WDR 2 Kabarett Audience in Germany
WDR 2 Kabarett has an estimated audience of 2,537,770 people in Germany. 51.2% are female, 48.8% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Stradivarius, Unique Gifts, Loincloth, Israel, Birthday Gifts.
The average WDR 2 Kabarett fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Stradivarius, Unique Gifts, Loincloth, with strongest over-indexing on Stradivarius (1.89× the country average). Demographically, the WDR 2 Kabarett audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of WDR 2 Kabarett fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.4 |
| Estimated audience size | 2,537,770 |
Audience persona
The typical WDR 2 Kabarett fan in Germany is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 977,599 | 1.76× |
| Bayern | 289,170 | 0.71× |
| Niedersachsen | 241,240 | 0.98× |
| Baden-Württemberg | 237,176 | 0.68× |
| Hessen | 166,027 | 0.86× |
| Sachsen | 163,345 | 1.31× |
| Rheinland-Pfalz | 141,562 | 1.11× |
| Berlin | 105,650 | 0.93× |
| Brandenburg | 95,734 | 1.22× |
| Schleswig-Holstein | 89,614 | 0.98× |
| Thüringen | 85,377 | 1.32× |
| Sachsen-Anhalt | 65,226 | 0.99× |
| Mecklenburg-Vorpommern | 46,837 | 0.97× |
| Hamburg | 40,373 | 0.7× |
| Saarland | 21,561 | 0.69× |
| Bremen | 16,866 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.89× | Shopping |
| Unique Gifts | 1.51× | Shopping |
| Loincloth | 2.93× | Fashion & Accessoires |
| Israel | 1.93× | Travel & Leisure |
| Birthday Gifts | 1.62× | Kids & Family |
| KLIX (AM) | 1.73× | Music & Radio |
| Home Delivery | 1.51× | Food & Beverages |
| Carrie (novel) | 3.07× | Literature |
| Kyokushin | 5.34× | Sports |
| Emperor Entertainment Group | 2.01× | Business & Career |
| Esra Erol | 2.97× | Movies & TV |
| Hobby Lobby | 3.24× | Home & Garden |
| Oliver Kahn | 1.67× | Sports |
| Gran Torino | 2.22× | Movies & TV |
| Volvo V60 | 2.1× | Cars & Mobility |
| Keeper (password manager) | 1.85× | Technology & Electronics |
| Chalkidiki | 1.78× | Travel & Leisure |
| Solo climbing | 1.64× | Sports |
| Faun (band) | 1.85× | Music & Radio |
| Competitive dance | 2.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Tradition | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.14 |
| Pet Ownership | JOY | 1.13 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| Austria | 1.2% |
| Switzerland | 0.6% |
See WDR 2 Kabarett audiences in other countries
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Frequently asked questions
How many fans does WDR 2 Kabarett have in Germany?
WDR 2 Kabarett has an estimated audience of 2,537,770 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WDR 2 Kabarett fans?
51.2% of WDR 2 Kabarett fans are female, 48.8% are male, with an average age of 42.4 years.
Which brands do WDR 2 Kabarett fans like most?
WDR 2 Kabarett fans show strongest brand affinity for Stradivarius (1.89×), Unique Gifts (1.51×), and Loincloth (2.93×) over the country average.
Where do WDR 2 Kabarett fans live in Germany?
WDR 2 Kabarett fans in Germany are most concentrated in Nordrhein-Westfalen (reach 977,599), Bayern (reach 289,170), and Niedersachsen (reach 241,240). These three regions account for the largest share of the active audience.
What other brands do WDR 2 Kabarett fans also like?
Beyond WDR 2 Kabarett itself, the audience over-indexes on Unique Gifts (1.51×), Loincloth (2.93×), Israel (1.93×), and Birthday Gifts (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WDR 2 Kabarett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.