Video on demand Audience in Germany
Video on demand has an estimated audience of 7,871,137 people in Germany. 39.4% are female, 60.6% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wikipedia, Performance art, Apple, Digital television, Video hosting service.
The average Video on demand fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wikipedia, Performance art, Apple, with strongest over-indexing on Wikipedia (1.91× the country average). Demographically, the Video on demand audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Video on demand fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 40.2 |
| Estimated audience size | 7,871,137 |
Audience persona
The typical Video on demand fan in Germany is more male, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,779,223 | 1.03× |
| Bayern | 1,257,565 | 0.99× |
| Baden-Württemberg | 1,026,387 | 0.96× |
| Niedersachsen | 772,915 | 1.01× |
| Hessen | 600,996 | 1× |
| Berlin | 481,703 | 1.37× |
| Rheinland-Pfalz | 373,167 | 0.95× |
| Sachsen | 368,154 | 0.95× |
| Schleswig-Holstein | 303,848 | 1.08× |
| Brandenburg | 216,399 | 0.89× |
| Hamburg | 185,133 | 1.04× |
| Sachsen-Anhalt | 175,796 | 0.86× |
| Thüringen | 175,354 | 0.87× |
| Mecklenburg-Vorpommern | 161,861 | 1.08× |
| Saarland | 84,055 | 0.87× |
| Bremen | 70,703 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 1.91× | Internet & Social Media |
| Performance art | 2.31× | Arts & Culture |
| Apple | 1.5× | Technology & Electronics |
| Digital television | 2.01× | Movies & TV |
| Video hosting service | 2.11× | Technology & Electronics |
| Creative Commons | 2.28× | Technology & Electronics |
| Record label | 2.15× | Music & Radio |
| Apple Watch | 1.76× | Technology & Electronics |
| ITunes | 2.04× | Music & Radio |
| App Store (iOS) | 2.37× | Technology & Electronics |
| Internet television | 1.8× | Technology & Electronics |
| Apple TV | 1.94× | Movies & TV |
| Amazon Fire TV | 2.03× | Movies & TV |
| Bruce Willis | 1.51× | Movies & TV |
| Fast fashion | 1.8× | Fashion & Accessoires |
| Steve Jobs | 2.9× | Business & Career |
| Satellite television | 1.88× | Technology & Electronics |
| Digital audio | 1.67× | Technology & Electronics |
| General fitness training | 1.73× | Sports |
| Cable television | 1.78× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.27 |
| Early Adopter Mentality | POWER | 1.14 |
| Tradition | CONSERVATISM | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
See Video on demand audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Video on demand have in Germany?
Video on demand has an estimated audience of 7,871,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video on demand fans?
39.4% of Video on demand fans are female, 60.6% are male, with an average age of 40.2 years.
Which brands do Video on demand fans like most?
Video on demand fans show strongest brand affinity for Wikipedia (1.91×), Performance art (2.31×), and Apple (1.5×) over the country average.
Where do Video on demand fans live in Germany?
Video on demand fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,779,223), Bayern (reach 1,257,565), and Baden-Württemberg (reach 1,026,387). These three regions account for the largest share of the active audience.
What other brands do Video on demand fans also like?
Beyond Video on demand itself, the audience over-indexes on Performance art (2.31×), Apple (1.5×), Digital television (2.01×), and Video hosting service (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.