A data profile of the people who buy, follow and care about Video on demand in United Kingdom — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 10,365,827 people in United Kingdom.
The average Video on demand fan in United Kingdom is 43.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
The key figures that characterise the Video on demand profile in United Kingdom.
48.4% are female, 51.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 43.3 |
| Estimated audience size | 10,365,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Video on demand audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
Where the Video on demand audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~1M | 1.11× | |
| 02 | England | ~8M | 1.08× | |
| 03 | South West | ~900K | 1.06× | |
| 04 | South East | ~1.5M | 1.03× | |
| 05 | Northern Ireland | ~300K | 1.03× | |
| 06 | East Midlands | ~700K | 1.00× | |
| 07 | Wales | ~600K | 1.00× | |
| 08 | West Midlands | ~400K | 1.00× | |
| 09 | North East | ~400K | 0.99× | |
| 10 | Yorkshire and the Humber | ~800K | 0.96× | |
| 11 | Scotland | ~900K | 0.94× | |
| 12 | North West | ~1M | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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