Rascasse Audience Intelligence

Tokio Hotel Audience in Germany

A data profile of the people who buy, follow and care about Tokio Hotel in Germany — modelled from more than twelve digital signal sources. Tokio Hotel has an estimated audience of 1,664,699 people in Germany.

#18among Band in Germany#396among Person in Germany#356in Music & Radio

The average Tokio Hotel fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tom Kaulitz, Johnny Galecki, Pretzel, with strongest over-indexing on Tom Kaulitz (25.03× the country average).

Demographically, the Tokio Hotel audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tokio Hotel fan in Germany is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Tom Kaulitz.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tokio Hotel profile in Germany.

Audience size
1.7M
in Germany
Gender
63.7%♀
36.3% male
Age
39.8
average years
Country rank
#4033
Person in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tokio Hotel fans

63.7% are female, 36.3% are male, average age 39.8.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Tokio Hotel audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age39.8
Estimated audience size1,664,699
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Tokio Hotel audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3918%
40-4923%
50+21%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Tokio Hotel audience comes from Germany.

Worldwide audience distribution share by country for Tokio Hotel
CountryShare
Germany21.1%
United States10.2%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tokio Hotel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tokio Hotel fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.20×
02Sachsen~90K1.08×
03Brandenburg~60K1.07×
04Schleswig-Holstein~70K1.06×
05Thüringen~50K1.06×
06Berlin~80K1.05×
07Niedersachsen~200K1.04×
08Nordrhein-Westfalen~400K1.03×
09Hamburg~40K1.03×
10Bayern~300K1.00×
11Mecklenburg-Vorpommern~30K0.98×
12Baden-Württemberg~200K0.94×
13Hessen~100K0.94×
14Rheinland-Pfalz~80K0.92×
15Bremen~10K0.86×
16Saarland~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Tokio Hotel, Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tokio Hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tokio Hotel audience
#·InterestCategoryAffinity×
01MoonyMusic & Radio55.00×
02Kaulitz & KaulitzMovies & TV47.56×
03PretzelFood & Beverages45.21×
04Johnny GaleckiMovies & TV42.56×
05BorgWarnerCars & Mobility35.59×
06Tom KaulitzMusic & Radio25.03×
07Kaulitz HillsMusic & Radio24.77×
08hannah montanaMovies & TV20.63×
09Rose McGowanMovies & TV16.33×
10High School MusicalMovies & TV14.27×
11Hyundai IoniqCars & Mobility12.16×
12WALL-EMovies & TV11.73×
13Finding NemoMovies & TV7.60×
14Ratatouille (film)Movies & TV7.21×
15Jennifer LopezMusic & Radio6.42×
16Chloe (film)Movies & TV6.10×
17Olivia RodrigoMovies & TV5.38×
18Angelina JolieMovies & TV4.95×
19Checker TobiMovies & TV3.64×
20Google MapsInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tokio Hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tokio Hotel audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.24×
Sports ActivityPOWER1.10×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tokio Hotel audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.43×
IndividualismJOY0.53×
Quality AwarenessPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tokio Hotel have in Germany?

Tokio Hotel has an estimated audience of 1,664,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tokio Hotel fans?

63.7% of Tokio Hotel fans are female, 36.3% are male, with an average age of 39.8 years.

03

Which brands do Tokio Hotel fans like most?

Tokio Hotel fans show strongest brand affinity for Tom Kaulitz (25.03×), Johnny Galecki (42.56×), and Pretzel (45.21×) over the country average.

04

Where do Tokio Hotel fans live in Germany?

Tokio Hotel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tokio Hotel fans also like?

Beyond Tokio Hotel itself, the audience over-indexes on Johnny Galecki (42.56×), Pretzel (45.21×), Kaulitz Hills (24.77×), and Moony (55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See Tokio Hotel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tokio Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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