A data profile of the people who buy, follow and care about Stationery in Brazil — modelled from more than twelve digital signal sources. Stationery has an estimated audience of 4,724,827 people in Brazil.
Stationery has an estimated audience of 4,724,827 people in Brazil. 80.0% are female, 20.0% are male, average age 38.1. Top brand affinities: Notebook, Instagram, Medicine, Rock music, Shopping malls.
Top brand affinities include Notebook, Instagram, Medicine, with strongest over-indexing on Notebook (6.82× the country average).
Demographically, the Stationery audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Creativity.
The typical Stationery fan in Brazil is more female, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for Notebook.
The key figures that characterise the Stationery profile in Brazil.
80.0% are female, 20.0% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 38.1 |
| Estimated audience size | 4,724,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Stationery audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 13.7% |
| Brazil | 5.8% |
The strongest cross-interests of the Stationery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Faber-Castell | Business & Career | 6.89× | ||
| 02 | Notebook | Technology & Electronics | 6.82× | ||
| 03 | Stitch! | Movies & TV | 2.59× | ||
| 04 | JusBrasil | Internet & Social Media | 2.01× | ||
| 05 | Lojas Renner | Fashion & Accessoires | 1.79× | ||
| 06 | Riachuelo | Shopping | 1.73× | ||
| 07 | College | Business & Career | 1.68× | ||
| 08 | Handbags | Fashion & Accessoires | 1.65× | ||
| 09 | PCI Concursos | Shopping | 1.64× | ||
| 10 | Smart Fit | Sports | 1.64× | ||
| 11 | Internet & Social Media | 1.63× | |||
| 12 | Rock music | Music & Radio | 1.62× | ||
| 13 | Pop music | Music & Radio | 1.62× | ||
| 14 | Medicine | Business & Career | 1.61× | ||
| 15 | Flower | Home & Garden | 1.61× | ||
| 16 | Hip hop music | Music & Radio | 1.58× | ||
| 17 | Galinha Pintadinha | Movies & TV | 1.56× | ||
| 18 | Skirt | Fashion & Accessoires | 1.56× | ||
| 19 | Shopping malls | Shopping | 1.54× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Creativity | OPEN | 1.51× | |
| Individualism | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Risk Appetite | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Stationery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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