A data profile of the people who buy, follow and care about Google in Austria — modelled from more than twelve digital signal sources. Google has an estimated audience of 5,086,940 people in Austria.
The average Google fan in Austria is 43.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Styria.
Top brand affinities include Mobile phones, Smartphones, Wikipedia, with strongest over-indexing on Mobile phones (1.61× the country average).
Demographically, the Google audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Google fan in Austria is balanced, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mobile phones.
The key figures that characterise the Google profile in Austria.
50.9% are female, 49.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 43.5 |
| Estimated audience size | 5,086,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Google audience comes from Austria.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.5% |
| Brazil | 1.9% |
Where the Google audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1M | 1.18× | |
| 02 | Upper Austria | ~700K | 1.12× | |
| 03 | Styria | ~700K | 1.07× | |
| 04 | Vorarlberg | ~200K | 1.00× | |
| 05 | Tyrol | ~300K | 0.98× | |
| 06 | Carinthia (state) | ~200K | 0.95× | |
| 07 | Lower Austria | ~700K | 0.92× | |
| 08 | Salzburg | ~300K | 0.91× | |
| 09 | Burgenland | ~100K | 0.88× |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 2.13× | ||
| 02 | Wikipedia | Internet & Social Media | 2.10× | ||
| 03 | Video hosting service | Technology & Electronics | 2.02× | ||
| 04 | World Wide Web | Internet & Social Media | 1.88× | ||
| 05 | Technology & Electronics | 1.84× | |||
| 06 | Database | Technology & Electronics | 1.79× | ||
| 07 | Cloud computing | Technology & Electronics | 1.78× | ||
| 08 | Android (operating system) | Technology & Electronics | 1.72× | ||
| 09 | Mobile app | Technology & Electronics | 1.69× | ||
| 10 | Video on demand | Movies & TV | 1.69× | ||
| 11 | Web browser | Technology & Electronics | 1.63× | ||
| 12 | Mobile phones | Technology & Electronics | 1.61× | ||
| 13 | Short film | Movies & TV | 1.60× | ||
| 14 | Artificial intelligence | Technology & Electronics | 1.60× | ||
| 15 | Mobile device | Technology & Electronics | 1.57× | ||
| 16 | Tablet computers | Technology & Electronics | 1.57× | ||
| 17 | Smartphones | Technology & Electronics | 1.56× | ||
| 18 | Social network | Internet & Social Media | 1.56× | ||
| 19 | Credit cards | Business & Career | 1.54× | ||
| 20 | Fairy tale | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.20× | |
| Price Sensitivity | PREMIUM | 1.17× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.42× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Travelling | THRILL | 0.80× |
Google has an estimated audience of 5,086,940 people in Austria, concentrated in Vienna and Upper Austria.
50.9% of Google fans are female, 49.1% are male, with an average age of 43.5 years.
Google fans show strongest brand affinity for Mobile phones (1.61×), Smartphones (1.56×), and Wikipedia (2.1×) over the country average.
Google fans in Austria are most concentrated in Vienna (reach ~1M), Upper Austria (reach ~700K), and Styria (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Google itself, the audience over-indexes on Smartphones (1.56×), Wikipedia (2.1×), Mobile app (1.69×), and Social network (1.56×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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