Stationery Audience in Germany
Stationery has an estimated audience of 3,195,967 people in Germany. 66.0% are female, 34.0% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Do it yourself (DIY), Harry Potter, Millie Bobby Brown, Spiegel Online, Office supplies.
The average Stationery fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Do it yourself (DIY), Harry Potter, Millie Bobby Brown, with strongest over-indexing on Do it yourself (DIY) (3.33× the country average). Demographically, the Stationery audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Stationery fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 39.2 |
| Estimated audience size | 3,195,967 |
Audience persona
The typical Stationery fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 660,825 | 0.94× |
| Bayern | 610,541 | 1.19× |
| Hessen | 524,103 | 2.15× |
| Baden-Württemberg | 443,650 | 1.02× |
| Berlin | 422,096 | 2.95× |
| Niedersachsen | 214,429 | 0.69× |
| Rheinland-Pfalz | 121,254 | 0.76× |
| Hamburg | 104,656 | 1.45× |
| Schleswig-Holstein | 88,599 | 0.77× |
| Sachsen | 66,404 | 0.42× |
| Brandenburg | 57,502 | 0.58× |
| Thüringen | 38,328 | 0.47× |
| Sachsen-Anhalt | 38,111 | 0.46× |
| Bremen | 30,418 | 1.11× |
| Mecklenburg-Vorpommern | 26,503 | 0.43× |
| Saarland | 23,247 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 3.33× | Home & Garden |
| Harry Potter | 2.45× | Movies & TV |
| Millie Bobby Brown | 5.27× | Movies & TV |
| Spiegel Online | 2.43× | News |
| Office supplies | 7.09× | Business & Career |
| Superman | 3.16× | Movies & TV |
| Ornamental plant | 3.71× | Home & Garden |
| Tagesschau | 1.98× | Movies & TV |
| Apartment hotel | 5.67× | Travel & Leisure |
| Etsy | 3.36× | Fashion & Accessoires |
| Contemporary art | 3.2× | Arts & Culture |
| Pet store | 3.35× | Pets & Animals |
| Art exhibition | 3.57× | Arts & Culture |
| Fine art | 3.49× | Business & Career |
| Lip gloss | 4.78× | Beauty & Wellness |
| Faber-Castell | 12.47× | Business & Career |
| Summer camp | 7.47× | Kids & Family |
| Museum | 2.69× | Arts & Culture |
| Me Before You | 8.71× | Movies & TV |
| Charlotte Tilbury | 4.91× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.05 |
| DIY Mentality | THRILL | 1.87 |
| Design Affinity | PREMIUM | 1.66 |
| Creativity | OPEN | 1.62 |
| Convenience Orientation | PREMIUM | 1.57 |
| Mindfulness | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 13.7% |
| Brazil | 5.8% |
See Stationery audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stationery have in Germany?
Stationery has an estimated audience of 3,195,967 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stationery fans?
66.0% of Stationery fans are female, 34.0% are male, with an average age of 39.2 years.
Which brands do Stationery fans like most?
Stationery fans show strongest brand affinity for Do it yourself (DIY) (3.33×), Harry Potter (2.45×), and Millie Bobby Brown (5.27×) over the country average.
Where do Stationery fans live in Germany?
Stationery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 660,825), Bayern (reach 610,541), and Hessen (reach 524,103). These three regions account for the largest share of the active audience.
What other brands do Stationery fans also like?
Beyond Stationery itself, the audience over-indexes on Harry Potter (2.45×), Millie Bobby Brown (5.27×), Spiegel Online (2.43×), and Office supplies (7.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stationery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.