Rascasse Audience Intelligence

Cable television Audience in United States

A data profile of the people who buy, follow and care about Cable television in United States — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 38,231,623 people in United States.

#440among Topic in United States#37in Technology & Electronics

The average Cable television fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, High-definition television, IPTV, with strongest over-indexing on Google Drive (1.51× the country average).

Demographically, the Cable television audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cable television fan in United States is balanced, around 40.3 years old, with strong Tradition tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cable television profile in United States.

Audience size
38.2M
in United States
Gender
46.1%♀
53.9% male
Age
40.3
average years
Country rank
#616
Topic in United States
Fig. 01

Search interest · 12-month trend

+69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cable television fans

46.1% are female, 53.9% are male, average age 40.3.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Cable television audience in United States
MetricValue
Female46.1%
Male53.9%
Average age40.3
Estimated audience size38,231,623
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Cable television audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Cable television audience comes from United States.

Worldwide audience distribution share by country for Cable television
CountryShare
United States22.9%
Brazil6.8%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cable television audience in United States is strongest.

Fig. 05

Top regions by affinity

Cable television fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~900K1.72×
02Kentucky~600K1.28×
03Mississippi~400K1.28×
04Ohio~1.5M1.26×
05Arizona~1M1.25×
06Wisconsin~700K1.23×
07Arkansas~400K1.23×
08Oklahoma~500K1.19×
09Tennessee~900K1.18×
10Missouri~700K1.17×
11North Carolina~1.5M1.16×
12Michigan~1M1.15×
13Iowa~400K1.14×
14Kansas~300K1.13×
15South Carolina~600K1.12×
16Illinois~1.5M1.10×
17Indiana~800K1.10×
18Idaho~200K1.09×
19West Virginia~200K1.09×
20Virginia~1M1.08×
21Pennsylvania~1.5M1.07×
22Louisiana~500K1.06×
23Nebraska~200K1.04×
24Texas~3.5M1.03×
25Maine~100K1.03×
26Montana~100K1.03×
27Rhode Island~100K1.02×
28Georgia~1M1.01×
29California~4M0.99×
30New Hampshire~100K0.99×
31New York~2M0.98×
32New Jersey~900K0.97×
33Nevada~400K0.97×
34Florida~2.5M0.95×
35Oregon~400K0.95×
36North Dakota~70K0.95×
37South Dakota~80K0.94×
38New Mexico~200K0.91×
39Connecticut~300K0.90×
40Delaware~90K0.89×
41Vermont~60K0.85×
42Maryland~500K0.82×
43Minnesota~400K0.81×
44Alaska~70K0.80×
45Massachusetts~600K0.78×
46Washington, District of Columbia~90K0.78×
47Washington~600K0.77×
48Colorado~400K0.71×
49Hawaii~100K0.71×
50Utah~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Cable television, United States
0.69×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cable television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cable television audience
#·InterestCategoryAffinity×
01Dish NetworkTechnology & Electronics4.16×
02Western UnionBusiness & Career2.32×
03IPTVTechnology & Electronics2.20×
04Folk musicMusic & Radio1.90×
05Hair ExtensionsBeauty & Wellness1.80×
06Political scienceBusiness & Career1.77×
07NASDAQBusiness & Career1.75×
08Real propertyHome & Garden1.74×
09Mixed martial artsSports1.64×
10DentistryBusiness & Career1.64×
11Talk radioMusic & Radio1.61×
12Creative CommonsTechnology & Electronics1.60×
13Made in USABusiness & Career1.60×
14MeteorologyHome & Garden1.60×
15FandomLiterature1.59×
16Movie theaterMovies & TV1.57×
17High-definition televisionTechnology & Electronics1.56×
18AT&TTechnology & Electronics1.55×
19CBS SportsMovies & TV1.53×
20Google DriveTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cable television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cable television audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.42×
DIY MentalityTHRILL1.19×
Community OrientationOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cable television audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
MindfulnessBALANCE0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cable television have in United States?

Cable television has an estimated audience of 38,231,623 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cable television fans?

46.1% of Cable television fans are female, 53.9% are male, with an average age of 40.3 years.

03

Which brands do Cable television fans like most?

Cable television fans show strongest brand affinity for Google Drive (1.51×), High-definition television (1.56×), and IPTV (2.2×) over the country average.

04

Where do Cable television fans live in United States?

Cable television fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cable television fans also like?

Beyond Cable television itself, the audience over-indexes on High-definition television (1.56×), IPTV (2.2×), Real property (1.74×), and Dish Network (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Cable television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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