Skin care Audience in Brazil

Demographics of Skin care fans

Audience persona

The typical Skin care fan in Brazil is more female, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Personal care.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Skin care audiences in other countries

• Skin care — Germany
• Skin care — United States
• Skin care — United Kingdom
• Skin care — France
• Skin care — Italy
• Skin care — Spain
• Skin care — Japan
• Skin care — South Korea
• Skin care — India
• Skin care — Canada
• Skin care — Mexico

More Skin audiences in Brazil

• Skin (13,096,835)
• Anti-aging cream (7,930,183)
• Natural skin care (6,476,275)
• Dermatology (5,039,225)
• Ageing (5,004,477)

Frequently asked questions

How many fans does Skin care have in Brazil?

Skin care has an estimated audience of 10,749,161 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Skin care fans?

82.8% of Skin care fans are female, 17.2% are male, with an average age of 42.4 years.

Which brands do Skin care fans like most?

Skin care fans show strongest brand affinity for Personal care (1.58×), Makeup Tutorials (3.16×), and Anti-aging cream (2.54×) over the country average.

Where do Skin care fans live in Brazil?

Skin care fans in Brazil are most concentrated in São Paulo (reach 2,472,336), Minas Gerais (reach 987,452), and Rio de Janeiro (reach 907,924). These three regions account for the largest share of the active audience.

What other brands do Skin care fans also like?

Beyond Skin care itself, the audience over-indexes on Makeup Tutorials (3.16×), Anti-aging cream (2.54×), Sephora (2.34×), and Makeup brush (3.31×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.