Rascasse Audience Intelligence

Mineral water Audience in United States

A data profile of the people who buy, follow and care about Mineral water in United States — modelled from more than twelve digital signal sources. Mineral water has an estimated audience of 12,978,673 people in United States.

#11among Beverage in United States#1821among Topic in United States#219in Food & Beverages

The average Mineral water fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Perrier, San Pellegrino, Soul Water, with strongest over-indexing on Perrier (47.5× the country average).

Demographically, the Mineral water audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mineral water fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Perrier.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mineral water profile in United States.

Audience size
13M
in United States
Gender
56.7%♀
43.3% male
Age
41.8
average years
Country rank
#2744
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mineral water fans

56.7% are female, 43.3% are male, average age 41.8.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Mineral water audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.8
Estimated audience size12,978,673
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Mineral water audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Mineral water audience comes from United States.

Worldwide audience distribution share by country for Mineral water
CountryShare
United States25.0%
United Kingdom6.0%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mineral water audience in United States is strongest.

Fig. 05

Top regions by affinity

Mineral water fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.68×
02California~2.5M1.59×
03Nevada~200K1.42×
04Arizona~300K1.28×
05New Mexico~80K1.28×
06Georgia~500K1.24×
07Louisiana~200K1.24×
08Oklahoma~200K1.24×
09Illinois~500K1.21×
10Mississippi~100K1.15×
11Arkansas~100K1.13×
12Florida~900K1.08×
13Alabama~200K1.08×
14Kansas~100K1.08×
15Nebraska~70K1.07×
16North Carolina~400K1.05×
17Tennessee~300K1.05×
18Maryland~200K1.04×
19South Carolina~200K1.00×
20Iowa~100K0.99×
21Colorado~200K0.97×
22Washington~200K0.96×
23Indiana~200K0.96×
24Oregon~100K0.96×
25Kentucky~200K0.95×
26Delaware~30K0.95×
27New Jersey~300K0.94×
28Missouri~200K0.94×
29Minnesota~200K0.94×
30Connecticut~100K0.94×
31Idaho~60K0.94×
32New York~700K0.93×
33Virginia~300K0.93×
34North Dakota~20K0.93×
35Michigan~300K0.92×
36South Dakota~30K0.92×
37Utah~100K0.91×
38Hawaii~50K0.90×
39Pennsylvania~400K0.88×
40Massachusetts~200K0.88×
41Wisconsin~200K0.88×
42Ohio~300K0.87×
43Rhode Island~40K0.87×
44Alaska~20K0.86×
45Washington, District of Columbia~30K0.85×
46West Virginia~50K0.84×
47New Hampshire~40K0.83×
48Maine~40K0.82×
49Montana~30K0.80×
50Vermont~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Mineral water, United States
0.80×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mineral water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mineral water audience
#·InterestCategoryAffinity×
01PerrierFood & Beverages47.50×
02San PellegrinoFood & Beverages35.00×
03Acqua PannaFood & Beverages34.15×
04Public bathingKids & Family26.18×
05Soul WaterFood & Beverages22.11×
06Liquid DeathFood & Beverages16.81×
07Wine cocktailFood & Beverages14.60×
08Spring (hydrology)Travel & Leisure10.45×
09Hot springHome & Garden9.60×
10Massage tableHealth9.53×
11Spa townTravel & Leisure8.79×
12Destination spaHealth8.22×
13Walk-in clinicHealth6.44×
14Dollar TreeShopping2.84×
15WaterFood & Beverages2.20×
16New York CityTravel & Leisure2.04×
17ChildKids & Family1.98×
18United StatesTravel & Leisure1.78×
19Food and drinkFood & Beverages1.66×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mineral water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mineral water audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.32×
Convenience OrientationPREMIUM1.97×
Family OrientationCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mineral water audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.12×
Early Adopter MentalityPOWER1.13×
SustainabilityBALANCE1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mineral water have in United States?

Mineral water has an estimated audience of 12,978,673 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mineral water fans?

56.7% of Mineral water fans are female, 43.3% are male, with an average age of 41.8 years.

03

Which brands do Mineral water fans like most?

Mineral water fans show strongest brand affinity for Perrier (47.5×), San Pellegrino (35×), and Soul Water (22.11×) over the country average.

04

Where do Mineral water fans live in United States?

Mineral water fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Mineral water fans also like?

Beyond Mineral water itself, the audience over-indexes on San Pellegrino (35×), Soul Water (22.11×), Spring (hydrology) (10.45×), and Liquid Death (16.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Mineral water audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mineral water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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