KISS Audience in United States
KISS has an estimated audience of 6,248,808 people in United States. 31.9% are female, 68.1% are male, average age 46.6. Top brand affinities: Kurt Cobain, Autism Awareness, Diabetes mellitus awareness, Mick Jagger, Microblogging.
Top brand affinities include Kurt Cobain, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Kurt Cobain (34.32× the country average). Demographically, the KISS audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of KISS fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 46.6 |
| Estimated audience size | 6,248,808 |
Audience persona
The typical KISS fan in United States is more male, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Kurt Cobain.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kurt Cobain | 34.32× | Music & Radio |
| Autism Awareness | 17.64× | Health |
| Diabetes mellitus awareness | 11.61× | Health |
| Mick Jagger | 27.82× | Music & Radio |
| Microblogging | 11.8× | Technology & Electronics |
| Singer-songwriter | 5.26× | Music & Radio |
| Dennis Quaid | 15.92× | Movies & TV |
| Van Halen | 25.23× | Music & Radio |
| Alice Cooper (band) | 20.64× | Music & Radio |
| Linda Ronstadt | 20.58× | Music & Radio |
| Robert Plant | 19.95× | Music & Radio |
| Roger Daltrey | 37.99× | Movies & TV |
| Income tax | 12.28× | Business & Career |
| Scorpions (band) | 15.91× | Music & Radio |
| Mary Elizabeth Winstead | 17.63× | Movies & TV |
| Ronnie Wood | 46.33× | Music & Radio |
| Ozzy Osbourne | 8.15× | Music & Radio |
| Axl Rose | 15.64× | Music & Radio |
| Whitesnake | 23.98× | Music & Radio |
| John Lennon | 9.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.64 |
| Pet Ownership | JOY | 1.61 |
| Luxury Orientation | PREMIUM | 1.48 |
| Tradition | CONSERVATISM | 1.31 |
| Quality Awareness | PREMIUM | 1.3 |
| Need for Security | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| India | 14.8% |
| Germany | 7.0% |
See KISS audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for KISS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.