Dish Network Audience in United States

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Dish Network has an estimated audience of 5,880,140 people in United States. 53.6% are female, 46.4% are male, average age 38.9. Top regions: Texas, California, Florida. Top brand affinities: DirecTV, IPTV, Cable television, Television network, Sling TV.

The average Dish Network fan in United States is 38.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include DirecTV, IPTV, Cable television, with strongest over-indexing on DirecTV (7.48× the country average). Demographically, the Dish Network audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Dish Network fans

Demographic split for Dish Network audience in United States
MetricValue
Female53.6%
Male46.4%
Average age38.9
Estimated audience size5,880,140

Audience persona

The typical Dish Network fan in United States is balanced, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for DirecTV.

Top regions in United States

Top regions ranked by reach for Dish Network in United States
RegionReachAffinity
Texas436,6060.86×
California314,3500.49×
Florida205,1500.52×
Georgia188,3501.04×
North Carolina174,1640.98×
Alabama163,0791.99×
Illinois151,5650.77×
Michigan150,8090.98×
Pennsylvania139,2440.7×
Tennessee129,0831.09×
Arizona128,5861.07×
Virginia126,8850.89×
Ohio124,3060.69×
Indiana119,0201.11×
Colorado118,6321.28×
Missouri115,6791.22×
Oklahoma111,2191.7×
New York107,2650.33×
Mississippi104,1692.15×
Kentucky101,5871.38×
Louisiana100,8021.33×
South Carolina92,3531.04×
Arkansas92,1701.9×
Washington89,6650.76×
Iowa77,5281.6×
Wisconsin76,6610.87×
Minnesota70,8460.84×
Oregon65,4660.97×
West Virginia62,3962.28×
Kansas54,6561.18×
Idaho49,4341.68×
Utah48,2640.92×
Nebraska45,7921.55×
Maryland41,6360.41×
New Mexico41,4871.41×
Nevada41,4450.73×
New Jersey37,4350.25×
Montana25,0371.53×
Massachusetts20,2680.17×
Maine18,9490.9×
Connecticut16,9720.29×
South Dakota16,0141.18×
Wyoming14,4161.65×
North Dakota13,4551.11×
New Hampshire10,7380.46×
Vermont9,5490.93×
Alaska9,3860.75×
Delaware7,6280.47×
Hawaii4,7020.19×
Washington, District of Columbia4,2520.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dish Network audience
BrandAffinityCategory
DirecTV7.48×Movies & TV
IPTV7.1×Technology & Electronics
Cable television4.16×Technology & Electronics
Television network3.05×Movies & TV
Sling TV6.24×Technology & Electronics
Televisions2.13×Technology & Electronics
AT&T3.52×Technology & Electronics
ESPN26.85×Sports
T-Mobile2.67×Technology & Electronics
Pay television4.17×Movies & TV
Euphoria1.72×Movies & TV
Television station2.47×Movies & TV
Video on demand2.43×Movies & TV
High-definition television2.57×Technology & Electronics
Satellite television4.42×Technology & Electronics
Jon Bernthal6.41×Movies & TV
Comcast4.72×Technology & Electronics
Comedy movies1.63×Movies & TV
Current events1.52×Arts & Culture
TLC (TV network)3.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dish Network audience
TraitClusterScore
ExtroversionTHRILL1.1
DIY MentalityTHRILL1.1
LGBTQ+ IdentityOPEN1.07
TraditionCONSERVATISM1.06
Early Adopter MentalityPOWER1.05
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Dish Network
CountryShare
United States84.9%
China3.8%
Philippines2.8%

See Dish Network audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Dish Network have in United States?

Dish Network has an estimated audience of 5,880,140 people in United States, concentrated in Texas and California.

What is the gender split and age of Dish Network fans?

53.6% of Dish Network fans are female, 46.4% are male, with an average age of 38.9 years.

Which brands do Dish Network fans like most?

Dish Network fans show strongest brand affinity for DirecTV (7.48×), IPTV (7.1×), and Cable television (4.16×) over the country average.

Where do Dish Network fans live in United States?

Dish Network fans in United States are most concentrated in Texas (reach 436,606), California (reach 314,350), and Florida (reach 205,150). These three regions account for the largest share of the active audience.

What other brands do Dish Network fans also like?

Beyond Dish Network itself, the audience over-indexes on IPTV (7.1×), Cable television (4.16×), Television network (3.05×), and Sling TV (6.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dish Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.