Rascasse Audience Intelligence

Stationery Audience in Germany

A data profile of the people who buy, follow and care about Stationery in Germany — modelled from more than twelve digital signal sources. Stationery has an estimated audience of 3,195,967 people in Germany.

#1197among Topic in Germany#120in Technology & Electronics

The average Stationery fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Office supplies, Millie Bobby Brown, Harry Potter, with strongest over-indexing on Office supplies (10.6× the country average).

Demographically, the Stationery audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stationery fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Office supplies.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stationery profile in Germany.

Audience size
3.2M
in Germany
Gender
66.0%♀
34.0% male
Age
39.2
average years
Country rank
#1952
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stationery fans

66.0% are female, 34.0% are male, average age 39.2.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Stationery audience in Germany
MetricValue
Female66.0%
Male34.0%
Average age39.2
Estimated audience size3,195,967
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Stationery audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Stationery audience comes from Germany.

Worldwide audience distribution share by country for Stationery
CountryShare
United States14.1%
Japan13.7%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stationery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stationery fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K2.79×
02Hessen~500K1.87×
03Hamburg~100K1.35×
04Bremen~30K1.16×
05Bayern~600K1.13×
06Baden-Württemberg~400K1.00×
07Saarland~40K0.94×
08Nordrhein-Westfalen~600K0.92×
09Rheinland-Pfalz~100K0.84×
10Thüringen~70K0.83×
11Mecklenburg-Vorpommern~50K0.83×
12Schleswig-Holstein~90K0.82×
13Sachsen-Anhalt~70K0.80×
14Brandenburg~80K0.79×
15Sachsen~100K0.73×
16Niedersachsen~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Stationery, Germany
0.72×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stationery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stationery audience
#·InterestCategoryAffinity×
01Faber-CastellBusiness & Career12.84×
02Office suppliesBusiness & Career10.60×
03Me Before YouMovies & TV9.37×
04NotebookTechnology & Electronics6.56×
05Millie Bobby BrownMovies & TV6.09×
06Charlotte TilburyBeauty & Wellness5.14×
07Lip glossBeauty & Wellness5.11×
08Apartment hotelTravel & Leisure4.49×
09SupermanMovies & TV3.48×
10Art museumArts & Culture3.36×
11Flower bouquetHome & Garden3.18×
12Taylor SwiftMusic & Radio3.13×
13EtsyFashion & Accessoires3.06×
14Contemporary artArts & Culture2.98×
15Fine artBusiness & Career2.96×
16Ornamental plantHome & Garden2.85×
17MuseumArts & Culture2.79×
18Do it yourself (DIY)Home & Garden2.72×
19HugendubelShopping2.44×
20Harry PotterMovies & TV2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stationery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stationery audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.86×
ExtroversionTHRILL1.63×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stationery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Price SensitivityPREMIUM0.98×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stationery have in Germany?

Stationery has an estimated audience of 3,195,967 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stationery fans?

66.0% of Stationery fans are female, 34.0% are male, with an average age of 39.2 years.

03

Which brands do Stationery fans like most?

Stationery fans show strongest brand affinity for Office supplies (10.6×), Millie Bobby Brown (6.09×), and Harry Potter (2.36×) over the country average.

04

Where do Stationery fans live in Germany?

Stationery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~600K), and Hessen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Stationery fans also like?

Beyond Stationery itself, the audience over-indexes on Millie Bobby Brown (6.09×), Harry Potter (2.36×), Do it yourself (DIY) (2.72×), and Superman (3.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Stationery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stationery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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