Tokio Hotel Audience in Germany
Tokio Hotel has an estimated audience of 1,743,367 people in Germany. 63.7% are female, 36.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tom Kaulitz, Johnny Galecki, Pretzel, Kaulitz Hills, Moony.
The average Tokio Hotel fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tom Kaulitz, Johnny Galecki, Pretzel, with strongest over-indexing on Tom Kaulitz (25.03× the country average). Demographically, the Tokio Hotel audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Tokio Hotel fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 39.8 |
| Estimated audience size | 1,743,367 |
Audience persona
The typical Tokio Hotel fan in Germany is more female, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Tom Kaulitz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 423,204 | 1.11× |
| Bayern | 292,462 | 1.04× |
| Baden-Württemberg | 235,702 | 0.99× |
| Niedersachsen | 180,284 | 1.06× |
| Hessen | 130,341 | 0.98× |
| Sachsen | 88,108 | 1.03× |
| Berlin | 87,680 | 1.12× |
| Rheinland-Pfalz | 82,684 | 0.95× |
| Schleswig-Holstein | 66,859 | 1.07× |
| Brandenburg | 52,427 | 0.97× |
| Sachsen-Anhalt | 48,977 | 1.08× |
| Hamburg | 43,677 | 1.11× |
| Thüringen | 42,982 | 0.97× |
| Mecklenburg-Vorpommern | 29,902 | 0.9× |
| Saarland | 16,345 | 0.76× |
| Bremen | 12,649 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tom Kaulitz | 25.03× | Music & Radio |
| Johnny Galecki | 42.56× | Movies & TV |
| Pretzel | 45.21× | Food & Beverages |
| Kaulitz Hills | 24.77× | Music & Radio |
| Moony | 55× | Music & Radio |
| hannah montana | 20.63× | Movies & TV |
| Kaulitz & Kaulitz | 47.56× | Movies & TV |
| Jennifer Lopez | 6.42× | Music & Radio |
| WALL-E | 11.73× | Movies & TV |
| Rose McGowan | 16.33× | Movies & TV |
| BorgWarner | 35.59× | Cars & Mobility |
| Angelina Jolie | 4.95× | Movies & TV |
| Ratatouille (film) | 7.21× | Movies & TV |
| Hyundai Ioniq | 12.16× | Cars & Mobility |
| High School Musical | 14.27× | Movies & TV |
| Google Maps | 1.63× | Internet & Social Media |
| Finding Nemo | 7.6× | Movies & TV |
| Checker Tobi | 3.64× | Movies & TV |
| Heidi Klum | 2.51× | Fashion & Accessoires |
| Prime Suspect (U.S. TV series) | 32.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.19 |
| Creativity | OPEN | 1.11 |
| Extroversion | THRILL | 1.11 |
| Price Sensitivity | PREMIUM | 1.1 |
| Luxury Orientation | PREMIUM | 1.05 |
| Pet Ownership | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.2% |
| United States | 8.4% |
| Brazil | 8.1% |
See Tokio Hotel audiences in other countries
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Frequently asked questions
How many fans does Tokio Hotel have in Germany?
Tokio Hotel has an estimated audience of 1,743,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tokio Hotel fans?
63.7% of Tokio Hotel fans are female, 36.3% are male, with an average age of 39.8 years.
Which brands do Tokio Hotel fans like most?
Tokio Hotel fans show strongest brand affinity for Tom Kaulitz (25.03×), Johnny Galecki (42.56×), and Pretzel (45.21×) over the country average.
Where do Tokio Hotel fans live in Germany?
Tokio Hotel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 423,204), Bayern (reach 292,462), and Baden-Württemberg (reach 235,702). These three regions account for the largest share of the active audience.
What other brands do Tokio Hotel fans also like?
Beyond Tokio Hotel itself, the audience over-indexes on Johnny Galecki (42.56×), Pretzel (45.21×), Kaulitz Hills (24.77×), and Moony (55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tokio Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.