Rascasse Audience Intelligence

Tokio Hotel Audience in Germany

Tokio Hotel has an estimated audience of 2M people in Germany.

#11among Band in Germany
#353among people in Germany#275in Music & Radio

The average Tokio Hotel fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Tokio Hotel ranks #11 among the 4413 objects in Band in Germany — 2.4× the group median.

Women make up 63.7% of the fan base, 14.1 percentage points more than the group average.

Compared with the other 4412 objects in Band, Tokio Hotel fans stand out for their interest in Moony, Kaulitz & Kaulitz and Pretzel.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Moony, Kaulitz & Kaulitz, Pretzel, with strongest over-indexing on Moony (55× the country average).

Demographically, the Tokio Hotel audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.

The typical Tokio Hotel fan in Germany is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Moony.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2M
in Germany
Gender
63.7%♀
36.3% male
Age
40.5
average years
Country rank
#3467
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tokio Hotel fans

63.7% are female, 36.3% are male, average age 40.5.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Tokio Hotel audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age40.5
Estimated audience size2M
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Tokio Hotel audience in Germany
Age bracketShare%
16-2418%
25-3420%
35-4418%
45-5423%
55+21%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Tokio Hotel audience comes from Germany.

Worldwide audience distribution share by country for Tokio Hotel
CountryShare
Germany20.8%
United States10.5%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tokio Hotel fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~60K1.22×
02Sachsen~100K1.07×
03Schleswig-Holstein~80K1.06×
04Niedersachsen~200K1.05×
05Hamburg~50K1.05×
06Nordrhein-Westfalen~500K1.04×
07Berlin~90K1.04×
08Brandenburg~70K1.04×
09Thüringen~50K1.04×
10Bayern~300K0.99×
11Mecklenburg-Vorpommern~40K0.97×
12Baden-Württemberg~300K0.94×
13Hessen~100K0.94×
14Rheinland-Pfalz~90K0.93×
15Bremen~10K0.86×
16Saarland~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Tokio Hotel, Germany
0.82×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tokio Hotel audience vs. the country average
#·InterestCategoryAffinity×
01MoonyMusic & Radio55.00×
02Kaulitz & KaulitzMovies & TV47.56×
03PretzelFood & Beverages45.21×
04Johnny GaleckiMovies & TV42.56×
05BorgWarnerCars & Mobility35.59×
06Tom KaulitzMusic & Radio25.03×
07Kaulitz HillsMovies & TV24.77×
08hannah montanaMovies & TV20.63×
09Rose McGowanMovies & TV16.33×
10High School MusicalMovies & TV14.27×
11Hyundai IoniqCars & Mobility12.16×
12WALL-EMovies & TV11.73×
13Finding NemoMovies & TV7.60×
14Ratatouille (film)Movies & TV7.21×
15Jennifer LopezMusic & Radio6.42×
16Olivia RodrigoMovies & TV5.38×
17Angelina JolieMovies & TV4.95×
18Checker TobiMovies & TV3.64×
19Heidi KlumFashion & Accessoires2.51×
20McDonald'sFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tokio Hotel audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tokio Hotel audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.24×
Sports ActivityPOWER1.10×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tokio Hotel audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.43×
IndividualismJOY0.53×
Quality AwarenessPREMIUM0.55×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in Germany

See Tokio Hotel audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Tokio Hotel over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/tokio-hotel-16200” · Methodology