Machining Audience in Germany
Machining has an estimated audience of 3,058,130 people in Germany. 24.9% are female, 75.1% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Justice, Litter box, Hector (musician), Motion Picture Association of America, Progressive rock.
The average Machining fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Justice, Litter box, Hector (musician), with strongest over-indexing on Justice (5.81× the country average). Demographically, the Machining audience skews more male with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Machining fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 39.7 |
| Estimated audience size | 3,058,130 |
Audience persona
The typical Machining fan in Germany is more male, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Justice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 760,437 | 1.14× |
| Baden-Württemberg | 714,490 | 1.71× |
| Bayern | 563,652 | 1.15× |
| Niedersachsen | 380,155 | 1.28× |
| Hessen | 240,443 | 1.03× |
| Rheinland-Pfalz | 160,546 | 1.05× |
| Sachsen | 106,877 | 0.71× |
| Schleswig-Holstein | 100,227 | 0.91× |
| Berlin | 79,449 | 0.58× |
| Thüringen | 79,107 | 1.02× |
| Hamburg | 70,314 | 1.02× |
| Brandenburg | 62,775 | 0.66× |
| Sachsen-Anhalt | 59,643 | 0.75× |
| Bremen | 40,765 | 1.56× |
| Mecklenburg-Vorpommern | 35,564 | 0.61× |
| Saarland | 30,934 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justice | 5.81× | Politics & Society |
| Litter box | 1.73× | Pets & Animals |
| Hector (musician) | 11.48× | Music & Radio |
| Motion Picture Association of America | 10.81× | Movies & TV |
| Progressive rock | 1.9× | Music & Radio |
| CAC 40 | 1.53× | Business & Career |
| Icon (magazine) | 2.4× | Arts & Culture |
| MK | 2.46× | Music & Radio |
| Eindhoven | 1.81× | Travel & Leisure |
| Minestrone | 2.14× | Food & Beverages |
| JDSU | 2.53× | Business & Career |
| Jumia | 5.88× | Fashion & Accessoires |
| Google Wallet | 3.84× | Technology & Electronics |
| Stucco | 1.71× | Home & Garden |
| Phil Campbell (musician) | 3.3× | Music & Radio |
| Figure painting (hobby) | 2.55× | Arts & Culture |
| Building insulation | 2.41× | Home & Garden |
| Jaguar F-Pace | 3.52× | Cars & Mobility |
| De Buyer | 5.59× | Home & Garden |
| Headhunters (film) | 2.46× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.03 |
| Quality Awareness | PREMIUM | 1.66 |
| Need for Security | CONSERVATISM | 1.53 |
| Individualism | JOY | 1.35 |
| Spirituality | BALANCE | 1.34 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 7.5% |
| Brazil | 6.3% |
See Machining audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Machining have in Germany?
Machining has an estimated audience of 3,058,130 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Machining fans?
24.9% of Machining fans are female, 75.1% are male, with an average age of 39.7 years.
Which brands do Machining fans like most?
Machining fans show strongest brand affinity for Justice (5.81×), Litter box (1.73×), and Hector (musician) (11.48×) over the country average.
Where do Machining fans live in Germany?
Machining fans in Germany are most concentrated in Nordrhein-Westfalen (reach 760,437), Baden-Württemberg (reach 714,490), and Bayern (reach 563,652). These three regions account for the largest share of the active audience.
What other brands do Machining fans also like?
Beyond Machining itself, the audience over-indexes on Litter box (1.73×), Hector (musician) (11.48×), Motion Picture Association of America (10.81×), and Progressive rock (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Machining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.