Computers Audience in Mexico
Computers has an estimated audience of 13,044,599 people in Mexico. 48.1% are female, 51.9% are male, average age 33.9. Top regions: State of Mexico, Jalisco, Baja California. Top brand affinities: Wattpad, Mobile payment, Puma, Anti-aging cream, MSN.
The average Computers fan in Mexico is 33.9 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Baja California. Top brand affinities include Wattpad, Mobile payment, Puma, with strongest over-indexing on Wattpad (29.57× the country average). Demographically, the Computers audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Computers fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 33.9 |
| Estimated audience size | 13,044,599 |
Audience persona
The typical Computers fan in Mexico is balanced, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for Wattpad.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,886,746 | 1.05× |
| Jalisco | 1,157,497 | 1.2× |
| Baja California | 854,465 | 1.58× |
| Puebla | 821,449 | 1.19× |
| Nuevo Leon | 813,126 | 1.04× |
| Veracruz (state) | 763,617 | 0.99× |
| Guanajuato | 653,940 | 1.06× |
| Chihuahua | 532,271 | 1.18× |
| Michoacan de Ocampo | 474,847 | 1.05× |
| Coahuila de Zaragoza | 428,756 | 1.1× |
| Chiapas | 420,584 | 1.07× |
| Oaxaca | 315,640 | 0.87× |
| Yucatan | 304,704 | 1.12× |
| Hidalgo | 286,297 | 0.91× |
| Guerrero | 261,728 | 0.79× |
| Sinaloa | 260,892 | 0.75× |
| Morelos | 205,561 | 0.91× |
| Aguascalientes | 174,470 | 1.05× |
| Durango | 165,032 | 0.91× |
| Zacatecas | 163,268 | 0.99× |
| Nayarit | 119,341 | 0.95× |
| Tlaxcala | 114,348 | 0.76× |
| Baja California Sur | 104,344 | 1× |
| Campeche | 68,773 | 0.69× |
| Colima | 64,546 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wattpad | 29.57× | Internet & Social Media |
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| MSN | 2.38× | News |
| Local news | 4.84× | News |
| Pedro Pascal | 2.44× | Movies & TV |
| Stone Island | 20× | Fashion & Accessoires |
| Catholic Church | 1.98× | Politics & Society |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| George Clooney | 5.84× | Movies & TV |
| Sarcasm | 2.1× | Politics & Society |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Game consoles | 1.6× | Technology & Electronics |
| Banana | 1.9× | Food & Beverages |
| Nightlife | 2.1× | Arts & Culture |
| Travel agency | 2.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.01 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
See Computers audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
Frequently asked questions
How many fans does Computers have in Mexico?
Computers has an estimated audience of 13,044,599 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Computers fans?
48.1% of Computers fans are female, 51.9% are male, with an average age of 33.9 years.
Which brands do Computers fans like most?
Computers fans show strongest brand affinity for Wattpad (29.57×), Mobile payment (5.93×), and Puma (2.76×) over the country average.
Where do Computers fans live in Mexico?
Computers fans in Mexico are most concentrated in State of Mexico (reach 1,886,746), Jalisco (reach 1,157,497), and Baja California (reach 854,465). These three regions account for the largest share of the active audience.
What other brands do Computers fans also like?
Beyond Computers itself, the audience over-indexes on Mobile payment (5.93×), Puma (2.76×), Anti-aging cream (3.68×), and MSN (2.38×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.