A data profile of the people who buy, follow and care about Computers in Brazil — modelled from more than twelve digital signal sources. Computers has an estimated audience of 33,674,829 people in Brazil.
Computers has an estimated audience of 33,674,829 people in Brazil. 56.5% are female, 43.5% are male, average age 39.8. Top brand affinities: Polo Ralph Lauren, Riverdale, Hamster, Legoland, UniEuro.
Top brand affinities include Polo Ralph Lauren, Riverdale, Hamster, with strongest over-indexing on Polo Ralph Lauren (1.82× the country average).
Demographically, the Computers audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Computers fan in Brazil is more female, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Polo Ralph Lauren.
The key figures that characterise the Computers profile in Brazil.
56.5% are female, 43.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.8 |
| Estimated audience size | 33,674,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Computers audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UniEuro | Shopping | 1.94× | ||
| 02 | Danish Superliga | Sports | 1.92× | ||
| 03 | Hamster | Pets & Animals | 1.87× | ||
| 04 | Polo Ralph Lauren | Fashion & Accessoires | 1.82× | ||
| 05 | Legoland | Travel & Leisure | 1.57× | ||
| 06 | Riverdale | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.07× | |
| Career Orientation | POWER | 1.05× | |
| Individualism | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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