Video on demand Audience in Mexico
Video on demand has an estimated audience of 5,183,034 people in Mexico. 45.7% are female, 54.3% are male, average age 32.2.
Demographically, the Video on demand audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Category: Movies & TV · Type: Topic
Demographics of Video on demand fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 32.2 |
| Estimated audience size | 5,183,034 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Risk Appetite | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.25 |
| Travelling | THRILL | 1.2 |
| Extroversion | THRILL | 1.03 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
See Video on demand audiences in other countries
More Movies & TV audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.