Rascasse Audience Intelligence

Stationery Audience in United States

A data profile of the people who buy, follow and care about Stationery in United States — modelled from more than twelve digital signal sources. Stationery has an estimated audience of 11,511,012 people in United States.

#2037among Topic in United States#151in Technology & Electronics

The average Stationery fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Do it yourself (DIY), Office supplies, Notebook, with strongest over-indexing on Do it yourself (DIY) (2.53× the country average).

Demographically, the Stationery audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stationery fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stationery profile in United States.

Audience size
11.5M
in United States
Gender
70.7%♀
29.3% male
Age
37.8
average years
Country rank
#3111
Topic in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stationery fans

70.7% are female, 29.3% are male, average age 37.8.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Stationery audience in United States
MetricValue
Female70.7%
Male29.3%
Average age37.8
Estimated audience size11,511,012
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Stationery audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Stationery audience comes from United States.

Worldwide audience distribution share by country for Stationery
CountryShare
United States14.1%
Japan13.7%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stationery audience in United States is strongest.

Fig. 05

Top regions by affinity

Stationery fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K1.68×
02New York~1M1.58×
03California~2M1.49×
04Hawaii~70K1.39×
05Washington~300K1.20×
06Virginia~300K1.17×
07Texas~1M1.14×
08Massachusetts~300K1.14×
09Oregon~200K1.14×
10Illinois~400K1.11×
11Alabama~200K1.05×
12Kansas~90K1.04×
13Connecticut~100K1.03×
14North Carolina~400K1.02×
15New Jersey~300K1.02×
16Georgia~400K1.01×
17Oklahoma~100K1.01×
18Nebraska~60K1.01×
19Maryland~200K1.00×
20Rhode Island~40K1.00×
21Pennsylvania~400K0.99×
22Tennessee~200K0.99×
23Vermont~20K0.99×
24Arkansas~90K0.98×
25Maine~40K0.98×
26South Carolina~200K0.97×
27West Virginia~50K0.97×
28Louisiana~100K0.96×
29Mississippi~90K0.96×
30Colorado~200K0.93×
31South Dakota~20K0.92×
32Indiana~200K0.91×
33Kentucky~100K0.91×
34Alaska~20K0.91×
35Missouri~200K0.90×
36New Hampshire~40K0.90×
37Arizona~200K0.89×
38Minnesota~100K0.89×
39Idaho~50K0.89×
40Florida~700K0.88×
41Iowa~80K0.88×
42New Mexico~50K0.88×
43North Dakota~20K0.88×
44Ohio~300K0.87×
45Montana~30K0.87×
46Wisconsin~100K0.86×
47Delaware~30K0.85×
48Nevada~90K0.84×
49Utah~90K0.84×
50Michigan~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Stationery, United States
0.81×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stationery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stationery audience
#·InterestCategoryAffinity×
01NotebookTechnology & Electronics10.07×
02Office suppliesBusiness & Career9.50×
03Home OfficeBusiness & Career8.31×
04International educationBusiness & Career7.18×
05DiaryKids & Family3.01×
06Natural skin careBeauty & Wellness2.71×
07Art exhibitionArts & Culture2.67×
08Do it yourself (DIY)Home & Garden2.53×
09InnovationBusiness & Career2.47×
10Vintage clothingFashion & Accessoires2.25×
11GameStopGames2.19×
12DrawingHome & Garden2.02×
13Fine artBusiness & Career1.87×
14Personal careHealth1.75×
15SupermanMovies & TV1.71×
16EtsyFashion & Accessoires1.69×
17IKEAHome & Garden1.64×
18ApartmentBusiness & Career1.63×
19Harry PotterMovies & TV1.61×
20Hobby LobbyHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stationery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stationery audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.81×
DIY MentalityTHRILL1.71×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stationery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Quality AwarenessPREMIUM0.83×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stationery have in United States?

Stationery has an estimated audience of 11,511,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stationery fans?

70.7% of Stationery fans are female, 29.3% are male, with an average age of 37.8 years.

03

Which brands do Stationery fans like most?

Stationery fans show strongest brand affinity for Do it yourself (DIY) (2.53×), Office supplies (9.5×), and Notebook (10.07×) over the country average.

04

Where do Stationery fans live in United States?

Stationery fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Stationery fans also like?

Beyond Stationery itself, the audience over-indexes on Office supplies (9.5×), Notebook (10.07×), Superman (1.71×), and Home Office (8.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Stationery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stationery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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