A data profile of the people who buy, follow and care about Gambling in Austria — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 849,974 people in Austria.
The average Gambling fan in Austria is 40.8 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Heute, Billa (supermarket), McDonald's, with strongest over-indexing on Heute (1.76× the country average).
Demographically, the Gambling audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Gambling fan in Austria is more male, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Heute.
The key figures that characterise the Gambling profile in Austria.
43.7% are female, 56.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 40.8 |
| Estimated audience size | 849,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Gambling audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
Where the Gambling audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.38× | |
| 02 | Lower Austria | ~100K | 1.03× | |
| 03 | Carinthia (state) | ~50K | 1.03× | |
| 04 | Upper Austria | ~100K | 0.99× | |
| 05 | Vorarlberg | ~30K | 0.98× | |
| 06 | Vienna | ~200K | 0.97× | |
| 07 | Styria | ~100K | 0.93× | |
| 08 | Tyrol | ~50K | 0.90× | |
| 09 | Salzburg | ~50K | 0.86× |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Interwetten | Games | 3.37× | ||
| 02 | Bwin | Games | 3.23× | ||
| 03 | Telecommunication | Technology & Electronics | 2.42× | ||
| 04 | Internet & Social Media | 2.37× | |||
| 05 | McDonald's | Food & Beverages | 2.35× | ||
| 06 | AutoScout24 | Cars & Mobility | 2.31× | ||
| 07 | Video | Movies & TV | 2.24× | ||
| 08 | GMX Mail | Internet & Social Media | 2.19× | ||
| 09 | Hornbach | Shopping | 2.18× | ||
| 10 | Internet & Social Media | 2.14× | |||
| 11 | Obi (store) | Shopping | 2.08× | ||
| 12 | Billa (supermarket) | Shopping | 2.06× | ||
| 13 | Smartphones | Technology & Electronics | 1.94× | ||
| 14 | Internet & Social Media | 1.82× | |||
| 15 | Bild | News | 1.80× | ||
| 16 | Germany | Travel & Leisure | 1.80× | ||
| 17 | Heute | Movies & TV | 1.76× | ||
| 18 | Kronen Zeitung | News | 1.75× | ||
| 19 | Spar (retailer) | Shopping | 1.74× | ||
| 20 | Amazon.com | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.47× | |
| Urban Lifestyle | OPEN | 1.23× | |
| Luxury Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.16× | |
| Patriotism | CONSERVATISM | 0.23× | |
| Travelling | THRILL | 0.40× |
Gambling has an estimated audience of 849,974 people in Austria, concentrated in Vienna and Lower Austria.
43.7% of Gambling fans are female, 56.3% are male, with an average age of 40.8 years.
Gambling fans show strongest brand affinity for Heute (1.76×), Billa (supermarket) (2.06×), and McDonald's (2.35×) over the country average.
Gambling fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Gambling itself, the audience over-indexes on Billa (supermarket) (2.06×), McDonald's (2.35×), Google (2.37×), and Spar (retailer) (1.74×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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