Video on demand Audience in United Kingdom
Video on demand has an estimated audience of 10,365,827 people in United Kingdom. 48.4% are female, 51.6% are male, average age 43.3. Top regions: England, South East, East of England.
The average Video on demand fan in United Kingdom is 43.3 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, East of England. Demographically, the Video on demand audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Category: Movies & TV · Type: Topic
Demographics of Video on demand fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 43.3 |
| Estimated audience size | 10,365,827 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,774,371 | 1.1× |
| South East | 1,498,878 | 1.08× |
| East of England | 1,264,888 | 1.34× |
| South West | 1,060,623 | 1.24× |
| Yorkshire and the Humber | 722,556 | 0.87× |
| East Midlands | 710,671 | 0.97× |
| North West | 637,453 | 0.58× |
| Wales | 604,661 | 1.02× |
| Scotland | 557,375 | 0.6× |
| West Midlands | 442,045 | 0.99× |
| Northern Ireland | 407,817 | 1.28× |
| North East | 375,540 | 0.93× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.25 |
| Price Sensitivity | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.16 |
| Indulgence | JOY | 1.14 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
See Video on demand audiences in other countries
More Movies & TV audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.