Tom Kaulitz Audience in Germany
Tom Kaulitz has an estimated audience of 2,246,940 people in Germany. 76.0% are female, 24.0% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Progressive rock, Stradivarius, Faenza.
The average Tom Kaulitz fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Progressive rock, with strongest over-indexing on Home Office (2.77× the country average). Demographically, the Tom Kaulitz audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Tom Kaulitz fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 37.3 |
| Estimated audience size | 2,246,940 |
Audience persona
The typical Tom Kaulitz fan in Germany is more female, around 37.3 years old, with strong Creativity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 516,043 | 1.05× |
| Bayern | 361,383 | 1× |
| Baden-Württemberg | 291,122 | 0.95× |
| Niedersachsen | 224,018 | 1.03× |
| Hessen | 158,316 | 0.92× |
| Sachsen | 124,578 | 1.13× |
| Rheinland-Pfalz | 107,358 | 0.95× |
| Berlin | 105,932 | 1.05× |
| Schleswig-Holstein | 81,158 | 1.01× |
| Brandenburg | 73,307 | 1.05× |
| Sachsen-Anhalt | 66,004 | 1.13× |
| Thüringen | 57,936 | 1.01× |
| Hamburg | 53,663 | 1.06× |
| Mecklenburg-Vorpommern | 43,661 | 1.02× |
| Saarland | 22,511 | 0.82× |
| Bremen | 15,695 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.77× | Business & Career |
| Rossmann | 1.82× | Shopping |
| Progressive rock | 1.84× | Music & Radio |
| Stradivarius | 1.87× | Shopping |
| Faenza | 18.05× | Travel & Leisure |
| Time (magazine) | 2.03× | News |
| Glencore | 10.31× | Business & Career |
| Škoda Kodiaq | 1.83× | Cars & Mobility |
| Israel | 1.61× | Travel & Leisure |
| Horb am Neckar | 6.15× | Travel & Leisure |
| Home Delivery | 1.96× | Food & Beverages |
| KLIX (AM) | 1.57× | Music & Radio |
| Fantasy Earth: Zero | 3.86× | Games |
| Mohamed Salah | 2.09× | Sports |
| Bank account | 1.64× | Business & Career |
| Hatten | 2.86× | Travel & Leisure |
| Goop | 4.04× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 2.47× | Music & Radio |
| Japanese domestic market | 2.34× | Politics & Society |
| Volvo V60 | 2.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
| Healthy Lifestyle | BALANCE | 1 |
| Community Orientation | OPEN | 1 |
| DIY Mentality | THRILL | 1 |
| Pet Ownership | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.1% |
| United States | 18.2% |
| Brazil | 10.0% |
See Tom Kaulitz audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Ozzy Osbourne (2,210,174)
- Bill Kaulitz (2,118,759)
Frequently asked questions
How many fans does Tom Kaulitz have in Germany?
Tom Kaulitz has an estimated audience of 2,246,940 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tom Kaulitz fans?
76.0% of Tom Kaulitz fans are female, 24.0% are male, with an average age of 37.3 years.
Which brands do Tom Kaulitz fans like most?
Tom Kaulitz fans show strongest brand affinity for Home Office (2.77×), Rossmann (1.82×), and Progressive rock (1.84×) over the country average.
Where do Tom Kaulitz fans live in Germany?
Tom Kaulitz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 516,043), Bayern (reach 361,383), and Baden-Württemberg (reach 291,122). These three regions account for the largest share of the active audience.
What other brands do Tom Kaulitz fans also like?
Beyond Tom Kaulitz itself, the audience over-indexes on Rossmann (1.82×), Progressive rock (1.84×), Stradivarius (1.87×), and Faenza (18.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tom Kaulitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.