Rascasse Audience Intelligence

House painter and decorator Audience in Germany

A data profile of the people who buy, follow and care about House painter and decorator in Germany — modelled from more than twelve digital signal sources. House painter and decorator has an estimated audience of 3,225,415 people in Germany.

#1185among Topic in Germany#156in Home & Garden

The average House painter and decorator fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wood carving, Efficient energy use, Renovation, with strongest over-indexing on Wood carving (11.84× the country average).

Demographically, the House painter and decorator audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical House painter and decorator fan in Germany is more male, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Wood carving.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House painter and decorator profile in Germany.

Audience size
3.2M
in Germany
Gender
35.1%♀
64.9% male
Age
39.3
average years
Country rank
#1934
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House painter and decorator fans

35.1% are female, 64.9% are male, average age 39.3.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for House painter and decorator audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age39.3
Estimated audience size3,225,415
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the House painter and decorator audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3923%
40-4923%
50+17%
Fig. 04

Worldwide distribution

6.9%

of the worldwide House painter and decorator audience comes from Germany.

Worldwide audience distribution share by country for House painter and decorator
CountryShare
United States16.4%
United Kingdom9.7%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House painter and decorator audience in Germany is strongest.

Fig. 05

Top regions by affinity

House painter and decorator fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.77×
02Hessen~400K1.55×
03Rheinland-Pfalz~300K1.55×
04Saarland~50K1.34×
05Niedersachsen~300K1.07×
06Schleswig-Holstein~100K1.07×
07Hamburg~80K1.04×
08Bremen~30K0.94×
09Baden-Württemberg~400K0.87×
10Bayern~400K0.81×
11Brandenburg~80K0.77×
12Thüringen~60K0.77×
13Sachsen-Anhalt~60K0.76×
14Mecklenburg-Vorpommern~40K0.73×
15Berlin~100K0.71×
16Sachsen~100K0.66×
Fig. 06

Affinity by region

Affinity by region — House painter and decorator, Germany
0.66×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House painter and decorator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House painter and decorator audience
#·InterestCategoryAffinity×
01RyobiCars & Mobility17.02×
02Wood carvingHome & Garden11.84×
03Self storageHome & Garden7.03×
04HusqvarnaHome & Garden6.10×
05MakitaHome & Garden4.73×
06WürthHome & Garden4.13×
07Efficient energy useTechnology & Electronics4.08×
08Photovoltaic systemHome & Garden3.88×
09PhotovoltaicsHome & Garden3.60×
10PillowHome & Garden3.57×
11Automobile repair shopCars & Mobility3.34×
12Tour de FranceSports3.20×
13RenovationHome & Garden3.19×
14Terraced houseHome & Garden3.08×
15Solar powerHome & Garden2.69×
16Solar energyHome & Garden2.58×
17Hardware storeHome & Garden2.30×
18Home improvementHome & Garden1.67×
19Do it yourself (DIY)Home & Garden1.66×
20Obi (store)Shopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House painter and decorator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House painter and decorator audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.98×
DIY MentalityTHRILL2.39×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House painter and decorator audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
MindfulnessBALANCE0.80×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does House painter and decorator have in Germany?

House painter and decorator has an estimated audience of 3,225,415 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of House painter and decorator fans?

35.1% of House painter and decorator fans are female, 64.9% are male, with an average age of 39.3 years.

03

Which brands do House painter and decorator fans like most?

House painter and decorator fans show strongest brand affinity for Wood carving (11.84×), Efficient energy use (4.08×), and Renovation (3.19×) over the country average.

04

Where do House painter and decorator fans live in Germany?

House painter and decorator fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do House painter and decorator fans also like?

Beyond House painter and decorator itself, the audience over-indexes on Efficient energy use (4.08×), Renovation (3.19×), Ryobi (17.02×), and Photovoltaics (3.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See House painter and decorator audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for House painter and decorator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →