A data profile of the people who buy, follow and care about Cable television in Spain — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 4,623,822 people in Spain.
Cable television has an estimated audience of 4,623,822 people in Spain. 48.1% are female, 51.9% are male, average age 44.0. Top brand affinities: Google Drive, Satire, Betfair, FilmAffinity, Iberia (airline).
Top brand affinities include Google Drive, Satire, Betfair, with strongest over-indexing on Google Drive (5.54× the country average).
Demographically, the Cable television audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Cable television fan in Spain is balanced, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Google Drive.
The key figures that characterise the Cable television profile in Spain.
48.1% are female, 51.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 44.0 |
| Estimated audience size | 4,623,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Cable television audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bleacher Report | Sports | 14.08× | ||
| 02 | Satire | Literature | 6.72× | ||
| 03 | Google Drive | Technology & Electronics | 5.54× | ||
| 04 | Betfair | Games | 5.48× | ||
| 05 | Headphones | Technology & Electronics | 4.97× | ||
| 06 | AT&T | Technology & Electronics | 4.73× | ||
| 07 | Big data | Business & Career | 4.54× | ||
| 08 | Broadcasting of sports events | Movies & TV | 4.09× | ||
| 09 | Python (programming language) | Technology & Electronics | 3.88× | ||
| 10 | FilmAffinity | Movies & TV | 3.58× | ||
| 11 | Rayo Vallecano | Travel & Leisure | 3.21× | ||
| 12 | Refrigerator | Home & Garden | 3.09× | ||
| 13 | Distilled beverage | Food & Beverages | 2.44× | ||
| 14 | Internet & Social Media | 2.38× | |||
| 15 | Iberia (airline) | Travel & Leisure | 2.23× | ||
| 16 | High-definition television | Technology & Electronics | 1.93× | ||
| 17 | Wikipedia | Internet & Social Media | 1.79× | ||
| 18 | Innovation | Business & Career | 1.78× | ||
| 19 | Movistar+ | Movies & TV | 1.76× | ||
| 20 | MSN | News | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Tradition | CONSERVATISM | 1.30× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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