Tokio Hotel Audience in United States

Tokio Hotel logo

Tokio Hotel has an estimated audience of 628,002 people in United States. 51.9% are female, 48.1% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Tom Kaulitz, That's My Jam, Heidi Klum, Coparenting, Leni Klum.

The average Tokio Hotel fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tom Kaulitz, That's My Jam, Heidi Klum, with strongest over-indexing on Tom Kaulitz (723.66× the country average). Demographically, the Tokio Hotel audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Tokio Hotel fans

Demographic split for Tokio Hotel audience in United States
MetricValue
Female51.9%
Male48.1%
Average age41.2
Estimated audience size628,002

Audience persona

The typical Tokio Hotel fan in United States is balanced, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tom Kaulitz.

Top regions in United States

Top regions ranked by reach for Tokio Hotel in United States
RegionReachAffinity
California101,1011.46×
Texas76,6971.42×
Florida46,6081.1×
New York38,1851.09×
Illinois22,0251.05×
Pennsylvania20,7140.98×
Arizona18,8441.47×
North Carolina18,3260.97×
Ohio17,4960.9×
Georgia17,3730.9×
New Jersey15,4670.97×
Virginia14,5740.95×
Washington14,4651.15×
Michigan14,2550.87×
Indiana12,9471.13×
Tennessee12,4680.99×
Colorado11,3071.14×
Massachusetts11,2170.91×
Missouri9,7480.96×
Maryland9,4470.87×
Nevada8,9831.48×
Oregon8,7481.22×
Kentucky8,6991.1×
Minnesota8,6840.97×
Oklahoma8,4861.22×
South Carolina8,4690.9×
Wisconsin8,3010.88×
Alabama8,1610.93×
Louisiana6,7840.84×
Utah6,3551.13×
Connecticut6,0060.95×
Arkansas5,0920.98×
Kansas4,5810.93×
New Mexico4,3471.38×
Iowa4,2030.81×
Mississippi3,7600.73×
Idaho3,0210.96×
Nebraska2,9460.94×
Hawaii2,6981×
West Virginia2,6780.92×
New Hampshire1,8930.77×
Maine1,8630.83×
Rhode Island1,6340.82×
Washington, District of Columbia1,6120.85×
Montana1,5350.88×
Alaska1,4121.05×
South Dakota1,3460.93×
North Dakota1,2210.95×
Delaware1,1820.68×
Wyoming9230.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tokio Hotel audience
BrandAffinityCategory
Tom Kaulitz723.66×Music & Radio
That's My Jam695.6×Movies & TV
Heidi Klum57.27×Fashion & Accessoires
Coparenting126.13×Kids & Family
Leni Klum57.27×Fashion & Accessoires
Kaulitz & Kaulitz695.63×Movies & TV
Bruce Willis9.57×Movies & TV
Mission: Impossible (film series)12.84×Movies & TV
Robert Redford9.19×Movies & TV
Kaulitz Hills482.84×Music & Radio
Leighton Meester20×Movies & TV
Portia de Rossi30.78×Movies & TV
Demi Moore9.87×Movies & TV
Coraline (film)13.75×Movies & TV
Catherine O'Hara6.76×Movies & TV
Friends3.25×Movies & TV
Charlize Theron11.96×Movies & TV
Spirit Halloween5.66×Kids & Family
Harry Potter3.22×Movies & TV
Nicole Kidman8.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tokio Hotel audience
TraitClusterScore
Urban LifestyleOPEN1.53
LGBTQ+ IdentityOPEN1.5
TravellingTHRILL1.38
Price SensitivityPREMIUM1.31
Social Media UsageJOY1.29
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Tokio Hotel
CountryShare
Germany23.2%
United States8.4%
Brazil8.1%

See Tokio Hotel audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Tokio Hotel have in United States?

Tokio Hotel has an estimated audience of 628,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Tokio Hotel fans?

51.9% of Tokio Hotel fans are female, 48.1% are male, with an average age of 41.2 years.

Which brands do Tokio Hotel fans like most?

Tokio Hotel fans show strongest brand affinity for Tom Kaulitz (723.66×), That's My Jam (695.6×), and Heidi Klum (57.27×) over the country average.

Where do Tokio Hotel fans live in United States?

Tokio Hotel fans in United States are most concentrated in California (reach 101,101), Texas (reach 76,697), and Florida (reach 46,608). These three regions account for the largest share of the active audience.

What other brands do Tokio Hotel fans also like?

Beyond Tokio Hotel itself, the audience over-indexes on That's My Jam (695.6×), Heidi Klum (57.27×), Coparenting (126.13×), and Leni Klum (57.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tokio Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.