Cable television Audience in Germany
Cable television has an estimated audience of 2,891,149 people in Germany. 37.5% are female, 62.5% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Headphones, Satire, Pillow, Country rap, Long jump.
The average Cable television fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Headphones, Satire, Pillow, with strongest over-indexing on Headphones (9.16× the country average). Demographically, the Cable television audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Cable television fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 38.2 |
| Estimated audience size | 2,891,149 |
Audience persona
The typical Cable television fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Headphones.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 790,724 | 1.25× |
| Bayern | 494,821 | 1.06× |
| Baden-Württemberg | 432,941 | 1.1× |
| Niedersachsen | 297,447 | 1.06× |
| Hessen | 220,184 | 1× |
| Berlin | 142,831 | 1.1× |
| Sachsen | 119,184 | 0.84× |
| Schleswig-Holstein | 118,979 | 1.15× |
| Rheinland-Pfalz | 115,822 | 0.8× |
| Brandenburg | 88,625 | 0.99× |
| Hamburg | 79,882 | 1.22× |
| Sachsen-Anhalt | 62,145 | 0.83× |
| Mecklenburg-Vorpommern | 61,601 | 1.12× |
| Thüringen | 53,149 | 0.72× |
| Bremen | 26,765 | 1.08× |
| Saarland | 24,053 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Headphones | 9.16× | Technology & Electronics |
| Satire | 5.95× | Literature |
| Pillow | 6.13× | Home & Garden |
| Country rap | 6.82× | Music & Radio |
| Long jump | 12.92× | Sports |
| Bleacher Report | 17.54× | Sports |
| Erbil | 12.38× | Travel & Leisure |
| DirecTV | 6.78× | Movies & TV |
| German television comedy | 5.15× | Movies & TV |
| Pets | 1.64× | Pets & Animals |
| Livemusic | 2.82× | Music & Radio |
| Hygiene | 2.84× | Beauty & Wellness |
| Tagesschau | 1.66× | Movies & TV |
| Street photography | 3.27× | Technology & Electronics |
| Hairstyle | 2.48× | Beauty & Wellness |
| Video on demand | 2.63× | Movies & TV |
| Automobiles | 1.61× | Cars & Mobility |
| Vacations | 2.18× | Travel & Leisure |
| Public administration | 6.7× | Business & Career |
| Savoy Hotel | 17.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.4 |
| Sports Activity | POWER | 1.34 |
| Pet Ownership | JOY | 1.32 |
| Tradition | CONSERVATISM | 1.31 |
| Sustainability | BALANCE | 1.27 |
| Extroversion | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
See Cable television audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cable television have in Germany?
Cable television has an estimated audience of 2,891,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cable television fans?
37.5% of Cable television fans are female, 62.5% are male, with an average age of 38.2 years.
Which brands do Cable television fans like most?
Cable television fans show strongest brand affinity for Headphones (9.16×), Satire (5.95×), and Pillow (6.13×) over the country average.
Where do Cable television fans live in Germany?
Cable television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 790,724), Bayern (reach 494,821), and Baden-Württemberg (reach 432,941). These three regions account for the largest share of the active audience.
What other brands do Cable television fans also like?
Beyond Cable television itself, the audience over-indexes on Satire (5.95×), Pillow (6.13×), Country rap (6.82×), and Long jump (12.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.