Rascasse Audience Intelligence

Wood carving Audience in Germany

A data profile of the people who buy, follow and care about Wood carving in Germany — modelled from more than twelve digital signal sources. Wood carving has an estimated audience of 2,362,949 people in Germany.

#1664among Topic in Germany#230in Home & Garden

The average Wood carving fan in Germany is 38.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Hand tool, Multi-tool, Central heating, with strongest over-indexing on Hand tool (17.67× the country average).

Demographically, the Wood carving audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wood carving fan in Germany is more male, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Hand tool.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wood carving profile in Germany.

Audience size
2.4M
in Germany
Gender
36.3%♀
63.7% male
Age
38.6
average years
Country rank
#2810
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wood carving fans

36.3% are female, 63.7% are male, average age 38.6.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Wood carving audience in Germany
MetricValue
Female36.3%
Male63.7%
Average age38.6
Estimated audience size2,362,949
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Wood carving audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3923%
40-4921%
50+16%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Wood carving audience comes from Germany.

Worldwide audience distribution share by country for Wood carving
CountryShare
United States20.7%
Italy9.5%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wood carving audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wood carving fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~700K1.84×
02Thüringen~90K1.42×
03Rheinland-Pfalz~100K1.26×
04Baden-Württemberg~400K1.12×
05Sachsen-Anhalt~70K1.08×
06Sachsen~100K1.06×
07Brandenburg~70K1.01×
08Saarland~30K1.00×
09Bremen~20K0.99×
10Hessen~200K0.93×
11Mecklenburg-Vorpommern~40K0.92×
12Niedersachsen~200K0.87×
13Berlin~90K0.86×
14Nordrhein-Westfalen~400K0.80×
15Schleswig-Holstein~70K0.79×
16Hamburg~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Wood carving, Germany
0.79×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wood carving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wood carving audience
#·InterestCategoryAffinity×
01Central heatingHome & Garden28.71×
02ScrewHome & Garden28.42×
03Multi-toolHome & Garden24.44×
04WrenchHome & Garden19.33×
05Cutting tool (machining)Home & Garden18.62×
06HammerHome & Garden18.04×
07Hand toolHome & Garden17.67×
08MakitaHome & Garden17.62×
09Electrical wiringTechnology & Electronics17.02×
10FastenerHome & Garden16.49×
11Drill bitHome & Garden16.06×
12MachiningBusiness & Career13.96×
13Machine toolHome & Garden12.44×
14House painter and decoratorHome & Garden11.84×
15Power toolHome & Garden11.20×
16PolishingHome & Garden10.78×
17WeldingHome & Garden10.17×
18MetalworkingHome & Garden10.07×
19DrillHome & Garden8.62×
20BauhausShopping8.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wood carving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wood carving audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.19×
PatriotismCONSERVATISM1.17×
Pet OwnershipJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wood carving audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.46×
Social Media UsageJOY0.52×
IndulgenceJOY0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wood carving have in Germany?

Wood carving has an estimated audience of 2,362,949 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Wood carving fans?

36.3% of Wood carving fans are female, 63.7% are male, with an average age of 38.6 years.

03

Which brands do Wood carving fans like most?

Wood carving fans show strongest brand affinity for Hand tool (17.67×), Multi-tool (24.44×), and Central heating (28.71×) over the country average.

04

Where do Wood carving fans live in Germany?

Wood carving fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Wood carving fans also like?

Beyond Wood carving itself, the audience over-indexes on Multi-tool (24.44×), Central heating (28.71×), Screw (28.42×), and Wrench (19.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Wood carving audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wood carving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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