Ryobi Audience in Germany
Ryobi has an estimated audience of 340,310 people in Germany. 43.8% are female, 56.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drill bit, Multi-tool, Drill, Bauhaus, Milwaukee.
The average Ryobi fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drill bit, Multi-tool, Drill, with strongest over-indexing on Drill bit (64.71× the country average). Demographically, the Ryobi audience skews more male with an average age of 37.3, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Software
Demographics of Ryobi fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 37.3 |
| Estimated audience size | 340,310 |
Audience persona
The typical Ryobi fan in Germany is more male, around 37.3 years old, with strong DIY Mentality tendencies and a notable affinity for Drill bit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,665 | 0.96× |
| Bayern | 56,565 | 1.03× |
| Baden-Württemberg | 50,250 | 1.08× |
| Niedersachsen | 32,088 | 0.97× |
| Hessen | 27,636 | 1.07× |
| Sachsen | 18,167 | 1.09× |
| Rheinland-Pfalz | 17,106 | 1× |
| Schleswig-Holstein | 14,723 | 1.2× |
| Brandenburg | 12,266 | 1.16× |
| Sachsen-Anhalt | 10,876 | 1.23× |
| Berlin | 9,930 | 0.65× |
| Thüringen | 9,894 | 1.14× |
| Mecklenburg-Vorpommern | 7,755 | 1.19× |
| Hamburg | 6,149 | 0.8× |
| Saarland | 3,231 | 0.77× |
| Bremen | 1,842 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drill bit | 64.71× | Home & Garden |
| Multi-tool | 48.68× | Home & Garden |
| Drill | 27.88× | Home & Garden |
| Bauhaus | 14.13× | Shopping |
| Milwaukee | 46.75× | Travel & Leisure |
| Power tool | 23.66× | Home & Garden |
| Cutting tool (machining) | 32.23× | Home & Garden |
| Carpentry | 18.44× | Home & Garden |
| Fastener | 37.11× | Home & Garden |
| Hand tool | 17.2× | Home & Garden |
| Master craftsman | 19.05× | Business & Career |
| Makita | 24.85× | Home & Garden |
| Electrical wiring | 19.51× | Technology & Electronics |
| Screw | 26.19× | Home & Garden |
| Stonemasonry | 43.4× | Home & Garden |
| Machining | 18.24× | Business & Career |
| House painter and decorator | 17.02× | Home & Garden |
| Heating system | 25.33× | Home & Garden |
| Central heating | 23.02× | Home & Garden |
| Metalworking | 13.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.41 |
| Patriotism | CONSERVATISM | 1.62 |
| Need for Security | CONSERVATISM | 1.55 |
| Risk Appetite | THRILL | 1.28 |
| Early Adopter Mentality | POWER | 1.21 |
| Extroversion | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| United Kingdom | 10.2% |
| Australia | 8.0% |
See Ryobi audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Ryobi have in Germany?
Ryobi has an estimated audience of 340,310 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ryobi fans?
43.8% of Ryobi fans are female, 56.2% are male, with an average age of 37.3 years.
Which brands do Ryobi fans like most?
Ryobi fans show strongest brand affinity for Drill bit (64.71×), Multi-tool (48.68×), and Drill (27.88×) over the country average.
Where do Ryobi fans live in Germany?
Ryobi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,665), Bayern (reach 56,565), and Baden-Württemberg (reach 50,250). These three regions account for the largest share of the active audience.
What other brands do Ryobi fans also like?
Beyond Ryobi itself, the audience over-indexes on Multi-tool (48.68×), Drill (27.88×), Bauhaus (14.13×), and Milwaukee (46.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ryobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.