Rascasse Audience Intelligence

KISS Audience in Germany

A data profile of the people who buy, follow and care about KISS in Germany — modelled from more than twelve digital signal sources. KISS has an estimated audience of 1,823,530 people in Germany.

#12among Rock in Germany#347among Person in Germany#314in Music & Radio

The average KISS fan in Germany is 39.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Cobie Smulders, Naomi Scott, Revenge (TV series), with strongest over-indexing on Cobie Smulders (180.45× the country average).

Demographically, the KISS audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KISS fan in Germany is more male, around 39.8 years old, with strong Tradition tendencies and a notable affinity for Cobie Smulders.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KISS profile in Germany.

Audience size
1.8M
in Germany
Gender
27.8%♀
72.2% male
Age
39.8
average years
Country rank
#3694
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KISS fans

27.8% are female, 72.2% are male, average age 39.8.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for KISS audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age39.8
Estimated audience size1,823,530
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the KISS audience in Germany
Age bracketShare%
16-1924%
20-2914%
30-3916%
40-4925%
50+22%
Fig. 04

Worldwide distribution

6.8%

of the worldwide KISS audience comes from Germany.

Worldwide audience distribution share by country for KISS
CountryShare
United States23.6%
India12.7%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KISS audience in Germany is strongest.

Fig. 05

Top regions by affinity

KISS fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~800K2.74×
02Rheinland-Pfalz~100K1.08×
03Hessen~100K1.07×
04Sachsen~90K0.96×
05Saarland~20K0.94×
06Baden-Württemberg~200K0.93×
07Nordrhein-Westfalen~400K0.89×
08Thüringen~40K0.87×
09Berlin~70K0.86×
10Niedersachsen~100K0.85×
11Schleswig-Holstein~50K0.84×
12Hamburg~30K0.84×
13Brandenburg~50K0.83×
14Bremen~10K0.83×
15Sachsen-Anhalt~40K0.81×
16Mecklenburg-Vorpommern~30K0.77×
Fig. 06

Affinity by region

Affinity by region — KISS, Germany
0.77×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KISS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KISS audience
#·InterestCategoryAffinity×
01Naomi ScottMovies & TV228.79×
02Adblock PlusTechnology & Electronics218.51×
03The ChiveNews201.70×
04Cobie SmuldersMovies & TV180.45×
05Paul StanleyMusic & Radio176.09×
06Whale watchingTravel & Leisure159.86×
07Melissa Joan HartMovies & TV159.54×
08Katharine McPheeMovies & TV159.28×
09Jon VoightMovies & TV150.38×
10Revenge (TV series)Movies & TV149.55×
11Debra MessingMovies & TV141.14×
12Teresa PalmerMovies & TV140.02×
13Stacey DashFashion & Accessoires126.41×
14Toni ColletteMovies & TV100.33×
15Jeff BeckMusic & Radio81.97×
16Gene SimmonsMusic & Radio78.51×
17Renée ZellwegerMovies & TV51.35×
18DremelHome & Garden49.84×
19Rod StewartMusic & Radio31.72×
20Scorpions (band)Music & Radio29.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KISS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KISS audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.07×
ExtroversionTHRILL1.50×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KISS audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Design AffinityPREMIUM0.78×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KISS have in Germany?

KISS has an estimated audience of 1,823,530 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of KISS fans?

27.8% of KISS fans are female, 72.2% are male, with an average age of 39.8 years.

03

Which brands do KISS fans like most?

KISS fans show strongest brand affinity for Cobie Smulders (180.45×), Naomi Scott (228.79×), and Revenge (TV series) (149.55×) over the country average.

04

Where do KISS fans live in Germany?

KISS fans in Germany are most concentrated in Bayern (reach ~800K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do KISS fans also like?

Beyond KISS itself, the audience over-indexes on Naomi Scott (228.79×), Revenge (TV series) (149.55×), Toni Collette (100.33×), and Jon Voight (150.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See KISS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for KISS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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