A data profile of the people who buy, follow and care about Lojas Renner in Brazil — modelled from more than twelve digital signal sources. Lojas Renner has an estimated audience of 11,133,798 people in Brazil.
The average Lojas Renner fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio Grande do Sul, Rio de Janeiro.
Top brand affinities include Arezzo, João Fonseca, Personal care, with strongest over-indexing on Arezzo (2.66× the country average).
Demographically, the Lojas Renner audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Lojas Renner fan in Brazil is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Arezzo.
The key figures that characterise the Lojas Renner profile in Brazil.
69.0% are female, 31.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 40.7 |
| Estimated audience size | 11,133,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Lojas Renner audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 99.5% |
| China | 0.1% |
| United States | 0.0% |
Where the Lojas Renner audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~3M | 4.23× | |
| 02 | Rio de Janeiro | ~1.5M | 1.67× | |
| 03 | Santa Catarina | ~800K | 1.60× | |
| 04 | São Paulo | ~4.5M | 1.54× | |
| 05 | Federal District | ~300K | 1.41× | |
| 06 | Minas Gerais | ~1.5M | 1.26× | |
| 07 | Pernambuco | ~600K | 1.23× | |
| 08 | Alagoas | ~200K | 1.06× | |
| 09 | Paraná | ~700K | 1.02× | |
| 10 | Sergipe | ~100K | 0.88× | |
| 11 | Bahia | ~600K | 0.85× | |
| 12 | Espírito Santo | ~200K | 0.85× | |
| 13 | Goiás | ~300K | 0.79× | |
| 14 | Piauí | ~100K | 0.77× | |
| 15 | Amazonas | ~100K | 0.75× | |
| 16 | Rio Grande do Norte | ~100K | 0.75× | |
| 17 | Paraíba | ~200K | 0.74× | |
| 18 | Mato Grosso do Sul | ~100K | 0.72× | |
| 19 | Maranhão | ~200K | 0.67× | |
| 20 | Tocantins | ~50K | 0.64× | |
| 21 | Rondônia | ~60K | 0.63× | |
| 22 | Mato Grosso | ~100K | 0.62× | |
| 23 | Ceará | ~300K | 0.61× | |
| 24 | Acre | ~20K | 0.59× | |
| 25 | Amapá | ~20K | 0.57× | |
| 26 | Pará | ~200K | 0.54× | |
| 27 | Roraima | ~20K | 0.54× |
The strongest cross-interests of the Lojas Renner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Department store | Shopping | 2.79× | ||
| 02 | Arezzo | Travel & Leisure | 2.66× | ||
| 03 | Sephora | Shopping | 2.62× | ||
| 04 | Skin care | Beauty & Wellness | 2.55× | ||
| 05 | Riachuelo | Shopping | 2.35× | ||
| 06 | Vivara | Pets & Animals | 2.32× | ||
| 07 | Dresses | Fashion & Accessoires | 2.09× | ||
| 08 | Personal care | Health | 2.04× | ||
| 09 | O Boticário | Shopping | 2.03× | ||
| 10 | Women's clothing | Fashion & Accessoires | 1.98× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.94× | ||
| 12 | Footwear | Fashion & Accessoires | 1.80× | ||
| 13 | Furniture | Home & Garden | 1.77× | ||
| 14 | Luxury goods | Fashion & Accessoires | 1.73× | ||
| 15 | Barbie | Movies & TV | 1.64× | ||
| 16 | Recipes | Food & Beverages | 1.63× | ||
| 17 | Shoes | Fashion & Accessoires | 1.61× | ||
| 18 | Kitchen | Home & Garden | 1.60× | ||
| 19 | Quality of life | Health | 1.57× | ||
| 20 | João Fonseca | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.14× | |
| Sustainability | BALANCE | 1.75× | |
| Design Affinity | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 1.04× | |
| Spirituality | BALANCE | 1.18× |
Lojas Renner's target market in Brazil covers an estimated 11,133,798 people, concentrated in São Paulo and Rio Grande do Sul.
69.0% of the Lojas Renner audience are female, 31.0% are male, with an average age of 40.7 years.
Lojas Renner fans show strongest brand affinity for Arezzo (2.66×), João Fonseca (1.51×), and Personal care (2.04×) over the country average.
Lojas Renner fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Rio Grande do Sul (reach ~3M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Lojas Renner itself, the audience over-indexes on João Fonseca (1.51×), Personal care (2.04×), Women's clothing (1.98×), and Department store (2.79×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lojas Renner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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