KISS Audience in Germany
KISS has an estimated audience of 1,825,349 people in Germany. 38.2% are female, 61.8% are male, average age 43.1. Top brand affinities: Cobie Smulders, Revenge (TV series), Toni Collette, Adblock Plus, Naomi Scott.
Top brand affinities include Cobie Smulders, Revenge (TV series), Toni Collette, with strongest over-indexing on Cobie Smulders (184.54× the country average). Demographically, the KISS audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of KISS fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 43.1 |
| Estimated audience size | 1,825,349 |
Audience persona
The typical KISS fan in Germany is more male, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Cobie Smulders.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cobie Smulders | 184.54× | Movies & TV |
| Revenge (TV series) | 138.28× | Movies & TV |
| Toni Collette | 99.36× | Movies & TV |
| Adblock Plus | 246.61× | Technology & Electronics |
| Naomi Scott | 146.06× | Movies & TV |
| Debra Messing | 177.93× | Movies & TV |
| Melissa Joan Hart | 129.31× | Movies & TV |
| Renée Zellweger | 78.95× | Movies & TV |
| James Hunt | 82.67× | Sports |
| Rod Stewart | 31.17× | Music & Radio |
| Scorpions (band) | 24.03× | Music & Radio |
| Whale watching | 120.28× | Travel & Leisure |
| Jon Voight | 61.17× | Movies & TV |
| Eddie Van Halen | 64.52× | Music & Radio |
| Suzi Quatro | 26.47× | Music & Radio |
| Teresa Palmer | 56.1× | Movies & TV |
| Alice Cooper (band) | 31.03× | Music & Radio |
| Jeff Beck | 59.06× | Music & Radio |
| Paul Stanley | 65.5× | Music & Radio |
| Dremel | 45.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.48 |
| Urban Lifestyle | OPEN | 1.22 |
| Community Orientation | OPEN | 1.21 |
| Convenience Orientation | PREMIUM | 1.15 |
| Extroversion | THRILL | 1.14 |
| Pet Ownership | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| India | 14.8% |
| Germany | 7.0% |
See KISS audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Herbert Grönemeyer (2,681,986)
- Tom Kaulitz (2,246,941)
How to read this data
Audience size is the estimated number of people in Germany who actively search for KISS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.