KISS Audience in Germany
KISS has an estimated audience of 1,825,349 people in Germany. 38.2% are female, 61.8% are male, average age 43.1. Top brand affinities: KLIX (AM), Oral, Kazakhstan, Israel, Hormones: The Series, Jaws.
Top brand affinities include KLIX (AM), Oral, Kazakhstan, Israel, with strongest over-indexing on KLIX (AM) (16.39× the country average). Demographically, the KISS audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of KISS fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 43.1 |
| Estimated audience size | 1,825,349 |
Audience persona
The typical KISS fan in Germany is more male, around 43.1 years old, with strong Tradition tendencies and a notable affinity for KLIX (AM).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 16.39× | Music & Radio |
| Oral, Kazakhstan | 44.76× | Travel & Leisure |
| Israel | 10.86× | Travel & Leisure |
| Hormones: The Series | 36× | Movies & TV |
| Jaws | 26.67× | Movies & TV |
| Neon Genesis Evangelion (manga) | 20× | Literature |
| Gran Torino | 14.6× | Movies & TV |
| Dog breed | 2.65× | Pets & Animals |
| Circular economy | 13.95× | Business & Career |
| Goosebumps (film) | 15.11× | Movies & TV |
| Preacher (comics) | 10.7× | Literature |
| Whataburger | 8.59× | Food & Beverages |
| Katinka Hosszú | 61.17× | Sports |
| Pediatric Hematology and Oncology | 11.58× | Health |
| La rosa de Guadalupe | 20× | Movies & TV |
| Hudson, New York | 7.23× | Travel & Leisure |
| Hobby Lobby | 8.26× | Home & Garden |
| Palestine Polytechnic University | 13.74× | Business & Career |
| Hirtshals | 11.22× | Travel & Leisure |
| Helina | 120.28× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.48 |
| Urban Lifestyle | OPEN | 1.22 |
| Community Orientation | OPEN | 1.21 |
| Convenience Orientation | PREMIUM | 1.15 |
| Extroversion | THRILL | 1.14 |
| Pet Ownership | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| India | 14.8% |
| Germany | 7.0% |
See KISS audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
How to read this data
Audience size is the estimated number of people in Germany who actively search for KISS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.