A data profile of the people who buy, follow and care about Skin care in Mexico — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 4,507,074 people in Mexico.
The average Skin care fan in Mexico is 36.2 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Fitness and wellness, Music, Sports, with strongest over-indexing on Fitness and wellness (1.73× the country average).
Demographically, the Skin care audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Skin care fan in Mexico is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Fitness and wellness.
The key figures that characterise the Skin care profile in Mexico.
66.8% are female, 33.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 36.2 |
| Estimated audience size | 4,507,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Skin care audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
Where the Skin care audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~300K | 1.23× | |
| 02 | Jalisco | ~400K | 1.15× | |
| 03 | Guerrero | ~100K | 1.15× | |
| 04 | Michoacan de Ocampo | ~200K | 1.14× | |
| 05 | Puebla | ~300K | 1.12× | |
| 06 | Baja California | ~200K | 1.11× | |
| 07 | Guanajuato | ~200K | 1.09× | |
| 08 | Distrito Federal | ~600K | 1.06× | |
| 09 | Coahuila de Zaragoza | ~100K | 1.02× | |
| 10 | Yucatan | ~100K | 1.02× | |
| 11 | Morelos | ~80K | 1.01× | |
| 12 | Nayarit | ~40K | 1.01× | |
| 13 | Chiapas | ~100K | 1.00× | |
| 14 | Nuevo Leon | ~300K | 0.97× | |
| 15 | Sinaloa | ~100K | 0.97× | |
| 16 | Hidalgo | ~100K | 0.97× | |
| 17 | Chihuahua | ~100K | 0.95× | |
| 18 | State of Mexico | ~600K | 0.93× | |
| 19 | Baja California Sur | ~30K | 0.93× | |
| 20 | Oaxaca | ~100K | 0.91× | |
| 21 | Durango | ~60K | 0.91× | |
| 22 | Campeche | ~30K | 0.91× | |
| 23 | Colima | ~30K | 0.91× | |
| 24 | Zacatecas | ~50K | 0.89× | |
| 25 | Tlaxcala | ~40K | 0.84× | |
| 26 | Aguascalientes | ~50K | 0.83× |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 4.22× | ||
| 02 | Fitness and wellness | Sports | 1.73× | ||
| 03 | Music | Business & Career | 1.73× | ||
| 04 | Sports | Sports | 1.73× | ||
| 05 | Sports and outdoors | Sports | 1.73× | ||
| 06 | Shopping | Shopping | 1.73× | ||
| 07 | Food and drink | Food & Beverages | 1.73× | ||
| 08 | Reading | Literature | 1.73× | ||
| 09 | TV | Movies & TV | 1.73× | ||
| 10 | Business and industry | Business & Career | 1.73× | ||
| 11 | Shopping and fashion | Shopping | 1.73× | ||
| 12 | Games | Games | 1.73× | ||
| 13 | Video | Movies & TV | 1.73× | ||
| 14 | Clothing | Fashion & Accessoires | 1.73× | ||
| 15 | Business | Business & Career | 1.73× | ||
| 16 | Family and relationships | Kids & Family | 1.73× | ||
| 17 | Hobbies and activities | Sports | 1.73× | ||
| 18 | Computers | Technology & Electronics | 1.73× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.65× | ||
| 20 | Soccer | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.52× | |
| Family Orientation | CONSERVATISM | 1.42× | |
| Price Sensitivity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Tradition | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.85× |
Skin care has an estimated audience of 4,507,074 people in Mexico, concentrated in Distrito Federal and State of Mexico.
66.8% of Skin care fans are female, 33.2% are male, with an average age of 36.2 years.
Skin care fans show strongest brand affinity for Fitness and wellness (1.73×), Music (1.73×), and Sports (1.73×) over the country average.
Skin care fans in Mexico are most concentrated in Distrito Federal (reach ~600K), State of Mexico (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Skin care itself, the audience over-indexes on Music (1.73×), Sports (1.73×), Sports and outdoors (1.73×), and Shopping (1.73×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.