A data profile of the people who buy, follow and care about Skin care in Brazil — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 10,749,161 people in Brazil.
The average Skin care fan in Brazil is 42.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Personal care, Makeup Tutorials, Anti-aging cream, with strongest over-indexing on Personal care (1.58× the country average).
Demographically, the Skin care audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Skin care fan in Brazil is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Personal care.
The key figures that characterise the Skin care profile in Brazil.
82.8% are female, 17.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 42.4 |
| Estimated audience size | 10,749,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Skin care audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
Where the Skin care audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~50K | 1.34× | |
| 02 | Maranhão | ~300K | 1.29× | |
| 03 | Pará | ~400K | 1.25× | |
| 04 | Amazonas | ~200K | 1.21× | |
| 05 | Pernambuco | ~600K | 1.18× | |
| 06 | Alagoas | ~200K | 1.11× | |
| 07 | Roraima | ~30K | 1.09× | |
| 08 | Bahia | ~800K | 1.07× | |
| 09 | Sergipe | ~100K | 1.03× | |
| 10 | Acre | ~40K | 1.03× | |
| 11 | Piauí | ~200K | 1.02× | |
| 12 | Paraíba | ~200K | 0.97× | |
| 13 | Rio Grande do Norte | ~200K | 0.97× | |
| 14 | Rondônia | ~90K | 0.97× | |
| 15 | Tocantins | ~70K | 0.97× | |
| 16 | Mato Grosso | ~200K | 0.92× | |
| 17 | Mato Grosso do Sul | ~100K | 0.92× | |
| 18 | Rio de Janeiro | ~900K | 0.90× | |
| 19 | Minas Gerais | ~1M | 0.89× | |
| 20 | Ceará | ~400K | 0.89× | |
| 21 | Goiás | ~400K | 0.89× | |
| 22 | São Paulo | ~2.5M | 0.88× | |
| 23 | Santa Catarina | ~400K | 0.87× | |
| 24 | Espírito Santo | ~200K | 0.87× | |
| 25 | Rio Grande do Sul | ~500K | 0.84× | |
| 26 | Paraná | ~500K | 0.78× | |
| 27 | Federal District | ~100K | 0.78× |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup brush | Beauty & Wellness | 3.31× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 3.16× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 2.54× | ||
| 04 | Sephora | Shopping | 2.34× | ||
| 05 | Eye shadow | Beauty & Wellness | 2.29× | ||
| 06 | Foundation (cosmetics) | Beauty & Wellness | 2.29× | ||
| 07 | Facial | Beauty & Wellness | 2.25× | ||
| 08 | Eye liner | Beauty & Wellness | 2.22× | ||
| 09 | Artificial nails | Beauty & Wellness | 2.22× | ||
| 10 | Nail art | Beauty & Wellness | 2.02× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 1.89× | ||
| 12 | Nail polish | Beauty & Wellness | 1.86× | ||
| 13 | Moda Feminina | Fashion & Accessoires | 1.85× | ||
| 14 | Eyebrow | Beauty & Wellness | 1.79× | ||
| 15 | Hair care | Beauty & Wellness | 1.76× | ||
| 16 | Costume jewelry | Fashion & Accessoires | 1.67× | ||
| 17 | Spas | Beauty & Wellness | 1.65× | ||
| 18 | Personal care | Health | 1.58× | ||
| 19 | Arezzo | Travel & Leisure | 1.58× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Price Sensitivity | PREMIUM | 1.14× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.56× |
Skin care has an estimated audience of 10,749,161 people in Brazil, concentrated in São Paulo and Minas Gerais.
82.8% of Skin care fans are female, 17.2% are male, with an average age of 42.4 years.
Skin care fans show strongest brand affinity for Personal care (1.58×), Makeup Tutorials (3.16×), and Anti-aging cream (2.54×) over the country average.
Skin care fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Skin care itself, the audience over-indexes on Makeup Tutorials (3.16×), Anti-aging cream (2.54×), Sephora (2.34×), and Makeup brush (3.31×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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