A data profile of the people who buy, follow and care about Video on demand in Brazil — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 7,333,431 people in Brazil.
The average Video on demand fan in Brazil is 38.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Video on demand profile in Brazil.
48.3% are female, 51.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.4 |
| Estimated audience size | 7,333,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Video on demand audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
Where the Video on demand audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sergipe | ~80K | 1.10× | |
| 02 | Roraima | ~20K | 1.09× | |
| 03 | Acre | ~30K | 1.07× | |
| 04 | Alagoas | ~100K | 1.04× | |
| 05 | Amapá | ~30K | 1.04× | |
| 06 | Piauí | ~100K | 1.03× | |
| 07 | Rio Grande do Norte | ~100K | 1.02× | |
| 08 | Mato Grosso do Sul | ~100K | 1.02× | |
| 09 | Paraíba | ~100K | 1.01× | |
| 10 | Amazonas | ~100K | 1.01× | |
| 11 | Rondônia | ~60K | 1.01× | |
| 12 | Tocantins | ~50K | 1.00× | |
| 13 | Mato Grosso | ~100K | 0.99× | |
| 14 | Maranhão | ~200K | 0.98× | |
| 15 | Federal District | ~100K | 0.98× | |
| 16 | Espírito Santo | ~100K | 0.97× | |
| 17 | Pará | ~200K | 0.96× | |
| 18 | Pernambuco | ~300K | 0.94× | |
| 19 | Ceará | ~300K | 0.94× | |
| 20 | Goiás | ~300K | 0.94× | |
| 21 | Bahia | ~400K | 0.92× | |
| 22 | Santa Catarina | ~300K | 0.92× | |
| 23 | Rio Grande do Sul | ~400K | 0.91× | |
| 24 | Paraná | ~400K | 0.90× | |
| 25 | Minas Gerais | ~700K | 0.86× | |
| 26 | Rio de Janeiro | ~600K | 0.86× | |
| 27 | São Paulo | ~1.5M | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.