A data profile of the people who buy, follow and care about Video on demand in Austria — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 934,965 people in Austria.
The average Video on demand fan in Austria is 41.2 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
The key figures that characterise the Video on demand profile in Austria.
42.8% are female, 57.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 41.2 |
| Estimated audience size | 934,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Video on demand audience comes from Austria.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
Where the Video on demand audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.12× | |
| 02 | Vorarlberg | ~40K | 1.08× | |
| 03 | Carinthia (state) | ~50K | 1.03× | |
| 04 | Salzburg | ~60K | 0.99× | |
| 05 | Tyrol | ~60K | 0.96× | |
| 06 | Lower Austria | ~100K | 0.94× | |
| 07 | Upper Austria | ~100K | 0.94× | |
| 08 | Styria | ~100K | 0.93× | |
| 09 | Vienna | ~200K | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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