Cable television Audience in United States

Cable television logo

Cable television has an estimated audience of 38,231,623 people in United States. 46.1% are female, 53.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Aaron Rodgers.

The average Cable television fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (15.52× the country average). Demographically, the Cable television audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Cable television fans

Demographic split for Cable television audience in United States
MetricValue
Female46.1%
Male53.9%
Average age40.3
Estimated audience size38,231,623

Audience persona

The typical Cable television fan in United States is balanced, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Cable television in United States
RegionReachAffinity
California5,045,2871.2×
Texas3,649,5421.11×
Florida2,543,9840.98×
New York2,509,6751.17×
Illinois1,621,6271.27×
Ohio1,610,9541.37×
North Carolina1,479,6771.29×
Georgia1,268,1741.08×
Pennsylvania1,255,4660.98×
Virginia1,186,4071.27×
Arizona1,147,4561.47×
New Jersey1,089,4971.12×
Michigan1,077,2611.08×
Alabama1,060,3271.99×
Tennessee920,2371.2×
Indiana757,0841.08×
Wisconsin726,1401.26×
Missouri714,1661.16×
South Carolina707,1671.23×
Kentucky610,4561.27×
Washington589,7010.77×
Massachusetts587,5370.78×
Louisiana503,4271.02×
Oklahoma489,3361.15×
Maryland487,3000.74×
Oregon433,8380.99×
Colorado419,6980.7×
Minnesota414,5480.76×
Mississippi402,5911.28×
Nevada373,9571.01×
Arkansas363,8221.16×
Connecticut329,7430.86×
Iowa299,3320.95×
Kansas276,7410.92×
Idaho234,3441.22×
Utah221,0870.65×
Nebraska171,0670.89×
New Mexico156,3760.82×
West Virginia142,4390.8×
Maine129,5340.95×
New Hampshire129,5050.86×
Rhode Island118,5390.97×
Hawaii93,8780.57×
Washington, District of Columbia90,9670.79×
Delaware82,2420.78×
Montana74,0620.7×
North Dakota67,7550.86×
South Dakota66,0730.75×
Alaska41,6630.51×
Vermont40,3580.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cable television audience
BrandAffinityCategory
Capital One15.52×Business & Career
Google Maps14.18×Internet & Social Media
Indeed.com13.45×Business & Career
CarGurus16.98×Cars & Mobility
Aaron Rodgers15.15×Sports
Bruce Willis14.58×Movies & TV
Circle K13.99×Shopping
AccuWeather12.48×Home & Garden
DeviantArt13.53×Internet & Social Media
Enterprise Rent-A-Car11.3×Cars & Mobility
Diane Keaton11.49×Movies & TV
Beetlejuice8.97×Movies & TV
Google News10.12×News
Khan Academy13.98×Business & Career
ICloud14.72×Technology & Electronics
Billy Bob Thornton13.68×Movies & TV
Blake Lively13.61×Movies & TV
Matthew McConaughey12.09×Movies & TV
Luka Dončić14.42×Sports
Jason Momoa12.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cable television audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.34
TraditionCONSERVATISM1.28
DIY MentalityTHRILL1.24
Early Adopter MentalityPOWER1.22
ExtroversionTHRILL1.2
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Cable television
CountryShare
United States22.9%
Brazil6.8%
India5.3%

See Cable television audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Cable television have in United States?

Cable television has an estimated audience of 38,231,623 people in United States, concentrated in California and Texas.

What is the gender split and age of Cable television fans?

46.1% of Cable television fans are female, 53.9% are male, with an average age of 40.3 years.

Which brands do Cable television fans like most?

Cable television fans show strongest brand affinity for Capital One (15.52×), Google Maps (14.18×), and Indeed.com (13.45×) over the country average.

Where do Cable television fans live in United States?

Cable television fans in United States are most concentrated in California (reach 5,045,287), Texas (reach 3,649,542), and Florida (reach 2,543,984). These three regions account for the largest share of the active audience.

What other brands do Cable television fans also like?

Beyond Cable television itself, the audience over-indexes on Google Maps (14.18×), Indeed.com (13.45×), CarGurus (16.98×), and Aaron Rodgers (15.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.