Kaulitz Hills Audience in Germany
Kaulitz Hills has an estimated audience of 963,080 people in Germany. 63.9% are female, 36.1% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Rossmann, Home Office, Stradivarius, Progressive rock, Faenza.
The average Kaulitz Hills fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.55× the country average). Demographically, the Kaulitz Hills audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of Kaulitz Hills fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 39.5 |
| Estimated audience size | 963,080 |
Audience persona
The typical Kaulitz Hills fan in Germany is more female, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 268,000 | 1.27× |
| Niedersachsen | 124,860 | 1.33× |
| Bayern | 115,707 | 0.75× |
| Baden-Württemberg | 87,767 | 0.67× |
| Hessen | 56,561 | 0.77× |
| Schleswig-Holstein | 53,855 | 1.56× |
| Berlin | 48,025 | 1.12× |
| Hamburg | 47,949 | 2.2× |
| Rheinland-Pfalz | 34,254 | 0.71× |
| Sachsen | 34,110 | 0.72× |
| Brandenburg | 28,572 | 0.96× |
| Sachsen-Anhalt | 21,262 | 0.85× |
| Thüringen | 15,904 | 0.65× |
| Mecklenburg-Vorpommern | 10,572 | 0.57× |
| Saarland | 10,227 | 0.86× |
| Bremen | 8,262 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.55× | Shopping |
| Home Office | 2.11× | Business & Career |
| Stradivarius | 1.83× | Shopping |
| Progressive rock | 1.67× | Music & Radio |
| Faenza | 16.52× | Travel & Leisure |
| Glencore | 10.24× | Business & Career |
| Škoda Kodiaq | 1.81× | Cars & Mobility |
| Israel | 1.65× | Travel & Leisure |
| Home Delivery | 1.92× | Food & Beverages |
| Fantasy Earth: Zero | 3.91× | Games |
| Hatten | 3.04× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.52× | Music & Radio |
| Bank account | 1.52× | Business & Career |
| Esra Erol | 2.66× | Movies & TV |
| Volvo V60 | 2.23× | Cars & Mobility |
| Liberace | 2.79× | Music & Radio |
| Hocus Pocus | 3.43× | Movies & TV |
| Horb am Neckar | 3.65× | Travel & Leisure |
| Mohamed Salah | 1.63× | Sports |
| Carrie (novel) | 2.44× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.13 |
| LGBTQ+ Identity | OPEN | 1.06 |
| Sustainability | BALANCE | 1.05 |
| Creativity | OPEN | 1.05 |
| Sports Activity | POWER | 1.05 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.1% |
| Austria | 4.9% |
| Switzerland | 4.6% |
See Kaulitz Hills audiences in other countries
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Frequently asked questions
How many fans does Kaulitz Hills have in Germany?
Kaulitz Hills has an estimated audience of 963,080 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Kaulitz Hills fans?
63.9% of Kaulitz Hills fans are female, 36.1% are male, with an average age of 39.5 years.
Which brands do Kaulitz Hills fans like most?
Kaulitz Hills fans show strongest brand affinity for Rossmann (1.55×), Home Office (2.11×), and Stradivarius (1.83×) over the country average.
Where do Kaulitz Hills fans live in Germany?
Kaulitz Hills fans in Germany are most concentrated in Nordrhein-Westfalen (reach 268,000), Niedersachsen (reach 124,860), and Bayern (reach 115,707). These three regions account for the largest share of the active audience.
What other brands do Kaulitz Hills fans also like?
Beyond Kaulitz Hills itself, the audience over-indexes on Home Office (2.11×), Stradivarius (1.83×), Progressive rock (1.67×), and Faenza (16.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kaulitz Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.