Office supplies Audience in Germany

Demographics of Office supplies fans

Audience persona

The typical Office supplies fan in Germany is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Mc Paper.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Office supplies audiences in other countries

• Office supplies — United States
• Office supplies — United Kingdom
• Office supplies — France
• Office supplies — Italy
• Office supplies — Spain
• Office supplies — Brazil
• Office supplies — Japan
• Office supplies — South Korea
• Office supplies — India

More Business & Career audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Office supplies have in Germany?

Office supplies has an estimated audience of 2,064,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Office supplies fans?

59.8% of Office supplies fans are female, 40.2% are male, with an average age of 40.6 years.

Which brands do Office supplies fans like most?

Office supplies fans show strongest brand affinity for Mc Paper (36.34×), Personal organizer (31.33×), and Paper craft (21.79×) over the country average.

Where do Office supplies fans live in Germany?

Office supplies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 461,956), Bayern (reach 376,909), and Baden-Württemberg (reach 339,647). These three regions account for the largest share of the active audience.

What other brands do Office supplies fans also like?

Beyond Office supplies itself, the audience over-indexes on Personal organizer (31.33×), Paper craft (21.79×), Kratos (49.89×), and Notebook (20.98×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Office supplies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.