Stationery Audience in United States

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Stationery has an estimated audience of 11,511,012 people in United States. 70.7% are female, 29.3% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Elsword, Bank account, Dog breed, JDSU, Collectable.

The average Stationery fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Bank account, Dog breed, with strongest over-indexing on Elsword (36.84× the country average). Demographically, the Stationery audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Stationery fans

Demographic split for Stationery audience in United States
MetricValue
Female70.7%
Male29.3%
Average age37.8
Estimated audience size11,511,012

Audience persona

The typical Stationery fan in United States is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Stationery in United States
RegionReachAffinity
California1,919,5441.52×
Texas1,136,8411.15×
New York1,062,4141.65×
Florida742,2090.95×
Illinois433,1931.13×
Georgia380,2161.07×
Pennsylvania374,6850.97×
North Carolina365,5331.06×
Virginia358,3231.28×
Ohio317,3350.89×
New Jersey311,9331.07×
Washington290,5191.26×
Massachusetts260,9391.15×
Michigan246,9500.82×
Tennessee239,5101.04×
Maryland214,2061.08×
Arizona205,5250.87×
Indiana194,2940.92×
South Carolina176,7401.02×
Missouri171,4900.92×
Colorado170,8040.94×
Alabama168,3601.05×
Oregon158,5111.2×
Minnesota152,2010.92×
Wisconsin148,3380.86×
Louisiana143,3560.97×
Kentucky126,9400.88×
Oklahoma123,2380.96×
Connecticut121,1851.05×
Mississippi94,1860.99×
Nevada92,9320.83×
Kansas88,5130.98×
Arkansas88,3330.93×
Utah84,2510.82×
Iowa80,0670.84×
Hawaii67,9271.37×
Washington, District of Columbia62,7631.81×
West Virginia54,7861.02×
Nebraska53,4690.93×
Idaho49,5490.86×
New Mexico49,1100.85×
Maine38,4730.93×
Rhode Island37,5981.03×
New Hampshire37,3850.82×
Delaware25,7560.81×
Montana24,0760.75×
South Dakota19,8840.75×
Alaska18,7880.76×
Vermont16,9430.84×
North Dakota16,6840.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stationery audience
BrandAffinityCategory
Elsword36.84×Games
Bank account3.61×Business & Career
Dog breed1.52×Pets & Animals
JDSU3.55×Business & Career
Collectable1.79×Kids & Family
Combat sport1.66×Sports
Natural rubber1.86×Cars & Mobility
Staycation2.45×Home & Garden
Home staging3.89×Home & Garden
Mothercare2.29×Kids & Family
Corona (band)3.64×Music & Radio
Cachorro3.09×Pets & Animals
Queens College, City University of New York3.35×Business & Career
Tierra Cali3.47×Travel & Leisure
University of Rochester7.54×Business & Career
Hayward, California4.51×Travel & Leisure
Paul Dano2.03×Movies & TV
Janitor2.46×Home & Garden
Stamp collecting1.76×Home & Garden
Acoustic music1.65×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stationery audience
TraitClusterScore
SustainabilityBALANCE1.97
DIY MentalityTHRILL1.79
Design AffinityPREMIUM1.77
CreativityOPEN1.52
Early Adopter MentalityPOWER1.52
ExtroversionTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Stationery
CountryShare
United States14.1%
Japan13.7%
Brazil5.8%

See Stationery audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Stationery have in United States?

Stationery has an estimated audience of 11,511,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Stationery fans?

70.7% of Stationery fans are female, 29.3% are male, with an average age of 37.8 years.

Which brands do Stationery fans like most?

Stationery fans show strongest brand affinity for Elsword (36.84×), Bank account (3.61×), and Dog breed (1.52×) over the country average.

Where do Stationery fans live in United States?

Stationery fans in United States are most concentrated in California (reach 1,919,544), Texas (reach 1,136,841), and New York (reach 1,062,414). These three regions account for the largest share of the active audience.

What other brands do Stationery fans also like?

Beyond Stationery itself, the audience over-indexes on Bank account (3.61×), Dog breed (1.52×), JDSU (3.55×), and Collectable (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stationery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.