Computers Audience in Brazil
Computers has an estimated audience of 33,674,829 people in Brazil. 56.5% are female, 43.5% are male, average age 39.8. Top brand affinities: Sociedade Esportiva Palmeiras, São Paulo FC, Neymar, Harry Potter, Cruzeiro Esporte Clube.
Top brand affinities include Sociedade Esportiva Palmeiras, São Paulo FC, Neymar, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.76× the country average). Demographically, the Computers audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Computers fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.8 |
| Estimated audience size | 33,674,829 |
Audience persona
The typical Computers fan in Brazil is more female, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.76× | Sports |
| São Paulo FC | 2.83× | Sports |
| Neymar | 3.21× | Sports |
| Harry Potter | 2.42× | Movies & TV |
| Cruzeiro Esporte Clube | 2.35× | Sports |
| UEFA Champions League | 3.53× | Sports |
| Sport Club Internacional | 2.68× | Sports |
| Polo Ralph Lauren | 16.91× | Fashion & Accessoires |
| Santos FC | 1.98× | Sports |
| Real Madrid C.F. | 1.9× | Sports |
| TikTok | 3.09× | Internet & Social Media |
| Grêmio Foot-Ball Porto Alegrense | 2.78× | Sports |
| AliExpress | 3.28× | Shopping |
| Children's clothing | 3.5× | Fashion & Accessoires |
| Fast food | 2.81× | Food & Beverages |
| CR Flamengo | 2.88× | Sports |
| Discounts and allowances | 3.55× | Shopping |
| Botafogo de Futebol e Regatas | 2.29× | Sports |
| Campeonato Brasileiro Série A | 2.67× | Sports |
| Buscapé | 3.88× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.44 |
| Need for Security | CONSERVATISM | 2.16 |
| Luxury Orientation | PREMIUM | 1.95 |
| Family Orientation | CONSERVATISM | 1.88 |
| Design Affinity | PREMIUM | 1.87 |
| Urban Lifestyle | OPEN | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
See Computers audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.