Rascasse Audience Intelligence

Cable television Audience in Germany

A data profile of the people who buy, follow and care about Cable television in Germany — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 2,891,149 people in Germany.

#1350among Topic in Germany#132in Technology & Electronics

The average Cable television fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, DirecTV, Python (programming language), with strongest over-indexing on Google Maps (3.2× the country average).

Demographically, the Cable television audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cable television fan in Germany is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cable television profile in Germany.

Audience size
2.9M
in Germany
Gender
37.5%♀
62.5% male
Age
38.2
average years
Country rank
#2227
Topic in Germany
Fig. 01

Search interest · 12-month trend

+701%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cable television fans

37.5% are female, 62.5% are male, average age 38.2.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Cable television audience in Germany
MetricValue
Female37.5%
Male62.5%
Average age38.2
Estimated audience size2,891,149
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Cable television audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Cable television audience comes from Germany.

Worldwide audience distribution share by country for Cable television
CountryShare
United States22.9%
Brazil6.8%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cable television audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cable television fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.19×
02Mecklenburg-Vorpommern~70K1.18×
03Bremen~30K1.13×
04Hamburg~70K1.12×
05Berlin~100K1.10×
06Schleswig-Holstein~100K1.09×
07Sachsen~200K1.06×
08Niedersachsen~300K1.02×
09Baden-Württemberg~400K1.01×
10Brandenburg~90K1.01×
11Hessen~200K0.91×
12Bayern~400K0.90×
13Sachsen-Anhalt~70K0.88×
14Thüringen~60K0.86×
15Saarland~30K0.86×
16Rheinland-Pfalz~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Cable television, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cable television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cable television audience
#·InterestCategoryAffinity×
01Savoy HotelTravel & Leisure16.61×
02Long jumpSports9.18×
03Google PlayTechnology & Electronics8.43×
04DirecTVMovies & TV8.32×
05PhotocopierBusiness & Career8.23×
06WebExTechnology & Electronics7.98×
07Big dataBusiness & Career6.71×
08Python (programming language)Technology & Electronics6.24×
09HeadphonesTechnology & Electronics5.17×
10Country rapMusic & Radio4.10×
11Instant GamingGames4.00×
12Robert RedfordMovies & TV3.83×
13Google DriveTechnology & Electronics3.81×
14PillowHome & Garden3.26×
15Google MapsInternet & Social Media3.20×
16HairstyleBeauty & Wellness2.08×
17TransfermarktSports1.99×
18HappinessHealth1.88×
19TagesschauMovies & TV1.81×
20Netto Marken-DiscountShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cable television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cable television audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.58×
SpiritualityBALANCE1.57×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cable television audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
CreativityOPEN0.75×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cable television have in Germany?

Cable television has an estimated audience of 2,891,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cable television fans?

37.5% of Cable television fans are female, 62.5% are male, with an average age of 38.2 years.

03

Which brands do Cable television fans like most?

Cable television fans show strongest brand affinity for Google Maps (3.2×), DirecTV (8.32×), and Python (programming language) (6.24×) over the country average.

04

Where do Cable television fans live in Germany?

Cable television fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cable television fans also like?

Beyond Cable television itself, the audience over-indexes on DirecTV (8.32×), Python (programming language) (6.24×), Google Play (8.43×), and Headphones (5.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Cable television audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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