Rascasse Audience Intelligence

KISS Audience in United States

A data profile of the people who buy, follow and care about KISS in United States — modelled from more than twelve digital signal sources. KISS has an estimated audience of 6,291,614 people in United States.

#15among Rock in United States#481among Person in United States#452in Music & Radio

The average KISS fan in United States is 45.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kurt Cobain, Mary Elizabeth Winstead, Mick Jagger, with strongest over-indexing on Kurt Cobain (41.66× the country average).

Demographically, the KISS audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KISS fan in United States is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Kurt Cobain.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KISS profile in United States.

Audience size
6.3M
in United States
Gender
32.7%♀
67.3% male
Age
45.8
average years
Country rank
#5509
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KISS fans

32.7% are female, 67.3% are male, average age 45.8.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for KISS audience in United States
MetricValue
Female32.7%
Male67.3%
Average age45.8
Estimated audience size6,291,614
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the KISS audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3913%
40-4931%
50+34%
Fig. 04

Worldwide distribution

23.6%

of the worldwide KISS audience comes from United States.

Worldwide audience distribution share by country for KISS
CountryShare
United States23.6%
India12.7%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KISS audience in United States is strongest.

Fig. 05

Top regions by affinity

KISS fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K1.46×
02Louisiana~90K1.19×
03Kentucky~90K1.19×
04Arkansas~60K1.18×
05Indiana~100K1.17×
06Oklahoma~80K1.17×
07New Mexico~40K1.17×
08Alabama~100K1.12×
09Georgia~200K1.11×
10Nebraska~30K1.11×
11Mississippi~60K1.10×
12West Virginia~30K1.09×
13Tennessee~100K1.07×
14South Dakota~20K1.07×
15Ohio~200K1.06×
16North Carolina~200K1.06×
17Missouri~100K1.06×
18Utah~60K1.06×
19Arizona~100K1.02×
20Kansas~50K1.02×
21Alaska~10K1.02×
22Pennsylvania~200K1.01×
23Michigan~200K1.01×
24South Carolina~90K1.01×
25Minnesota~90K1.01×
26California~700K1.00×
27Virginia~200K1.00×
28New Jersey~200K0.99×
29North Dakota~10K0.98×
30New York~300K0.97×
31Hawaii~30K0.97×
32Florida~400K0.96×
33Illinois~200K0.96×
34Iowa~50K0.96×
35Nevada~60K0.95×
36Idaho~30K0.95×
37Maryland~100K0.94×
38Connecticut~60K0.93×
39Washington~100K0.90×
40Massachusetts~100K0.89×
41Wisconsin~80K0.89×
42Colorado~90K0.88×
43Oregon~60K0.88×
44Montana~20K0.88×
45Delaware~10K0.87×
46Rhode Island~20K0.86×
47New Hampshire~20K0.82×
48Maine~20K0.81×
49Vermont~8K0.79×
50Washington, District of Columbia~10K0.61×
Fig. 06

Affinity by region

Affinity by region — KISS, United States
0.61×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KISS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KISS audience
#·InterestCategoryAffinity×
01Mary Elizabeth WinsteadMovies & TV54.92×
02Ronnie WoodMusic & Radio53.80×
03QueensrÿcheMusic & Radio43.60×
04Kurt CobainMusic & Radio41.66×
05Mick JaggerMusic & Radio32.27×
06Christine McVieMusic & Radio32.23×
07Roger DaltreyMovies & TV31.60×
08Paul StanleyMusic & Radio27.18×
09Judas PriestMusic & Radio25.85×
10WhitesnakeMusic & Radio24.09×
11Van HalenMusic & Radio21.76×
12Scorpions (band)Music & Radio21.36×
13Keith RichardsMusic & Radio21.02×
14Robert PlantMusic & Radio20.62×
15Linda RonstadtMusic & Radio20.59×
16Gene SimmonsMusic & Radio19.11×
17Alice Cooper (band)Music & Radio18.87×
18Dennis QuaidMovies & TV18.30×
19Janis JoplinMusic & Radio15.88×
20Ozzy OsbourneMusic & Radio8.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KISS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KISS audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Convenience OrientationPREMIUM1.65×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KISS audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Healthy LifestyleBALANCE0.67×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KISS have in United States?

KISS has an estimated audience of 6,291,614 people in United States, concentrated in Texas and California.

02

What is the gender split and age of KISS fans?

32.7% of KISS fans are female, 67.3% are male, with an average age of 45.8 years.

03

Which brands do KISS fans like most?

KISS fans show strongest brand affinity for Kurt Cobain (41.66×), Mary Elizabeth Winstead (54.92×), and Mick Jagger (32.27×) over the country average.

04

Where do KISS fans live in United States?

KISS fans in United States are most concentrated in Texas (reach ~800K), California (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do KISS fans also like?

Beyond KISS itself, the audience over-indexes on Mary Elizabeth Winstead (54.92×), Mick Jagger (32.27×), Scorpions (band) (21.36×), and Dennis Quaid (18.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for KISS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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