Skin care Audience in Mexico
Skin care has an estimated audience of 4,507,074 people in Mexico. 66.8% are female, 33.2% are male, average age 36.2. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Fitness and wellness, Music, Sports, Sports and outdoors, Shopping.
The average Skin care fan in Mexico is 36.2 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Fitness and wellness, Music, Sports, with strongest over-indexing on Fitness and wellness (1.73× the country average). Demographically, the Skin care audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin care fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 36.2 |
| Estimated audience size | 4,507,074 |
Audience persona
The typical Skin care fan in Mexico is more female, around 36.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Fitness and wellness.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 626,218 | 1.06× |
| State of Mexico | 573,264 | 0.93× |
| Jalisco | 383,435 | 1.15× |
| Veracruz (state) | 327,352 | 1.23× |
| Puebla | 268,081 | 1.12× |
| Nuevo Leon | 262,025 | 0.97× |
| Guanajuato | 232,240 | 1.09× |
| Baja California | 208,543 | 1.11× |
| Michoacan de Ocampo | 178,286 | 1.14× |
| Chihuahua | 148,225 | 0.95× |
| Coahuila de Zaragoza | 138,553 | 1.02× |
| Chiapas | 135,735 | 1× |
| Guerrero | 132,970 | 1.16× |
| Sinaloa | 116,482 | 0.97× |
| Oaxaca | 113,407 | 0.91× |
| Hidalgo | 105,912 | 0.97× |
| Yucatan | 95,995 | 1.03× |
| Morelos | 79,032 | 1.01× |
| Durango | 56,138 | 0.9× |
| Zacatecas | 50,542 | 0.88× |
| Aguascalientes | 46,886 | 0.82× |
| Nayarit | 44,072 | 1.01× |
| Tlaxcala | 42,856 | 0.83× |
| Baja California Sur | 33,264 | 0.92× |
| Campeche | 30,956 | 0.9× |
| Colima | 25,886 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fitness and wellness | 1.73× | Sports |
| Music | 1.73× | Business & Career |
| Sports | 1.73× | Sports |
| Sports and outdoors | 1.73× | Sports |
| Shopping | 1.73× | Shopping |
| Food and drink | 1.73× | Food & Beverages |
| Reading | 1.73× | Literature |
| TV | 1.73× | Movies & TV |
| Business and industry | 1.73× | Business & Career |
| Shopping and fashion | 1.73× | Shopping |
| Games | 1.73× | Games |
| Video | 1.73× | Movies & TV |
| Consumer electronics | 1.65× | Technology & Electronics |
| Clothing | 1.73× | Fashion & Accessoires |
| Business | 1.73× | Business & Career |
| Family and relationships | 1.73× | Kids & Family |
| Anti-aging cream | 4.22× | Beauty & Wellness |
| Hobbies and activities | 1.73× | Sports |
| Computers | 1.73× | Technology & Electronics |
| Soccer | 1.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.12 |
| Design Affinity | PREMIUM | 1.72 |
| Quality Awareness | PREMIUM | 1.62 |
| Travelling | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.39 |
| Family Orientation | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
See Skin care audiences in other countries
More Skin audiences in Mexico
- Skin (7,473,398)
- Natural skin care (2,715,050)
- Anti-aging cream (2,227,655)
- Dermatology (1,437,995)
- Collagen (1,272,714)
Frequently asked questions
How many fans does Skin care have in Mexico?
Skin care has an estimated audience of 4,507,074 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Skin care fans?
66.8% of Skin care fans are female, 33.2% are male, with an average age of 36.2 years.
Which brands do Skin care fans like most?
Skin care fans show strongest brand affinity for Fitness and wellness (1.73×), Music (1.73×), and Sports (1.73×) over the country average.
Where do Skin care fans live in Mexico?
Skin care fans in Mexico are most concentrated in Distrito Federal (reach 626,218), State of Mexico (reach 573,264), and Jalisco (reach 383,435). These three regions account for the largest share of the active audience.
What other brands do Skin care fans also like?
Beyond Skin care itself, the audience over-indexes on Music (1.73×), Sports (1.73×), Sports and outdoors (1.73×), and Shopping (1.73×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.