Rascasse Audience Intelligence

Discovery Communications Target Market in United States

A data profile of the people who buy, follow and care about Discovery Communications in United States — modelled from more than twelve digital signal sources. Discovery Communications has an estimated audience of 9,985,335 people in United States.

#360among Brand in United States#267in Movies & TV

The average Discovery Communications fan in United States is 44.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Virginia, Maryland.

Top brand affinities include Dish Network, Web server, IPTV, with strongest over-indexing on Dish Network (8.8× the country average).

Demographically, the Discovery Communications audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discovery Communications fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Dish Network.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discovery Communications profile in United States.

Audience size
10M
in United States
Gender
61.2%♀
38.8% male
Age
44.4
average years
Country rank
#3576
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Discovery Communications

61.2% are female, 38.8% are male, average age 44.4.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Discovery Communications audience in United States
MetricValue
Female61.2%
Male38.8%
Average age44.4
Estimated audience size9,985,335
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Discovery Communications audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

78.2%

of the worldwide Discovery Communications audience comes from United States.

Worldwide audience distribution share by country for Discovery Communications
CountryShare
United States78.2%
China2.2%
Mexico2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discovery Communications audience in United States is strongest.

Fig. 05

Top regions by affinity

Discovery Communications customers by region in United States
#RegionReachAffinity×
01Maryland<1K6.08×
02Virginia<1K4.80×
03Washington, District of Columbia<1K3.59×
04New York<1K2.98×
05New Jersey<1K1.07×
06Vermont<1K1.06×
07Rhode Island<1K1.02×
08Montana<1K1.02×
09South Dakota<1K1.02×
10New Hampshire<1K1.01×
11Maine<1K1.00×
12Delaware<1K0.99×
13Alaska<1K0.99×
14North Dakota<1K0.99×
15Idaho<1K0.98×
16West Virginia<1K0.98×
17Hawaii<1K0.98×
18Mississippi<1K0.97×
19New Mexico<1K0.97×
20Nebraska<1K0.97×
21Arkansas<1K0.96×
22Iowa<1K0.95×
23Kansas<1K0.95×
24Louisiana<1K0.94×
25Kentucky<1K0.94×
26Oklahoma<1K0.94×
27Utah<1K0.94×
28Alabama<1K0.93×
29Oregon<1K0.93×
30Connecticut<1K0.93×
31Nevada<1K0.93×
32Missouri<1K0.92×
33South Carolina<1K0.92×
34Minnesota<1K0.92×
35Tennessee<1K0.91×
36Indiana<1K0.91×
37Wisconsin<1K0.91×
38Michigan<1K0.89×
39Arizona<1K0.89×
40Colorado<1K0.89×
41Massachusetts<1K0.88×
42Ohio<1K0.87×
43Washington<1K0.87×
44North Carolina<1K0.85×
45Georgia<1K0.84×
46Pennsylvania<1K0.83×
47Illinois<1K0.82×
48Florida<1K0.74×
49Texas<1K0.70×
50California<1K0.64×
Fig. 06

Affinity by region

Affinity by region — Discovery Communications, United States
0.64×1.00×6.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discovery Communications audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discovery Communications audience
#·InterestCategoryAffinity×
01Dish NetworkTechnology & Electronics8.80×
02El PaísNews8.57×
03Atlético MadridSports6.08×
04ClownKids & Family5.64×
05Web serverTechnology & Electronics5.28×
06IPTVTechnology & Electronics3.55×
07Microwave ovenHome & Garden3.31×
08Mineral waterFood & Beverages3.25×
09Western UnionBusiness & Career3.19×
10Non-alcoholic beverageFood & Beverages2.89×
11Public transportCars & Mobility2.69×
12Renewable energyBusiness & Career2.52×
13Las VegasTravel & Leisure2.36×
14Apple TVMovies & TV2.35×
15RadioTechnology & Electronics2.12×
16MSNNews1.70×
17LivestockPets & Animals1.60×
18GoogleInternet & Social Media1.56×
19EmailTechnology & Electronics1.51×
20NatureHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discovery Communications audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discovery Communications audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
IndividualismJOY1.58×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discovery Communications audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Discovery Communications's target market in United States?

Discovery Communications's target market in United States covers an estimated 9,985,335 people, concentrated in New York and Virginia.

02

What is the gender split and age of Discovery Communications customers?

61.2% of the Discovery Communications audience are female, 38.8% are male, with an average age of 44.4 years.

03

Which brands do Discovery Communications fans like most?

Discovery Communications fans show strongest brand affinity for Dish Network (8.8×), Web server (5.28×), and IPTV (3.55×) over the country average.

04

Where do Discovery Communications fans live in United States?

Discovery Communications fans in United States are most concentrated in New York (reach <1K), Virginia (reach <1K), and Maryland (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Discovery Communications fans also like?

Beyond Discovery Communications itself, the audience over-indexes on Web server (5.28×), IPTV (3.55×), Microwave oven (3.31×), and Las Vegas (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Discovery Communications audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Discovery Communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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