Video on demand Audience in Germany
A data profile of the people who buy, follow and care about Video on demand in Germany — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 7,871,137 people in Germany.
The average Video on demand fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wikipedia, Performance art, Apple, with strongest over-indexing on Wikipedia (1.91× the country average).
Demographically, the Video on demand audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Video on demand fan in Germany is more male, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Wikipedia.
At a glance
The key figures that characterise the Video on demand profile in Germany.
Search interest · 12-month trend
Demographics of Video on demand fans
39.4% are female, 60.6% are male, average age 40.2.
Gender split
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 40.2 |
| Estimated audience size | 7,871,137 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Video on demand audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
Geography
Where the Video on demand audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 1.25× | |
| 02 | Bremen | ~70K | 1.04× | |
| 03 | Schleswig-Holstein | ~300K | 1.03× | |
| 04 | Mecklenburg-Vorpommern | ~200K | 1.03× | |
| 05 | Nordrhein-Westfalen | ~1.5M | 1.01× | |
| 06 | Rheinland-Pfalz | ~400K | 1.01× | |
| 07 | Hamburg | ~200K | 1.00× | |
| 08 | Niedersachsen | ~700K | 0.98× | |
| 09 | Hessen | ~600K | 0.98× | |
| 10 | Sachsen | ~400K | 0.98× | |
| 11 | Brandenburg | ~200K | 0.98× | |
| 12 | Thüringen | ~200K | 0.98× | |
| 13 | Bayern | ~1M | 0.97× | |
| 14 | Saarland | ~90K | 0.97× | |
| 15 | Sachsen-Anhalt | ~200K | 0.96× | |
| 16 | Baden-Württemberg | ~1M | 0.94× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Video on demand audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steve Jobs | Business & Career | 2.90× | ||
| 02 | App Store (iOS) | Technology & Electronics | 2.37× | ||
| 03 | Performance art | Arts & Culture | 2.31× | ||
| 04 | Creative Commons | Technology & Electronics | 2.28× | ||
| 05 | Record label | Music & Radio | 2.15× | ||
| 06 | Video hosting service | Technology & Electronics | 2.11× | ||
| 07 | ITunes | Music & Radio | 2.04× | ||
| 08 | Amazon Fire TV | Movies & TV | 2.03× | ||
| 09 | Digital television | Movies & TV | 2.01× | ||
| 10 | Apple TV | Movies & TV | 1.94× | ||
| 11 | Wikipedia | Internet & Social Media | 1.91× | ||
| 12 | Satellite television | Technology & Electronics | 1.88× | ||
| 13 | Internet television | Technology & Electronics | 1.80× | ||
| 14 | Fast fashion | Fashion & Accessoires | 1.80× | ||
| 15 | Cable television | Technology & Electronics | 1.78× | ||
| 16 | Apple Watch | Technology & Electronics | 1.76× | ||
| 17 | General fitness training | Sports | 1.73× | ||
| 18 | Digital audio | Technology & Electronics | 1.67× | ||
| 19 | Bruce Willis | Movies & TV | 1.51× | ||
| 20 | Apple | Technology & Electronics | 1.50× |
Personality of the Video on demand audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.07× | |
| Extroversion | THRILL | 1.00× | |
| Creativity | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Travelling | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.77× |
Frequently asked questions
How many fans does Video on demand have in Germany?
Video on demand has an estimated audience of 7,871,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video on demand fans?
39.4% of Video on demand fans are female, 60.6% are male, with an average age of 40.2 years.
Which brands do Video on demand fans like most?
Video on demand fans show strongest brand affinity for Wikipedia (1.91×), Performance art (2.31×), and Apple (1.5×) over the country average.
Where do Video on demand fans live in Germany?
Video on demand fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Video on demand fans also like?
Beyond Video on demand itself, the audience over-indexes on Performance art (2.31×), Apple (1.5×), Digital television (2.01×), and Video hosting service (2.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Video on demand audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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