Dremel Audience in Germany
Dremel has an estimated audience of 340,649 people in Germany. 27.9% are female, 72.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KISS, Bauhaus, Briggs & Stratton, Photovoltaic system, DeepL.
The average Dremel fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KISS, Bauhaus, Briggs & Stratton, with strongest over-indexing on KISS (49.84× the country average). Demographically, the Dremel audience skews more male with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Dremel fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 38.1 |
| Estimated audience size | 340,649 |
Audience persona
The typical Dremel fan in Germany is more male, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for KISS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,562 | 1.09× |
| Bayern | 59,549 | 1.09× |
| Baden-Württemberg | 52,266 | 1.12× |
| Niedersachsen | 39,295 | 1.19× |
| Hessen | 26,105 | 1.01× |
| Sachsen | 18,273 | 1.09× |
| Rheinland-Pfalz | 16,955 | 0.99× |
| Berlin | 14,199 | 0.93× |
| Schleswig-Holstein | 12,671 | 1.04× |
| Brandenburg | 9,834 | 0.93× |
| Thüringen | 8,671 | 1× |
| Sachsen-Anhalt | 8,155 | 0.92× |
| Hamburg | 7,307 | 0.95× |
| Mecklenburg-Vorpommern | 6,046 | 0.93× |
| Saarland | 3,767 | 0.9× |
| Bremen | 2,365 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KISS | 49.84× | Music & Radio |
| Bauhaus | 13.41× | Shopping |
| Briggs & Stratton | 141.99× | Cars & Mobility |
| Photovoltaic system | 23.58× | Home & Garden |
| DeepL | 21.8× | Technology & Electronics |
| Drill bit | 30.74× | Home & Garden |
| Power tool | 17.01× | Home & Garden |
| Drill | 14.98× | Home & Garden |
| Solar cell | 18.24× | Home & Garden |
| DeWalt | 22.38× | Home & Garden |
| Multi-tool | 16.78× | Home & Garden |
| Ingersoll Rand | 179.1× | Business & Career |
| Ryobi | 43.84× | Cars & Mobility |
| FRITZ!Box | 8.06× | Technology & Electronics |
| Milwaukee | 21.98× | Travel & Leisure |
| Solar panel | 11.59× | Home & Garden |
| Pliers | 72.66× | Home & Garden |
| Solar power | 8.96× | Home & Garden |
| Solar thermal collector | 25.92× | Home & Garden |
| Central heating | 17.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.02 |
| Patriotism | CONSERVATISM | 1.71 |
| Need for Security | CONSERVATISM | 1.38 |
| Convenience Orientation | PREMIUM | 1.32 |
| Price Sensitivity | PREMIUM | 1.26 |
| Pet Ownership | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| France | 8.5% |
| Germany | 7.8% |
See Dremel audiences in other countries
More Tools audiences in Germany
Frequently asked questions
How many fans does Dremel have in Germany?
Dremel has an estimated audience of 340,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dremel fans?
27.9% of Dremel fans are female, 72.1% are male, with an average age of 38.1 years.
Which brands do Dremel fans like most?
Dremel fans show strongest brand affinity for KISS (49.84×), Bauhaus (13.41×), and Briggs & Stratton (141.99×) over the country average.
Where do Dremel fans live in Germany?
Dremel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,562), Bayern (reach 59,549), and Baden-Württemberg (reach 52,266). These three regions account for the largest share of the active audience.
What other brands do Dremel fans also like?
Beyond Dremel itself, the audience over-indexes on Bauhaus (13.41×), Briggs & Stratton (141.99×), Photovoltaic system (23.58×), and DeepL (21.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dremel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.