessBALANCE1.56×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whitesnake audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Healthy LifestyleBALANCE0.75×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whitesnake have in United States?

Whitesnake has an estimated audience of 1,085,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Whitesnake fans?

30.9% of Whitesnake fans are female, 69.1% are male, with an average age of 48.1 years.

03

Which brands do Whitesnake fans like most?

Whitesnake fans show strongest brand affinity for Lizzy Borden (65.79×), W.A.S.P. (47.14×), and Cinderella (band) (44.73×) over the country average.

04

Where do Whitesnake fans live in United States?

Whitesnake fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Whitesnake fans also like?

Beyond Whitesnake itself, the audience over-indexes on W.A.S.P. (47.14×), Cinderella (band) (44.73×), Scorpions (band) (37.02×), and Zakk Wylde (58.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Whitesnake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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