Lojas Renner Audience in Brazil
Lojas Renner has an estimated audience of 11,159,292 people in Brazil. 69.0% are female, 31.0% are male, average age 40.7. Top regions: São Paulo, Rio Grande do Sul, Rio de Janeiro. Top brand affinities: Arezzo, Personal care, Barbie, Women's clothing, Department store.
The average Lojas Renner fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio Grande do Sul, Rio de Janeiro. Top brand affinities include Arezzo, Personal care, Barbie, with strongest over-indexing on Arezzo (2.66× the country average). Demographically, the Lojas Renner audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Lojas Renner fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 40.7 |
| Estimated audience size | 11,159,292 |
Audience persona
The typical Lojas Renner fan in Brazil is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Arezzo.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,490,800 | 1.55× |
| Rio Grande do Sul | 2,789,878 | 4.24× |
| Rio de Janeiro | 1,750,363 | 1.67× |
| Minas Gerais | 1,458,208 | 1.26× |
| Santa Catarina | 821,834 | 1.61× |
| Paraná | 696,624 | 1.02× |
| Pernambuco | 630,238 | 1.23× |
| Bahia | 623,805 | 0.85× |
| Goiás | 334,070 | 0.78× |
| Ceará | 295,469 | 0.61× |
| Federal District | 263,332 | 1.42× |
| Espírito Santo | 196,641 | 0.85× |
| Pará | 193,257 | 0.53× |
| Maranhão | 184,205 | 0.66× |
| Alagoas | 172,308 | 1.06× |
| Paraíba | 165,258 | 0.74× |
| Amazonas | 143,379 | 0.74× |
| Rio Grande do Norte | 138,656 | 0.75× |
| Mato Grosso | 126,288 | 0.6× |
| Piauí | 117,359 | 0.76× |
| Mato Grosso do Sul | 114,692 | 0.7× |
| Sergipe | 101,775 | 0.88× |
| Rondônia | 55,955 | 0.6× |
| Tocantins | 44,898 | 0.61× |
| Acre | 18,849 | 0.49× |
| Amapá | 18,301 | 0.46× |
| Roraima | 11,202 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arezzo | 2.66× | Travel & Leisure |
| Personal care | 2.04× | Health |
| Barbie | 1.64× | Movies & TV |
| Women's clothing | 1.98× | Fashion & Accessoires |
| Department store | 2.79× | Shopping |
| Beauty salons | 1.94× | Beauty & Wellness |
| Skin care | 2.55× | Beauty & Wellness |
| Vivara | 2.32× | Pets & Animals |
| O Boticário | 2.03× | Shopping |
| Riachuelo | 2.35× | Shopping |
| Sephora | 2.62× | Shopping |
| Furniture | 1.77× | Home & Garden |
| Quality of life | 1.57× | Health |
| Dresses | 2.09× | Fashion & Accessoires |
| Luxury goods | 1.73× | Fashion & Accessoires |
| Footwear | 1.8× | Fashion & Accessoires |
| Shoes | 1.61× | Fashion & Accessoires |
| Recipes | 1.63× | Food & Beverages |
| Kitchen | 1.6× | Home & Garden |
| Anti-aging cream | 2.71× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.82 |
| Price Sensitivity | PREMIUM | 1.6 |
| Design Affinity | PREMIUM | 1.27 |
| Need for Security | CONSERVATISM | 1.24 |
| Mindfulness | BALANCE | 1.2 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 99.5% |
| China | 0.1% |
| United States | 0.0% |
See Lojas Renner audiences in other countries
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Frequently asked questions
How many fans does Lojas Renner have in Brazil?
Lojas Renner has an estimated audience of 11,159,292 people in Brazil, concentrated in São Paulo and Rio Grande do Sul.
What is the gender split and age of Lojas Renner fans?
69.0% of Lojas Renner fans are female, 31.0% are male, with an average age of 40.7 years.
Which brands do Lojas Renner fans like most?
Lojas Renner fans show strongest brand affinity for Arezzo (2.66×), Personal care (2.04×), and Barbie (1.64×) over the country average.
Where do Lojas Renner fans live in Brazil?
Lojas Renner fans in Brazil are most concentrated in São Paulo (reach 4,490,800), Rio Grande do Sul (reach 2,789,878), and Rio de Janeiro (reach 1,750,363). These three regions account for the largest share of the active audience.
What other brands do Lojas Renner fans also like?
Beyond Lojas Renner itself, the audience over-indexes on Personal care (2.04×), Barbie (1.64×), Women's clothing (1.98×), and Department store (2.79×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Lojas Renner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.