A data profile of the people who buy, follow and care about Computers in Austria — modelled from more than twelve digital signal sources. Computers has an estimated audience of 3,492,296 people in Austria.
The average Computers fan in Austria is 41.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Premier League, Gambling, First-person shooter games, with strongest over-indexing on Premier League (1.59× the country average).
Demographically, the Computers audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Computers fan in Austria is balanced, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Premier League.
The key figures that characterise the Computers profile in Austria.
50.6% are female, 49.4% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 41.4 |
| Estimated audience size | 3,492,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Computers audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
Where the Computers audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~200K | 1.16× | |
| 02 | Lower Austria | ~600K | 1.12× | |
| 03 | Vorarlberg | ~100K | 1.05× | |
| 04 | Upper Austria | ~500K | 1.02× | |
| 05 | Tyrol | ~200K | 1.00× | |
| 06 | Burgenland | ~90K | 0.98× | |
| 07 | Salzburg | ~200K | 0.91× | |
| 08 | Styria | ~400K | 0.89× | |
| 09 | Vienna | ~600K | 0.86× |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Premier League | Sports | 1.59× | ||
| 02 | UEFA Europa League | Sports | 1.59× | ||
| 03 | Gucci | Fashion & Accessoires | 1.59× | ||
| 04 | NBA | Sports | 1.59× | ||
| 05 | Ultimate Fighting Championship | Sports | 1.59× | ||
| 06 | Rolex | Fashion & Accessoires | 1.59× | ||
| 07 | Serie A | Sports | 1.59× | ||
| 08 | Converse | Fashion & Accessoires | 1.59× | ||
| 09 | Fortnite | Games | 1.59× | ||
| 10 | La Liga | Sports | 1.59× | ||
| 11 | New Balance | Fashion & Accessoires | 1.59× | ||
| 12 | League of Legends | Games | 1.59× | ||
| 13 | Cartier | Fashion & Accessoires | 1.59× | ||
| 14 | WWE | Sports | 1.59× | ||
| 15 | Balenciaga | Fashion & Accessoires | 1.59× | ||
| 16 | Electronic sports | Sports | 1.59× | ||
| 17 | First-person shooter games | Games | 1.58× | ||
| 18 | Gambling | Games | 1.57× | ||
| 19 | Anime movies | Movies & TV | 1.52× | ||
| 20 | Newsletter | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.44× | |
| Community Orientation | OPEN | 1.20× | |
| Social Media Usage | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Design Affinity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.86× |
Computers has an estimated audience of 3,492,296 people in Austria, concentrated in Vienna and Lower Austria.
50.6% of Computers fans are female, 49.4% are male, with an average age of 41.4 years.
Computers fans show strongest brand affinity for Premier League (1.59×), Gambling (1.57×), and First-person shooter games (1.58×) over the country average.
Computers fans in Austria are most concentrated in Vienna (reach ~600K), Lower Austria (reach ~600K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Computers itself, the audience over-indexes on Gambling (1.57×), First-person shooter games (1.58×), Anime movies (1.52×), and UEFA Europa League (1.59×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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