Rascasse Audience Intelligence

Office supplies Audience in Germany

A data profile of the people who buy, follow and care about Office supplies in Germany — modelled from more than twelve digital signal sources. Office supplies has an estimated audience of 2,064,490 people in Germany.

#1887among Topic in Germany#318in Business & Career

The average Office supplies fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Böttcher, Mc Paper, Personal organizer, with strongest over-indexing on Böttcher (34.81× the country average).

Demographically, the Office supplies audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Office supplies fan in Germany is more female, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Böttcher.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Office supplies profile in Germany.

Audience size
2.1M
in Germany
Gender
59.8%♀
40.2% male
Age
40.6
average years
Country rank
#3253
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Office supplies fans

59.8% are female, 40.2% are male, average age 40.6.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Office supplies audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age40.6
Estimated audience size2,064,490
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Office supplies audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3923%
40-4923%
50+20%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Office supplies audience comes from Germany.

Worldwide audience distribution share by country for Office supplies
CountryShare
United States16.8%
Germany5.8%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office supplies audience in Germany is strongest.

Fig. 05

Top regions by affinity

Office supplies fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.45×
02Bremen~20K1.18×
03Baden-Württemberg~300K1.16×
04Hessen~200K1.16×
05Hamburg~50K1.09×
06Bayern~400K1.08×
07Rheinland-Pfalz~100K1.01×
08Sachsen-Anhalt~50K1.00×
09Nordrhein-Westfalen~400K0.99×
10Brandenburg~60K0.98×
11Saarland~20K0.96×
12Schleswig-Holstein~70K0.94×
13Mecklenburg-Vorpommern~40K0.92×
14Sachsen~90K0.90×
15Niedersachsen~200K0.89×
16Thüringen~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Office supplies, Germany
0.84×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Office supplies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Office supplies audience
#·InterestCategoryAffinity×
01KratosBusiness & Career49.89×
02JournalNews41.08×
03Mc PaperBusiness & Career36.34×
04BöttcherBusiness & Career34.81×
05Personal organizerFashion & Accessoires31.33×
06PrintusBusiness & Career28.25×
07Messenger bagFashion & Accessoires27.47×
08BookbindingLiterature26.91×
09Belt (clothing)Fashion & Accessoires25.76×
10Paper craftKids & Family21.79×
11NotebookTechnology & Electronics20.98×
123D printingTechnology & Electronics13.61×
13StationeryTechnology & Electronics10.60×
14Hair dryerBeauty & Wellness8.95×
15SnorkelingSports8.80×
16Fashion showFashion & Accessoires8.55×
17Wildlife photographyTechnology & Electronics6.95×
18PridePolitics & Society6.66×
19Stranger ThingsMovies & TV4.85×
20dB’sMusic & Radio1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Office supplies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Office supplies audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.50×
Risk AppetiteTHRILL2.43×
MindfulnessBALANCE2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Office supplies audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Family OrientationCONSERVATISM1.14×
Sports ActivityPOWER1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Office supplies have in Germany?

Office supplies has an estimated audience of 2,064,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Office supplies fans?

59.8% of Office supplies fans are female, 40.2% are male, with an average age of 40.6 years.

03

Which brands do Office supplies fans like most?

Office supplies fans show strongest brand affinity for Böttcher (34.81×), Mc Paper (36.34×), and Personal organizer (31.33×) over the country average.

04

Where do Office supplies fans live in Germany?

Office supplies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Office supplies fans also like?

Beyond Office supplies itself, the audience over-indexes on Mc Paper (36.34×), Personal organizer (31.33×), Kratos (49.89×), and Paper craft (21.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Office supplies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Office supplies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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