Mineral water Audience in United States

Mineral water logo

Mineral water has an estimated audience of 12,978,673 people in United States. 56.7% are female, 43.3% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Perrier, San Pellegrino, Soul Water, Liquid Death, Spring (hydrology).

The average Mineral water fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Perrier, San Pellegrino, Soul Water, with strongest over-indexing on Perrier (47.5× the country average). Demographically, the Mineral water audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Mineral water fans

Demographic split for Mineral water audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.8
Estimated audience size12,978,673

Audience persona

The typical Mineral water fan in United States is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Perrier.

Top regions in United States

Top regions ranked by reach for Mineral water in United States
RegionReachAffinity
California2,435,9341.71×
Texas1,848,6671.66×
Florida1,007,1411.15×
New York715,9460.99×
Illinois571,7111.32×
Georgia526,4041.32×
North Carolina419,1691.07×
Pennsylvania381,0330.87×
Arizona357,0841.35×
Ohio342,2160.86×
Michigan332,3490.98×
New Jersey316,1520.96×
Virginia292,9280.93×
Tennessee282,3361.08×
Washington276,1741.06×
Massachusetts236,6350.93×
Maryland227,8021.02×
Indiana226,0420.95×
Colorado205,4071×
Louisiana204,4841.22×
Missouri201,1130.96×
South Carolina193,2760.99×
Nevada187,9151.5×
Oklahoma186,2211.29×
Alabama182,6451.01×
Minnesota173,5700.93×
Wisconsin166,1770.85×
Kentucky155,7970.96×
Oregon147,4750.99×
Connecticut124,2760.95×
Mississippi116,2601.09×
Arkansas113,0491.06×
Kansas110,8951.08×
Utah107,9590.93×
Iowa104,0540.97×
New Mexico86,8391.33×
Nebraska69,8361.07×
Idaho59,9470.92×
Hawaii50,8000.91×
West Virginia41,5320.69×
New Hampshire38,8220.76×
Maine33,5800.72×
Rhode Island33,0440.8×
Washington, District of Columbia32,3190.83×
Delaware32,0790.9×
South Dakota23,3750.78×
Montana22,4670.62×
North Dakota22,1760.83×
Alaska19,1560.69×
Wyoming12,1400.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mineral water audience
BrandAffinityCategory
Perrier47.5×Food & Beverages
San Pellegrino35×Food & Beverages
Soul Water22.11×Food & Beverages
Liquid Death16.81×Food & Beverages
Spring (hydrology)10.45×Travel & Leisure
Hot spring9.6×Home & Garden
Wine cocktail14.6×Food & Beverages
Massage table9.53×Health
Food and drink1.66×Food & Beverages
Dollar Tree2.84×Shopping
Food1.65×Food & Beverages
Spa town8.79×Travel & Leisure
Public bathing26.18×Kids & Family
Destination spa8.22×Health
United States1.78×Travel & Leisure
Child1.98×Kids & Family
Walk-in clinic6.44×Health
Water2.2×Food & Beverages
New York City2.04×Travel & Leisure
Fitness and wellness1.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mineral water audience
TraitClusterScore
Convenience OrientationPREMIUM1.77
Family OrientationCONSERVATISM1.51
IndulgenceJOY1.49
ExtroversionTHRILL1.47
Quality AwarenessPREMIUM1.44
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Mineral water
CountryShare
United States25.0%
United Kingdom6.0%
Italy4.0%

See Mineral water audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Mineral water have in United States?

Mineral water has an estimated audience of 12,978,673 people in United States, concentrated in California and Texas.

What is the gender split and age of Mineral water fans?

56.7% of Mineral water fans are female, 43.3% are male, with an average age of 41.8 years.

Which brands do Mineral water fans like most?

Mineral water fans show strongest brand affinity for Perrier (47.5×), San Pellegrino (35×), and Soul Water (22.11×) over the country average.

Where do Mineral water fans live in United States?

Mineral water fans in United States are most concentrated in California (reach 2,435,934), Texas (reach 1,848,667), and Florida (reach 1,007,141). These three regions account for the largest share of the active audience.

What other brands do Mineral water fans also like?

Beyond Mineral water itself, the audience over-indexes on San Pellegrino (35×), Soul Water (22.11×), Liquid Death (16.81×), and Spring (hydrology) (10.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mineral water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.