KISS Audience in United States

KISS logo

KISS has an estimated audience of 6,248,808 people in United States. 31.9% are female, 68.1% are male, average age 46.6. Top brand affinities: Lulu 黃路梓茵, JibJab, Minnesota, Israel, Palestine Polytechnic University.

Top brand affinities include Lulu 黃路梓茵, JibJab, Minnesota, with strongest over-indexing on Lulu 黃路梓茵 (17.79× the country average). Demographically, the KISS audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of KISS fans

Demographic split for KISS audience in United States
MetricValue
Female31.9%
Male68.1%
Average age46.6
Estimated audience size6,248,808

Audience persona

The typical KISS fan in United States is more male, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KISS audience
BrandAffinityCategory
Lulu 黃路梓茵17.79×Movies & TV
JibJab13.78×Internet & Social Media
Minnesota3.4×Travel & Leisure
IsraelTravel & Leisure
Palestine Polytechnic University34.32×Business & Career
Dog breed1.94×Pets & Animals
Glue logic15.16×Technology & Electronics
Winemaking6.71×Food & Beverages
Alaska2.11×Travel & Leisure
Urban Outfitters2.08×Shopping
Salman Khan8.66×Movies & TV
Nebraska2.64×Travel & Leisure
Columbia, Missouri9.67×Travel & Leisure
Claremore, Oklahoma19.95×Travel & Leisure
Home Delivery2.9×Food & Beverages
Home staging4.33×Home & Garden
University of Florida College of Medicine29.85×Business & Career
Moquegua9.22×Travel & Leisure
Sinaloa2.68×Travel & Leisure
Jingoism1.58×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KISS audience
TraitClusterScore
PatriotismCONSERVATISM1.64
Pet OwnershipJOY1.61
Luxury OrientationPREMIUM1.48
TraditionCONSERVATISM1.31
Quality AwarenessPREMIUM1.3
Need for SecurityCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for KISS
CountryShare
United States23.9%
India14.8%
Germany7.0%

See KISS audiences in other countries

More Rock audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for KISS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.