A data profile of the people who buy, follow and care about Video on demand in Spain — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 4,343,551 people in Spain.
The average Video on demand fan in Spain is 44.3 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
The key figures that characterise the Video on demand profile in Spain.
47.6% are female, 52.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 44.3 |
| Estimated audience size | 4,343,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Video on demand audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
Where the Video on demand audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~60K | 1.16× | |
| 02 | Navarre | ~60K | 1.14× | |
| 03 | Extremadura | ~100K | 1.10× | |
| 04 | Principality of Asturias | ~100K | 1.05× | |
| 05 | Region of Murcia | ~200K | 1.02× | |
| 06 | Aragon | ~100K | 1.02× | |
| 07 | Castilla-La Mancha | ~200K | 0.99× | |
| 08 | Balearic Islands | ~100K | 0.99× | |
| 09 | Castile and León | ~200K | 0.97× | |
| 10 | Canary Islands | ~200K | 0.96× | |
| 11 | Galicia | ~200K | 0.95× | |
| 12 | Basque Autonomous Country | ~200K | 0.95× | |
| 13 | Comunidad Valenciana | ~400K | 0.91× | |
| 14 | Andalusia | ~800K | 0.90× | |
| 15 | Catalonia | ~700K | 0.86× | |
| 16 | Community of Madrid | ~600K | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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