Rascasse Audience Intelligence

Tom Kaulitz Audience in Germany

A data profile of the people who buy, follow and care about Tom Kaulitz in Germany — modelled from more than twelve digital signal sources. Tom Kaulitz has an estimated audience of 2,357,408 people in Germany.

#5among Rock in Germany#194among Person in Germany#220in Music & Radio

The average Tom Kaulitz fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tokio Hotel, Kelly Osbourne, Anna-Maria Zimmermann, with strongest over-indexing on Tokio Hotel (25.03× the country average).

Demographically, the Tom Kaulitz audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tom Kaulitz fan in Germany is more female, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Tokio Hotel.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Kaulitz profile in Germany.

Audience size
2.4M
in Germany
Gender
71.7%♀
28.3% male
Age
37.0
average years
Country rank
#2816
Person in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Kaulitz fans

71.7% are female, 28.3% are male, average age 37.0.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Tom Kaulitz audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age37.0
Estimated audience size2,357,408
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Tom Kaulitz audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Tom Kaulitz audience comes from Germany.

Worldwide audience distribution share by country for Tom Kaulitz
CountryShare
Germany19.6%
United States17.8%
Brazil10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Kaulitz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tom Kaulitz fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.19×
02Sachsen~100K1.13×
03Brandenburg~80K1.07×
04Thüringen~60K1.06×
05Mecklenburg-Vorpommern~50K1.06×
06Niedersachsen~200K1.02×
07Hamburg~50K1.02×
08Nordrhein-Westfalen~500K1.01×
09Berlin~100K1.01×
10Schleswig-Holstein~80K1.00×
11Bayern~400K0.98×
12Rheinland-Pfalz~100K0.94×
13Baden-Württemberg~300K0.92×
14Hessen~200K0.90×
15Saarland~20K0.87×
16Bremen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Tom Kaulitz, Germany
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Kaulitz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Kaulitz audience
#·InterestCategoryAffinity×
01Studio BrusselMusic & Radio38.21×
02Tokio HotelMusic & Radio25.03×
03Pitbull (rapper)Music & Radio13.57×
04Ronan KeatingMusic & Radio10.83×
05NellyMusic & Radio9.86×
06Kelly OsbourneMusic & Radio9.49×
07Anna-Maria ZimmermannMusic & Radio9.46×
08Jon BernthalMovies & TV8.59×
09DJ BoBoMusic & Radio7.30×
10Ross AntonyMovies & TV6.09×
11No AngelsMusic & Radio5.86×
12Scooby-DooMovies & TV5.27×
13Heidi KlumFashion & Accessoires5.19×
14Alles was zähltMovies & TV4.51×
15Let's Dance (German TV series)Movies & TV3.08×
16Gute Zeiten, schlechte ZeitenMovies & TV2.55×
17NatureHome & Garden2.43×
18VacationsTravel & Leisure2.21×
19FamilyKids & Family2.07×
20TagesschauMovies & TV1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Kaulitz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Kaulitz audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.28×
CreativityOPEN1.19×
Community OrientationOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Kaulitz audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Sports ActivityPOWER0.84×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Kaulitz have in Germany?

Tom Kaulitz has an estimated audience of 2,357,408 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tom Kaulitz fans?

71.7% of Tom Kaulitz fans are female, 28.3% are male, with an average age of 37.0 years.

03

Which brands do Tom Kaulitz fans like most?

Tom Kaulitz fans show strongest brand affinity for Tokio Hotel (25.03×), Kelly Osbourne (9.49×), and Anna-Maria Zimmermann (9.46×) over the country average.

04

Where do Tom Kaulitz fans live in Germany?

Tom Kaulitz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Kaulitz fans also like?

Beyond Tom Kaulitz itself, the audience over-indexes on Kelly Osbourne (9.49×), Anna-Maria Zimmermann (9.46×), Heidi Klum (5.19×), and Nature (2.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Tom Kaulitz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tom Kaulitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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