House painter and decorator Audience in Germany
House painter and decorator has an estimated audience of 3,225,415 people in Germany. 35.1% are female, 64.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Progressive rock, Gil Ofarim, Building insulation, Indigenous Australian art, Natural rubber.
The average House painter and decorator fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Progressive rock, Gil Ofarim, Building insulation, with strongest over-indexing on Progressive rock (4.02× the country average). Demographically, the House painter and decorator audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of House painter and decorator fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 39.3 |
| Estimated audience size | 3,225,415 |
Audience persona
The typical House painter and decorator fan in Germany is more male, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,294,798 | 1.83× |
| Bayern | 419,810 | 0.81× |
| Hessen | 407,405 | 1.66× |
| Baden-Württemberg | 380,303 | 0.86× |
| Niedersachsen | 340,408 | 1.09× |
| Rheinland-Pfalz | 261,852 | 1.62× |
| Schleswig-Holstein | 118,268 | 1.02× |
| Berlin | 102,075 | 0.71× |
| Sachsen | 96,043 | 0.61× |
| Hamburg | 76,104 | 1.04× |
| Brandenburg | 71,211 | 0.71× |
| Saarland | 55,800 | 1.41× |
| Sachsen-Anhalt | 53,758 | 0.64× |
| Thüringen | 46,758 | 0.57× |
| Mecklenburg-Vorpommern | 33,463 | 0.54× |
| Bremen | 24,010 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.02× | Music & Radio |
| Gil Ofarim | 2.15× | Music & Radio |
| Building insulation | 4.06× | Home & Garden |
| Indigenous Australian art | 4.32× | Arts & Culture |
| Natural rubber | 1.67× | Cars & Mobility |
| Tuscany | 2.89× | Travel & Leisure |
| Figure painting (hobby) | 2.36× | Arts & Culture |
| Alaska | 2.02× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
| Hollywood Vampires (band) | 4.12× | Music & Radio |
| Standing rib roast | 4.19× | Food & Beverages |
| Caprivi Strip | 5.07× | |
| Headhunters (film) | 2.46× | Movies & TV |
| Assisi | 2.98× | Travel & Leisure |
| Parade's End (TV series) | 11.7× | Movies & TV |
| Apostrophe | 2.3× | Literature |
| Carrie (novel) | 2.55× | Literature |
| Acoustic music | 1.77× | Music & Radio |
| Eden Lake | 2.15× | Movies & TV |
| Graham Greene (actor) | 1.73× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.91 |
| DIY Mentality | THRILL | 2.69 |
| Design Affinity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.39 |
| Sports Activity | POWER | 1.34 |
| Career Orientation | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 9.7% |
| Germany | 6.9% |
See House painter and decorator audiences in other countries
- House painter and decorator — United States
- House painter and decorator — United Kingdom
- House painter and decorator — France
- House painter and decorator — Italy
- House painter and decorator — Spain
- House painter and decorator — Brazil
- House painter and decorator — Japan
- House painter and decorator — South Korea
- House painter and decorator — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does House painter and decorator have in Germany?
House painter and decorator has an estimated audience of 3,225,415 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of House painter and decorator fans?
35.1% of House painter and decorator fans are female, 64.9% are male, with an average age of 39.3 years.
Which brands do House painter and decorator fans like most?
House painter and decorator fans show strongest brand affinity for Progressive rock (4.02×), Gil Ofarim (2.15×), and Building insulation (4.06×) over the country average.
Where do House painter and decorator fans live in Germany?
House painter and decorator fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,294,798), Bayern (reach 419,810), and Hessen (reach 407,405). These three regions account for the largest share of the active audience.
What other brands do House painter and decorator fans also like?
Beyond House painter and decorator itself, the audience over-indexes on Gil Ofarim (2.15×), Building insulation (4.06×), Indigenous Australian art (4.32×), and Natural rubber (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for House painter and decorator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.