A data profile of the people who buy, follow and care about Computers in India — modelled from more than twelve digital signal sources. Computers has an estimated audience of 36,391,320 people in India.
Computers has an estimated audience of 36,391,320 people in India. 25.2% are female, 74.8% are male, average age 31.7. Top brand affinities: OPPO, Vivo (telecommunications), One Piece, Samsung Galaxy, Steam.
Top brand affinities include OPPO, Vivo (telecommunications), One Piece, with strongest over-indexing on OPPO (1.64× the country average).
Demographically, the Computers audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Computers fan in India is more male, around 31.7 years old, with strong Indulgence tendencies and a notable affinity for OPPO.
The key figures that characterise the Computers profile in India.
25.2% are female, 74.8% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 31.7 |
| Estimated audience size | 36,391,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Computers audience comes from India.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fairy Tail | Literature | 1.71× | ||
| 02 | Hackers | Movies & TV | 1.65× | ||
| 03 | OPPO | Technology & Electronics | 1.64× | ||
| 04 | My Hero Academia | Literature | 1.63× | ||
| 05 | Steam | Games | 1.60× | ||
| 06 | Webtoon | Internet & Social Media | 1.60× | ||
| 07 | One Piece | Movies & TV | 1.59× | ||
| 08 | Vivo (telecommunications) | Technology & Electronics | 1.58× | ||
| 09 | Dragon Ball Z | Movies & TV | 1.58× | ||
| 10 | Naruto | Literature | 1.56× | ||
| 11 | Amanda Seyfried | Movies & TV | 1.56× | ||
| 12 | Hunter × Hunter | Literature | 1.56× | ||
| 13 | Caterpillar | Fashion & Accessoires | 1.55× | ||
| 14 | Target Corporation | Shopping | 1.55× | ||
| 15 | Samsung Galaxy | Technology & Electronics | 1.54× | ||
| 16 | forex trader | Business & Career | 1.54× | ||
| 17 | Allkpop | Music & Radio | 1.52× | ||
| 18 | Gong Yoo | Movies & TV | 1.52× | ||
| 19 | Huawei | Technology & Electronics | 1.51× | ||
| 20 | OK! | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.10× | |
| Early Adopter Mentality | POWER | 1.07× | |
| Pet Ownership | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.91× | |
| Community Orientation | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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