Video on demand Audience in Canada
Video on demand has an estimated audience of 5,326,567 people in Canada. 45.7% are female, 54.3% are male, average age 41.6. Top regions: Ontario, Quebec, British Columbia.
The average Video on demand fan in Canada is 41.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Movies & TV · Type: Topic
Demographics of Video on demand fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 41.6 |
| Estimated audience size | 5,326,567 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,883,643 | 0.84× |
| Quebec | 1,023,886 | 0.8× |
| British Columbia | 706,784 | 0.89× |
| Alberta | 581,793 | 0.88× |
| Manitoba | 191,129 | 0.96× |
| Saskatchewan | 163,537 | 0.97× |
| Nova Scotia | 153,346 | 0.97× |
| New Brunswick | 122,132 | 0.99× |
| Newfoundland and Labrador | 84,103 | 1.04× |
| Prince Edward Island | 32,024 | 1.22× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
See Video on demand audiences in other countries
More Movies & TV audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.