A data profile of the people who buy, follow and care about Stationery in United Kingdom — modelled from more than twelve digital signal sources. Stationery has an estimated audience of 3,479,337 people in United Kingdom.
The average Stationery fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Do it yourself (DIY), Diary, Etsy, with strongest over-indexing on Do it yourself (DIY) (2.14× the country average).
Demographically, the Stationery audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Stationery fan in United Kingdom is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Stationery profile in United Kingdom.
78.4% are female, 21.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 42.4 |
| Estimated audience size | 3,479,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Stationery audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 13.7% |
| Brazil | 5.8% |
Where the Stationery audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.39× | |
| 02 | Yorkshire and the Humber | ~300K | 1.24× | |
| 03 | East of England | ~400K | 1.16× | |
| 04 | Northern Ireland | ~100K | 1.13× | |
| 05 | South East | ~500K | 1.09× | |
| 06 | England | ~2.5M | 1.08× | |
| 07 | North East | ~100K | 0.99× | |
| 08 | Scotland | ~300K | 0.97× | |
| 09 | South West | ~300K | 0.90× | |
| 10 | Wales | ~200K | 0.82× | |
| 11 | East Midlands | ~200K | 0.79× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Stationery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diary | Kids & Family | 4.08× | ||
| 02 | Handmade | Home & Garden | 3.77× | ||
| 03 | The Works | Shopping | 3.07× | ||
| 04 | Hobbycraft | Home & Garden | 2.71× | ||
| 05 | Etsy | Fashion & Accessoires | 2.54× | ||
| 06 | Confectionery | Food & Beverages | 2.50× | ||
| 07 | Art exhibition | Arts & Culture | 2.43× | ||
| 08 | Philanthropy | Arts & Culture | 2.31× | ||
| 09 | Uniqlo | Shopping | 2.21× | ||
| 10 | Fine art | Business & Career | 2.20× | ||
| 11 | Art museum | Arts & Culture | 2.20× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.14× | ||
| 13 | Local food | Food & Beverages | 2.11× | ||
| 14 | Museum | Arts & Culture | 2.05× | ||
| 15 | Costco | Shopping | 2.02× | ||
| 16 | Volunteering | Politics & Society | 1.90× | ||
| 17 | Ryanair | Travel & Leisure | 1.83× | ||
| 18 | Renovation | Home & Garden | 1.80× | ||
| 19 | Primark | Shopping | 1.60× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.75× | |
| DIY Mentality | THRILL | 1.69× | |
| Mindfulness | BALANCE | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Spirituality | BALANCE | 0.94× |
Stationery has an estimated audience of 3,479,337 people in United Kingdom, concentrated in England and South East.
78.4% of Stationery fans are female, 21.6% are male, with an average age of 42.4 years.
Stationery fans show strongest brand affinity for Do it yourself (DIY) (2.14×), Diary (4.08×), and Etsy (2.54×) over the country average.
Stationery fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Stationery itself, the audience over-indexes on Diary (4.08×), Etsy (2.54×), Fine art (2.2×), and Hobbycraft (2.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Stationery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.