Lojas Renner Target Market in Brazil
Lojas Renner has an estimated audience of 11,159,292 people in Brazil. 69.0% are female, 31.0% are male, average age 40.7. Top regions: São Paulo, Rio Grande do Sul, Rio de Janeiro. Top brand affinities: Arezzo, João Fonseca, Personal care, Barbie, Women's clothing.
The average Lojas Renner fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio Grande do Sul, Rio de Janeiro. Top brand affinities include Arezzo, João Fonseca, Personal care, with strongest over-indexing on Arezzo (2.66× the country average). Demographically, the Lojas Renner audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Customer demographics of Lojas Renner
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 40.7 |
| Estimated audience size | 11,159,292 |
Audience persona
The typical Lojas Renner fan in Brazil is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Arezzo.
Lojas Renner customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4.5M | 1.54× |
| Rio Grande do Sul | ~3M | 4.23× |
| Rio de Janeiro | ~1.5M | 1.67× |
| Minas Gerais | ~1.5M | 1.26× |
| Santa Catarina | ~800K | 1.6× |
| Paraná | ~700K | 1.02× |
| Pernambuco | ~600K | 1.23× |
| Bahia | ~600K | 0.85× |
| Goiás | ~300K | 0.79× |
| Ceará | ~300K | 0.61× |
| Federal District | ~300K | 1.41× |
| Espírito Santo | ~200K | 0.85× |
| Pará | ~200K | 0.54× |
| Maranhão | ~200K | 0.67× |
| Alagoas | ~200K | 1.06× |
| Paraíba | ~200K | 0.74× |
| Amazonas | ~100K | 0.75× |
| Rio Grande do Norte | ~100K | 0.75× |
| Mato Grosso | ~100K | 0.62× |
| Piauí | ~100K | 0.77× |
| Mato Grosso do Sul | ~100K | 0.72× |
| Sergipe | ~100K | 0.88× |
| Rondônia | ~60K | 0.63× |
| Tocantins | ~50K | 0.64× |
| Acre | ~20K | 0.59× |
| Amapá | ~20K | 0.57× |
| Roraima | ~20K | 0.54× |
Top brand affinities of the Lojas Renner audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arezzo | 2.66× | Travel & Leisure |
| João Fonseca | 1.51× | Sports |
| Personal care | 2.04× | Health |
| Barbie | 1.64× | Movies & TV |
| Women's clothing | 1.98× | Fashion & Accessoires |
| Department store | 2.79× | Shopping |
| Beauty salons | 1.94× | Beauty & Wellness |
| Skin care | 2.55× | Beauty & Wellness |
| Vivara | 2.32× | Pets & Animals |
| O Boticário | 2.03× | Shopping |
| Riachuelo | 2.35× | Shopping |
| Sephora | 2.62× | Shopping |
| Furniture | 1.77× | Home & Garden |
| Quality of life | 1.57× | Health |
| Dresses | 2.09× | Fashion & Accessoires |
| Luxury goods | 1.73× | Fashion & Accessoires |
| Footwear | 1.8× | Fashion & Accessoires |
| Shoes | 1.61× | Fashion & Accessoires |
| Recipes | 1.63× | Food & Beverages |
| Kitchen | 1.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.14 |
| Sustainability | BALANCE | 1.75 |
| Design Affinity | PREMIUM | 1.73 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Extroversion | THRILL | 1.71 |
| Creativity | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 99.5% |
| China | 0.1% |
| United States | 0.0% |
See Lojas Renner audiences in other countries
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Frequently asked questions
Who is Lojas Renner's target market in Brazil?
Lojas Renner's target market in Brazil covers an estimated 11,159,292 people, concentrated in São Paulo and Rio Grande do Sul.
What is the gender split and age of Lojas Renner customers?
69.0% of the Lojas Renner audience are female, 31.0% are male, with an average age of 40.7 years.
Which brands do Lojas Renner fans like most?
Lojas Renner fans show strongest brand affinity for Arezzo (2.66×), João Fonseca (1.51×), and Personal care (2.04×) over the country average.
Where do Lojas Renner fans live in Brazil?
Lojas Renner fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Rio Grande do Sul (reach ~3M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Lojas Renner fans also like?
Beyond Lojas Renner itself, the audience over-indexes on João Fonseca (1.51×), Personal care (2.04×), Barbie (1.64×), and Women's clothing (1.98×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Lojas Renner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.